1. Campaign Leader Information Session 2017 / Séance d’information pour les chefs de campagne 2017
July / le 4 juillet 2017

2. Agenda - Morning
9:00 - Round Table Introductions 9:30 - Introduction to your campaign – Campaign Overview 9:45 - Centraide Outaouais 10:00 - HealthPartners 10:15 - Break 10:30 - United Way Ottawa 10:45 – Jack Diao – Engagement initiative 11:00 - Your role – Monthly role out 11:45 - TRADEX 12:00 - Lunch

3. Agenda- Afternoon 1:00 – Your Role (continued)
2:00 – Brainstorm Session:
Integration of 150 into campaign – Other Themes
What do canvassers need to be effective
Your Choice??
3:00 Report Back on Brainstorm
3:30 Wrap up

4. Campaign Overview Your campaign since 1997!
Donor choice campaign - any registered charity
NCR three designated recipients:
Centraide Outaouais
HealthPartners
United Way/Centraide Ottawa
National campaign supported by 80+ United Ways

5. Your Role - Campaign Leader
Oversee all aspects of the campaign - Project Manager
Develop communications plan - Weave in 150, themes
Set Objectives – Financial Goal, Pledge rates
Strategies – Blitz, canvass booths, canvass in Sept ,Incentives
Timing – Campaign roll out - Frame the campaign
Build team with natural leaders from across organization
Ensure the right people receive the right training/awareness

6. Recommended Core Team Structure
That’s you! Air Traffic Control
Canvassers at a 15-1 Ratio

7. Your Role - Campaign Leader
Lead weekly Core Team meetings – Invite Portfolio managers
Know your strengths – Make the team complimentary
Keep close to the numbers - adjust if needed
Report on progress – Core Team - Sr Mgmt team - Portfolio Mgr.
Celebrate success - recognize donors and thank volunteers
Lead Ambassador – You set the tone

8. Volunteer Canvass Recruitment
We are looking for people who…
…are interested in working on a campaign that will positively affect our Community
… will effectively engage/canvass people within the organization
… can help colleagues effectively navigate pledging – Are social media savvy
…can commit 3 hours to support charitable work – Training and fundraising
…believe in the charitable sectors’ work
…are interested in gaining some non profit exposure
… have an experience to share about involvement in the charitable sector
If you checked 4 or more of the above boxes, this years campaign may be for you-
Contact Anne Directly at to find out how to get involved!

9. Chairs Vision Make giving personal Make giving easy
Help employees see value of their Contributions by tracking impact of Donations as
“lives changed”
It’s more than dollars raised
Unite “giving” with volunteering and attract more youth
Promote working together to build stronger
Communities through our collective impact
Make giving easy
Simplify and expand technology options for giving
Make giving cool again
Rebrand look and feel, linked to Canada150
Innovate new communication and engagement strategies

10. Get Creative “CIC Gives Back to Communities”
“Creating a Wave of Change in Our Community”
“From small seeds, big things grow!”
“Shared Services Canada Employees’ Charitable Campaign “
“Together we shine – Ensemble, nous sommes brillants”

11. Get Creative “Inventive by Nature”
“Make a difference in your community”,
“Anyone can be Someone’s Superhero”

12. What Can investvest bring!
A Campaign Timeline
August
September
October
Stimulate/Educate
What Can investvest bring!
Stimuler – éduquer
Donate
Pledge
Donner
Celebrate
Special Events
Célébrer
Communicate Communicate Communicate

13. July Build your team - Org Chart
Choose natural Leaders for team and canvassers
Identify contact for materials
Familiarize with Web-site
Plan for licenses
ePledge
Organizational Structure
Who needs access? - Administrators

14. August What’s your theme? Communicate impact – DYK
Finalize list of employees- Match to canvasser
Encourage SIB tour
Encourage training
Host training - canvassing
Solidify final plans – Dates, Marquee attendees
ePledge
Lock in epledge – Org Structure,
Customized Communications – Splash Page

15. September Host Pep Rally/Canvasser Launch with purpose Canvass
Monitor progress – Be present - Adjust
Start the submission of $$ raised
Its about carrying out the fundraising plan!

16. October Share key messages about community impact (C) Canvass 100%
Run events – Tie messaging of events to causes
Its about carrying out the fun - raising plan!

17. November Final Push – No glass Ceiling Get ready for awards
Host internal recognition for volunteers – Awards

18. Useful to Know www.gcwcc-ccmtgc.org GCWCC Web-site
Items you can borrow
S.I.B.
Key Dates
FAQ

19. Next Steps Build out your team
Invite last years Campaign lead for a coffee
Connect with your Portfolio Managers! - Here to help
Its about making a difference!!!

20. Thank You!