1. Silver Screen Club 2017

2. Reaching A targeted older audience in the premium, relaxed environment of a picturehouse cinema

3. Picturehouse Silver screen club
Over 55? Love cinema? Well, we know somewhere you might want to come…
Picturehouse Silver Screenings are twice weekly cinema clubs, held at 20 sites across the country, showcasing the latest blockbusters and arthouse films at matinee times on weekdays.
For a (free!) membership, over 55s can show up, get discounted tickets and enjoy free tea & coffee.
Screenings enjoy increased foyer/bar area dwell time, and are much loved bytheir local communities – providing a premium, relaxing and familiar experience for those with more time on their hands.
in London/South East

4. The Picturehouse audience
Picturehouse customers are loyal, discerning, affluent and engaged.
They place great trust in the Picturehouse brand to curate the best films, experiences and products for them.
Customers come to Picturehouse because they know they’ll deliver incredible content in a luxurious, stylish environment. Truly, the perfect night out.
Upmarket cinema…
68% ABC1s
Even gender split.
Grown up cinema…
42% aged 25-44
Big spenders…
15% over £75k HH income.

5. The
opportunity

6. Silver screen club
Reach upmarket cinema goers as they relax and enjoy a premium night out.
Investment – 12 Months
Asset
OTS Estimate
(£) Value
ON SCREEN: 30” Brand Ad in reel. Adult AGP at all participating sites.
Plus 10” co-branded ident introducing partnership.*
2,000,000
£223,400
ON SCREEN: Up to 4” brand copy running before Silver Screen showings.
250,000
£65,000
EXPERIENTIAL: Brand ownership of foyer and screen space during screenings
2 x roller banners, 2 x Counter Cards placed during screenings
290,000
£52,000
PRINT: Co branded DPS in PH Magazine (one per quarter)
600,000
£49,200
ONLINE: 1 x editorial presenting partnership to database
112,500
£1,575
ONLINE: Co branded weekly presence in newsletter
5,400,000
£40,500
ONLINE:
Run of site on MPU
2,900,000
£40,600
Total
11,592,500
472,315
Production & Delivery (includes one full copy change per quarter)
n/a
£27,000 net
Media Investment Required –
(inclusive of all production net costs*)
£245,000 gross
* DCM can produce this 10” ident
at competitive cost for brands.

7. Thank you

8. Saturday Night at the Movies with Andrew Collins
Cross Media Partnership Opportuntiy
Saturday Night at the Movies with Andrew Collins
Whether it’s original film soundtracks or classical music put to powerful effect on the big screen, Andrew Collins – film critic for Radio Times – invites you on a weekly journey through the finest film scores in Saturday Night at the Movies, every Saturday at 5pm.
DCM has collaborated previously with Global’s Classic FM to offer brands the chance to increase the reach and number of touchpoints within the Silver Screen package.
If preferable for a brand, we are more than willing to work together with Global on creating a DCM package.