0. Social Mediaing from Grad School to a Career
GSO Peer Professionalization Workshop 1
September 14, 2016
Matthew John Hadodo

1. Peer Professionalization
Welcome to the first in a three part series on using online resources to transition from graduate school to a career in either academia or industry.
Social Media
Website Design
Online Networking

2. Reflection What is your current personal/professional situation?
Who are you as a person?
Who are you as an academic/professional?
What are your current personal/professional goals?
Which social media are you aware of?
Which social media are you currently using?
What do you hope to accomplish today broadly?
What are specific take aways you hope to leave with?

3. Uses of Social Media What do you use Social Media for?
Keep in touch with friends and family?
Read news/current events?
Entertainment/Distraction?
Share a part of yourself with others?
SM promotes inter-connection
Important part of career-building! (regardless of career path)

4. ALL IMPORTANT! Types of Social Media Academic Academia.edu
ResearchGate
Mendeley
Industry
LinkedIN
Xing
Makerbase
Traditional
Facebook, Twitter, Instagram, Tumblr, Snapchat, Vine, etc.
ALL IMPORTANT!

5. Benefits of Social Media
Academia/Research
Industry/Professional
Platform to share research
Boost citations
Potential employers get better acquainted with work
Growing trend for open-access articles
Network with like-minded individuals
Co-authorships
Conferences
Opportunity to show personality to potential employers.
Link to website
Platform to share portfolio
Interactive CV
Field specific
Potential employers get better acquainted with work
Network with like-minded individuals
Referrals
Direct Hires
Opportunity to show personality to potential employers.
Link to website

6. Academic Comparisons Academia.edu Research Gate Mendeley
Upload Content
Branding Yourself!
Download Content
Continued Education
Direct Messaging
Follow Topics
Job Postings 
No Groups 
User-Friendly 
Largest (31 mil) 
Upload Content
Branding Yourself!
Download Content
Continued Education
Direct Messaging
Follow Topics
Job Postings 
No Groups 
Meh Interface 
Upload Content
Branding Yourself!
Download Content
Continued Education
Direct Messaging
Follow Topics
No Job Postings 
Groups! 
In-Between Interface  

7. Industry Comparisons LinkedIN Xing Makerbase Upload Content
Branding Yourself!
Download Content
Continued Education
Direct Messaging
Groups 
Largest
User-Friendly
Only Basic Free
Upload Content
Branding Yourself!
Download Content
Continued Education
Direct Messaging
Groups! 
Follow Topics
Europe-Oriented
Only Basic Free
Direct Messaging
Follow “Makers”
Follow “Projects”
Hipper Interface
Strictly Self-Promotion
Good for freelancers
Completely Free

8. Let’s Do It Together! Create a profile
Upload articles or projects if available
Follow researchers or industry leaders
People whose work you admire
Including your own faculty!
Private message authors of articles you enjoy
Lather, rinse, repeat

9. Facebook - Just for Friends?
Great way to keep in touch with friends and family.
Great way to strengthen professional ties.
Personal adds to professional
Facebook- Share videos
Tumblr- Great field-specific blogs
Twitter- Share links to external content
Employers hire PEOPLE not robots

10. Industry/Professional
Different Sites to Try
Academia/Research
Industry/Professional
Academia.edu
Research Gate
Mendeley
Slide Share
Field-Specific Sites/Blogs
mia-edu/
LinkedIn
Visual CV
My Workster (college students)
CrunchBase
Field-Specific Sites/Blogs
-professional-networking-alternatives- linkedin/139681/

11. Take Away Tips
Various social media platforms adds to your overall online presence
More opportunities for people to find you/your work
Adds credibility
Photos and videos when appropriate are advised
Increases memorability
Consistency among different social media sites is best approach
As long as you follow each site’s format, style etc. (go with the flow)
Daily use is not necessary, but be more active than passive
Regular updates are essential (employers want to know what you’re doing not just what you did)
Even just weekly activity increases exposure
Don’t stress out over it- Have fun!