1. 商务英语 Unit 2 Companies
教材：新视野商务英语（上）

2. Unit 2 Companies Objectives Key vocabulary Lead-in Language focus
Skills
Business communication
Homework

3. Objectives
When the learners finish learning this unit, they should be able to
providing information on companies and products
collecting information on companies and products

4. Language focus Present simple and present continuous
Pronunciation: Third person singular

5. Skills Writing: avoiding repetition
Reading: FT Graduate Training Program
Listening: four major companies

6. Key vocabulary 1.buy: to get sth by paying money
e.g. Whether you are buying or selling, our prices are the best in town.
They brought peace with their freedom.
buy in: to buy in case of future need
大量买进
buy off: 买通，向某人行贿
buy out: 收购…股份

7. 2.sell: give sb else in exchange for money
e.g. I’d like to buy your house if you are willing to sell.
The paining was sold to an American buyer.
sell out: 全部卖光，卖完
3.marketing: 市场学，销售业务
marketing strategy 销售策略
marketing director: 销售经理

8. 4.Producation
production line: 生产线
5.IT=information technology
6. telecommunication: 电信
7.multi: 很多的
multi colored 多色的
multi lingual country: 多语言国家
8.subsidiary: controlled by another 子公司

9. BMW Coca-Cola Nike Levi Straus & Co. Microsoft
Lead-in
3.Work in groups. Choose three of these companies.
Write what you know about:
1.What each company produces or provides.
2.Where the company started.
3.Where the company operated.
4.Who its main competitors are.
BMW Coca-Cola Nike Levi Straus & Co. Microsoft

10. Present continuous现在进行时
USE
1 We use the present continuous to talk about;
Things which are happening at the time of speaking.
现在进行时用来表示说话时正在发生的事情
e.g. I’m trying to call Geoff Peters.
e.g. He isn’t working today.
e.g. What are you doing? 1

11. 2 Things which are happening around the time of speaking. 说话前后正在发生的事情
e.g. The company is developing a new drug against asthma.
e.g. The company isn’t recruiting at the moment.
e.g. What are they planning to do?
e.g. Some verbs are not usually used in it the continuous form. 2

12. 有些动词一般不用进行时 hear see smell taste like dislike hate love want wish hope
believe feel(=think) forget know mean remember
think(= have an opinion) understand
contain have(=own)
owe own possess
These are stative verbs; they describe states or senses.
这些动词是状态动词，用于表示状态或感觉。 3

13. Positive and negative肯定形式和否定形式 I am/’m am not/’m not flying
FORM
Be+_______ing形式
Positive and negative肯定形式和否定形式
I am/’m am not/’m not flying
You/we/you/they are are not/aren’t flying
He/she/it is is not/isn’t flying
Question疑问形式
Am I flying?
Are you/we/you/they flying?
Is he/she/it flying? 4

14. Verbs that end in a consonant followed by e 以辅音字母e加结尾的动词去掉e再加ing
take taking
manage managing
BUT但是
Verbs that end in vowel + e
以元音字母e结尾的动词直接加ing
agree agreeing, see seeing
vowel + consonant double consonant 5

15. When the last syllable is stressed, we usually double the final consonant.
以元音字母加辅音字母结尾的动词，如果最后一个音节重读，通常双写末尾的辅音字母再加ing
fit fitting
begin beginning
control controlling

16. Pronunciation:
Complete the rules
1.For verbs that end in /p/, /t/, /k/, /f/ we pronounce the final s: /s/
2.For verbs that end in /s/, /z/, /dζ/ we pronounce the final s: /iz/
3.For verbs that end in all other sounds we pronounce the final s: /iz/

17. The tips for business letter writing:
brief ( state the aim at he very beginning),
clear ( what you expect or need in specific way),
polite (dear, Yours sincerely, and a neat form).
Homework:
Write an enquiry for Chemex to SK in 4A sized paper. Note: Following the sample on D.
( Date line )
Dear Sir / Madam,
We are looking for a company to help us to distribute products in the USA and Asia.
We manufacture a wide range of chemical products. At present we export to Europe, but we would like to develop our markets in the USA and Asia.
Enclosed please find our brochure which gives the details about our company.
We look forward to hearing from you.
Yours sincerely
(signature)

18. Read the text carefully and answer these questions.
Reading
Read the text carefully and answer these questions.
1.What is the parent company of the Financial Times Group?
Answer:
2.Which four areas does the parent company operate in?
The FT Group is part of Pearson plc
Publishing, TV production, broadcasting
and electronic/multimedia business

19. 3.Which four areas does the Financial Times Group operate in? Answer:
4.Name three newspapers which the FT Group publishes.
5. What is the FT Group planning?
6.Graduate recruits can expect to gain experience in a number of areas. Name three of them.
a, d, f, g
The Financial Times, Les Echos, Recoletos
They are planning to recruit up to 6 business graduate trainees.
Strategic planning, product development, editorial,
Marketing, advertisement sales.

20. Quality of opportunity
7. What requirements does the FT have of the recruits?
Answer:
8.Which of these are personal qualities? Which of these are skills or knowledge?
9.How long is the training scheme?
10. What is one of the company’s beliefs?
Ability to think innovatively and practically, a high degree of
business awareness, good communication skills, ambition,
a wide range of interests and experience.
Personal qualities: ability to think, interests, ambition
Skills/knowledge: business awareness, communication skills
and experience
15 months
Quality of opportunity

21. Homework and checklist for Unit 2:
Name five of the companies you learnt about in this unit.
Name three different industries.
What is a holding companies?
Which tense do we use to talk about
a the regular activities of a company?
b the current activities of a company/