1. Public Relations and Promotions
John Stockbridge

2. PUBLIC RELATIONS & MARKETING
District 9465
Presenter : John Stockbridge District 9465 PR Director
Date : Saturday 22nd April, 2017

3. (Few people under 50 read community newspapers)
Traditional is nice
(Few people under 50 read community newspapers)
Social Media Rocks

4. So - What have we done?
Held several joint District PR meetings with D9455
Decided to take direct action by presenting to business networking groups.
Have run 7 presentations to over 400 business people
Results
14 new members in D9465
3 new members in D9455
10 actively being followed up
Importantly, over 400 people are now aware of Rotary and can spread the intelligent word when asked.
Southern Districts Rotary runs "On the Podium" business speakers every 3 months.

5. Social Media Must Haves
Web Site
Ideal for static information
Club information
How to find us
Information about Rotary
Get together times
Guest Speakers

6. Social Media Must Haves
FaceBook
If you can’t use it - get some help
Appoint at least two page managers
Allow several people to edit
Information must be posted regularly
Don’t just make it historical
Don’t write a book - or rehash a meeting
Not a newsletter

7. Facebook Advertising

8. Social Media Must Haves
Twitter
Every club should have a Twitter account
Ideal for short messages or linking to Facebook
About 35 words or less (140 chars)

9. Social Media Must Haves
Instagram
If you want to communicate with younger people - use Instagram
Ideal for posting photos and short comments
Lets you post simultaneously to Twitter and Facebook

10. Social Media - Other LinkedIn This is mostly a business network
Ideal for Discussions
A number of Rotary Sites including Rotary International are very active on LinkedIn

11. Social Media - Other GoVolunteer.com.au
This is a site designed for volunteer organisations to post info about themselves
Ideal for short term projects where you need some extra hands
Extra hands may well lead to new Rotarians
You will need the Club’s Insurance details and ABN

13. Social Media Must Haves
There are a number of applications such as HootSuite and TweetDeck that can post to all social media platforms simultaneously.

14. Facebook Security No it won’t as long as you take some sensible steps
Facebook will steal my identity, my time, my very soul.
No it won’t as long as you take some sensible steps
Adjust Facebook privacy settings
Read the Facebook Guide to Privacy
Think carefully about who you allow to become your friend
Show “acquaintances” a slimmed down version of your profile
Disable options, then open them one by one

15. Facebook Security

16. Twitter Security Mute Block Report
Mute offers you the control to avoid people whose Tweets bother you — whether they’re sending spam or spoilers. You won’t see their Tweets and muted accounts won’t know they’ve been muted
Block
Block stops people from following you, tagging you in photos, or accessing your Tweets
Report
If someone is threatening you or someone else, report it. When you do, the Twitter Safety team investigates to determine the right response.

17. The Brand Centre

18. The Brand Centre

19. The Brand Centre

20. Concluding Thoughts
ALL of us are responsible for spreading our message
Social Media can be secure
You CAN spread Rotary’s message
Think newsworthy, not noteworthy
Terrific materials at rotary.org (The Brand Centre)
District PR Committee is here to help

23. Sources & Contact Images and logos from Rotary.org
Effective Public Relations: A Guide for Rotary Clubs
Plagiarism mostly from a number of Rotary Districts
John Stockbridge, Rotary Club of Southern Districts
District 9465 PR Chair,
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