1. Good Morning, GO! February 18th
Now: What is your culture?
Later: Society and Cultural Identity
Homework: None

2. What is your culture?

3. Society, Culture, and Cultural Identity

7. Society A society is a large social grouping that:
shares the same geographical territory
is subject to the same political authority
is subject to the same dominant cultural expectations.
A society produces a culture.

8. What comes to mind when you think of culture?
elements of culture
cultural groups
cusine - Sauerbraten
Germans

9. Cultural Identity

10. Cultural identity
The definition of groups or individuals (by themselves or others) in terms of cultural or subcultural categories (including ethnicity, nationality, language, religion, and gender). In stereotyping, this is framed in terms of difference or otherness. 
(Oxford Word Reference)
How does this differ from the general idea of “culture?”
What may one use to identify their culture?

11. Cultural identifiers Ability Age Ethnicity Gender Race Religion
Sexual Orientation
Socioeconomic Status (Class)
Educational Background
Family of Origin
Geographic Background
Language

12. Cori
I was born in Korea to a Korean mother and father. I was adopted as an infant by Americans; my adoptive mother’s ethnicity is Portuguese, my father’s is Welsh. I speak fluent English and Portuguese. I was raised in a diverse community outside Washington, DC, where I have always socialized with students from various backgrounds but my closest friends have always been Hispanic.
(Source:ADL)

13. • Is it possible for someone to belong to several cultural groups
• Is it possible for someone to belong to several cultural groups? Give some examples.
• Do you have to be born into a cultural group to understand the culture? Explain.
• How is cultural identity taught to people (e.g., family celebrations)?
• Is cultural identity “fixed”? If change is possible, what might cause a change?

14. Good Morning, GO! February 19th
Now: What is culture?
Later: Material vs. Non-Material Culture
Homework: None

15. What is culture?

16. Culture is…
Culture is often defined as “the shared products of human groups.”
Material culture
Physical objects (books, clothing, utensils, etc.)
Nonmaterial culture
Abstract human creations (beliefs, language, ideas, etc.)

17. Terms to know:
Beliefs
Conceptions that people accept as true concerning how the world operates and the place of the individual in relationship to others.
Values
General, shared conceptions of what is good, right, desirable, or important.
Seeing Sociology: An Introduction
 By Joan Ferrante

18. Terms to know:
Norms
written and unwritten rules that specify behaviors appropriate and inappropriate to a particular situation.
Folkways
Norms that apply to the mundane aspects or details of daily life.
Mores
Fixed and morally binding customs of a group
More serious than folkways – often governed by law

19. Belief, Value, Folkway or More?:
Answering the phone with “hello”.
Everyone has the right to freedom.
Facing the door in an elevator.
Freedom.
Prohibition of Murder
Good Grades.
Patriotism.
Saying “bless you” when someone sneezes.
Stopping at a red light.
FOLKWAY
BELIEF
FOLKWAY
VALUE
MORE
Seeing Sociology: An Introduction
 By Joan Ferrante
VALUE
VALUE
FOLKWAY
MORE

21. What has she done to identify herself?
How has she done it?
Why has she made these choices?

26. Du bist daran…
Choose a celebrity and think about how they represent themselves. Answer the “what, how, and why” of how they represent their cultural groups.
Feel free to use your device to look up representational images!

27. Think of a high school football game
Think of a high school football game. What cultural choices does a “fan” make and what are their motivations?
EXIT TICKET

28. Góðan daginn, GO! 22. February
Now: Review the cultural motivations behind a high school football fan!
Think what do they do to identify themselves (material)
Why? What values are they demonstrating? (non-material)
Later: Hofstede’s cultural model
Homework: Compare a country’s score to the USA

29. Think of a high school football game
Think of a high school football game. What cultural choices does a “fan” make and what are their motivations?
FOCUS

31. The culture of a football game

32. The Model of National Culture: Geert Hofstede
“The model of national culture consists of six dimensions [which] represent independent preferences for one state of affairs over another that distinguish countries from each other.” (geert-Hofstede.com)
Power Distance Index
Individualism v. Collectivism
Masculinity v. Femininity
Uncertainty Avoidance Index
Long Term Orientation vs. Short Term Orientation
Indulgence v. Restraint

33. With your group:
You will receive one of the 6 dimensions of culture (Hofstede)
On a small poster you need to:
Define the dimension of culture in your own words (as if explaining it to a younger sibling)
Give an example of the dimension that makes it more concrete to your peers.
Find an example of a country that demonstrates a high level of your dimension and tell us why.
Find an example of a country that demonstrates a low level of your dimension and tell us why.

34. Good morning, GO! 23. February
Now: Take about 5 minutes with your group to finish presentations!
Later: Hofstede’s cultural model
Homework: How Language Affects
the Way We Think –
Reading Guide

35. Power Distance Index
The Power Distance Index focuses on the distribution of power in a community and the acceptance of that distribution by the group with the least power.

36. Individualism v. Collectivism
How care is given to all members of a society.
Cultures that value individualism feel the need to only care for themselves and/or their immediate family.
Cultures that value collectivism expect all members of the group or extended family to care for one another

37. Masculinity v. Femininity
Focuses on the values or traits that are most highly regarded
Masculine traits of achievement, heroism, assertiveness
Feminine traits of cooperation, modesty, are caring for the weak

38. Uncertainty index
Focuses on how a society deals with the unknown of the future.
Should a culture try to control the future and to what degree does it try to control it.

39. Long Term v. Short Term Orientation
Long Term Oriented societies or cultures avoid change and prefer to maintain time honored traditions or norms.
Short Term Oriented societies encourage modern advances to prepare for the future.

40. Indulgence v. Restraint
Societies that value indulgence focus on entertainments, having fun, and enjoying life.
Societies that value restraint suppress gratification by setting strict social norms.

41. Hofstede’s Model and Business

43. What is language?

44. How languages affect the way we think!
Describe one way that the author described languages affecting behavior.
In the section on “Blame and English Speakers,” how does linguistic choices reflect on our non-material culture?
What is a language trait in English that reflects accurately on American society?

45. How do you define culture?
From your own experience, and expose to other ideas about culture. How would you define culture for the use of this course? Write a reflection in your journal about how you personally would define culture and give examples. - At least ¾ of a page and cite examples or definitions we have learned in class pts.