2 Understanding cultural differences can help promote good global business.
3 To explain how culture affects international business To describe the elements of culturesTo describe the elements of subcultures
4 Understanding culture and its effect on international business provides a foundation for working in the global community.
5 the set of beliefs, customs, and attitudes of a distinct group of people culturestrongly held concepts that are present in culturevalues
6 social rules that affect behaviors and actions, and represent cultural values normsfolkways and morescultural customs that dictate how people act socially
7 the part a person plays in a social situation rolea smaller group or subset within a larger culturesubculture
8 Culture in International Business The cultures of two trading partners can affect a business relationship.Understanding culture is the foundation, or basis, of understanding every other aspect of conducting international business.
9 Understanding Culture Each level of culture—national, regional, or local—has an impact on the lives of people who live on that level.culturethe set of beliefs, customs, and attitudes of a distinct group of people
13 Four Elements of Culture ValuesNormsFour Elements of CultureFolkways and MoresRoles
14 Values are connected to powerful emotions. Elements of CultureValues are connected to powerful emotions.valuesstrongly held concepts that are present in a cultureFor example, in the United States, many people value freedom.
15 Norms may reflect values. Elements of CultureNorms may reflect values.normssocial rules that affect behaviors and actions, and represent cultural valuesIn some cultures, the norm may be that women walk behind men in public.
16 Elements of CultureSome folkways and mores may be minor, while others have a major impact on people’s lives.folkways and morescultural customs that dictate how people act socially
17 Mores are customs that reflect moral standards in a culture. Elements of CultureMores are customs that reflect moral standards in a culture.Mores are strongly held by a group and can influence controversial political topics.
18 The role you play is influenced by your community. Elements of CultureThe role you play is influenced by your community.rolethe part a person plays in a social situationYou play many roles each day.
19 Examples of roles include: Son or daughter Friend Employee Student Elements of CultureExamples of roles include:Son or daughterFriendEmployeeStudentSpectatorCitizen
21 Value Dimensions of Culture Power DistanceShort-term or Long-term orientationIndividualism or CollectivismValue DimensionsUncertainty AvoidanceGender Differentiation
22 Value Dimensions of Culture In cultures with a large power distance among individuals, supervisors are “always right.”
23 Value Dimensions of Culture In individualistic countries, people tend to take care of themselves and immediate families first.Examples include the United States and Australia.
24 Value Dimensions of Culture In cultures with a high degree of gender differentiation, men tend to dominate society and power structures.Examples include Middle Eastern countries.
25 Value Dimensions of Culture In high risk-avoidance countries, managers are less willing to take risks.Examples include Mexico, Portugal, and Japan.
26 Value Dimensions of Culture Relate In what ways might your personal values be influenced by living in an individualistic country?
27 Value Dimensions of Culture The United States is an example of a country with a short-term orientation.Many Asian countries believe that placing importance on short-term results causes a company to ignore long-term results.
28 Understanding Subcultures People with varied behaviors within a culture make up a subculture.subculturea smaller group or subset within a larger cultureSubcultures can form around sports or other interests.
29 Understanding Subcultures A key to working in international business is to be aware that people within the same nation and/or business organization may be quite different.
30 Understanding Subcultures Recall What are subcultures and why is recognizing them important?
31 Single Culture and Multicultural Countries A homogeneous culture is one in which one group of people is dominant in the population.A homogeneous culture exists in a single-culture nation or region.
32 Single Culture and Multicultural Countries The United States is heterogeneous in a multicultural country, where there are many different groups of people.
33 Multinational Companies Because a multinational company includes cultures from several nations, business decisions may be more inclusive and targeted to the variety of cultures.
34 What cultural elements create individual roles in society? 2.1What cultural elements create individual roles in society?values, norms, folkways and mores, customs, educational systems, religious organizations, gender roles, class systems, and degrees of mobility
35 What are some examples of dimensions of culture? 2.1What are some examples of dimensions of culture?power distance, individualism or collectivism, uncertainty avoidance, and short-term or long-term orientation
36 What is the definition of the term subculture? 2.1What is the definition of the term subculture?a smaller group or subset within a larger culture