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Campaign Leader Information Session For Returning Campaign Leaders April 29 th, 2016.

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Presentation on theme: "Campaign Leader Information Session For Returning Campaign Leaders April 29 th, 2016."— Presentation transcript:

1 Campaign Leader Information Session For Returning Campaign Leaders April 29 th, 2016

2 2 Results: NCR campaign achieved 99.9% of $19.0 M NCR goal; Total raised by employees in NCR is 0.9% less than 2014; Total raised by employees outside NCR is 4.7% less than 2014; Total raised by employees & retirees across Canada is 2.5% less than 2014 Total raised by federal retirees across Canada is $3,006,259 ($3.060 M in 2014) Donors: NCR Employee Donors: 39,014 (a drop of 1,083 or (2.7%) Employee Donors outside NCR: 43,176 (a drop of 3,040 or 7%) Total employee donors across Canada: 79,150 is 5.1% less than in 2014 Retiree Donors (NCR and National): 8,883 (a decrease of 414 or 4.4%)

3 GCWCC NCR Goals and Achievements /Objectifs et réalisations de la CCMTGC dans la RCN 3 including retirees*excluding retirees* YearGoalAchievementPledge ratePopulation 2006$15,000,000.00$17,107,824.0054.40%112,513 2007$18,000,000.00$18,451,537.0053.00%117,087 2008$19,000,000.00$20,106,306.0050.70%126,654 2009$20,500,000.00$21,671,141.0053.20%128,809 2010$22,000,000.00$23,548,022.0051.00%131,323 2011$23,000,000.00$23,401,067.0047.00%133,223 2012$21,000,000.00$22,257,955.0041.70%131,740 2013$21,000,000.00$20,759,063.0037.30%127,416 2014$21,100,000.00$19,146,819.0031.80%123,925 2015$19,000,000.00$18,974,560.0030.00%129,832

4 2015 NCR Campaign Results (*including retirees) $18,974,560$ Health Partners 4

5 5

6 NCR StatisticsYear 2014 Year 2015 Variance Increase or Decrease Goal $21,100,000$19,000,000 -10%Decrease Achieved $19,146,819$18,974,560 -0.9%Decrease Donors (including retirees) 44,29343,019 -2,9% Decrease Pledge Rate (excluding retirees) 31.6%30.0% -1.6%Decrease Average Donation (excluding retirees) $391.56$393.38 0.5%Increase Average PRD (excluding retirees) $466.46$474.42 1.7%Increase Special Events $1,840,038$2,007,047 9.0%Increase Leadership Donors (including retirees) 5,0774824 -5.0% Decrease Major Donors (including retirees) 146152 4.1% Increase Leadership/Major Dollars (including retirees) $8,134,397$7,950,090 -2.3%Decrease Average leadership donation (including retirees) $1,557.42$1,597.69 2.6%Increase Friends (including retirees) 7,0146,694 -4.6%Decrease Retirees $1,606,310$1,590,015 -1.0%Decrease Retirees donors 4,1964,005 -4.5%Decrease 6

7 152 Major Donors raised over $1.1 Million dollars or 5.5% in the NCR 3 departments exceeded $1M in NCR: CRA, Global Affairs Canada (DFATD), DND – 7 exceeded Nationally 17 professional Loaned Representatives from the federal government - (3 were assigned to Centraide Outaouais) 10 Seeing is Believing tours took place (Justice (3), CRA (2) GC (2) NRCan (1), PCO (1), Transport (1) 143 Speaker’s Bureau requests (43 UWO, 64 HP, 36 CO) 23 Leadership Speaker requests (5 UWO, 3 HP, 3 CO, Cabinet (12) 1,156 Lapsed Donor Phone Calls were completed recovering a total of $406,888 (incl. Justice, Fisheries & Oceans, RCMP, Library & Archives, Elections, Heritage, GC Retirees 2015 NCR Success Factors 7

8 Results for GCWCC ePledge 2015 Donors Out of all donors who could give through ePledge (have access and are authorized), 68.17% of them gave through ePledge ePledge donors represented 68.2% of NCR donors and gave $ 11.7M – almost 67% of all money raised in the NCR 4 departments were unable to go on ePledge for security & other reasons and will remain unable to do so in future: CSIS, CSEC, Stats Can, RCMP 4,572 donors in these departments continued to use hard copy forms Results ePledge use increases over time - there is positive take up of this method of giving Donors stay on ePledge once they have chosen ePledge Results improve with each year that a department uses ePledge Plan to continue to offer donors option to repeat their previous year’s gift and/or increase if desired 10% of GCWCC ePledge donors selected the option to receive more information from the Named Recipients; in 2015 this option was also offered on the gift form 8

9 Strategies based on discussions with Campaign Leaders, Treasurers and Public Services Procurement Canada (PSPC) (formerly PWGSC ) 1. Improve Volunteer Training o Improve the deck used for canvasser training by adding more concrete techniques to engage donors o Create a deck to outline the role of an ADM Champion in departmental campaign teams o Present the ADM Champion deck at the first NCR Cabinet meeting 2. Improve the LR Experience o Review the LR program to enhance the L.R. experience, broaden L.R. opportunities, and to increase efficiencies o Enhanced the relationship for L.R.s’ and their Sponsoring departments 3. Simplify giving – ePledge and gift form o Seek Cabinet support to ask PSPC to enable the rollover of payroll deduction giving (target:2017). PSPC has asked for Cabinet to make this request o Improve reporting - obtain PSPS ’s approval to only use PRI across the country o Increase centralized processing 4. Incorporate Canada’s 150 into GCWCC o Proposal to obtain funds from the 150 Canada Secretariat are under development for the following initiatives: -Live stream the launch of the 2016 GCWCC, at the Governor General’s Residence, - One special GCWCC Volunteer Thank you Day to be held at the Sir John A. McDonald Event Center - Utilize the 2015 Chair’s closing Video to promote the 150 Canada celebration o Incorporate Canada 150 logos into 2016 GCWCC materials, synchronize Communications plans 5. Continue to Promote Departmental Branding of their Campaigns 6. Networking Opportunities for Campaign Champions, Leaders and Treasurers 2016 GCWCC NCR Strategies 9

10 “Inventive by Nature” “Make a difference in your community” “Anyone can be Someone’s Superhero” 10

11 “CIC Gives Back to Communities” “Together we shine – Ensemble, nous sommes brillants” “ Shared Services Canada Employees’ Charitable Campaign “ “Creating a Wave of Change in Our Community” 11

12 William F. Pentney, Q.C. - 2016 GCWCC Chair Campaign Priorities 1. Innovate We will innovate to maximize the impact of our campaign and its efficiency We will focus on pledges – retaining current donors, encouraging first-time donors and recognizing our retirees We will call on leaders and centres of expertise to provide a creative, vibrant and dynamic campaign 2. Connect We will use social media to recognize the volunteers and donors behind our success and to engage with our Public Service community We will connect public servants to the communities and causes that they support We will connect the Public Service community to motivate giving and celebrate successes 3. Inspire We will bring NextGen and senior leadership together to collaborate and learn from each other We will promote the flexibility offered by the campaign by highlighting the stories behind the donations We will inspire giving by highlighting the culture of compassion within the Public Service 12

13 High-level Timeline Note: Dates are approximate. Consult Key Dates for specific dates for training and Seeing is Believing tours High-level Timeline 13


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