1. Entertainment made simple, anytime, anywhere for any taste!

2. Mino just arrived in Rome
Mino is 26 years old. He recently found a job and moved to Roma. He doesn’t know anyone but would like to go out tonight and meet new friends.

3. IAMMO came to help Mino!
Mino found out about IAMMO, a platform where you can find all the activities that will happen in the next days in your proximity.
Mino could choose among:
Joining the TABLE IAMMO at 50% discount with other 5 new people at the restaurant close to his place
Watch “The Birdman” with Lorenzo and Marco by joining the IAMMO row at 30% discount to Cinema Lux

4. Mino is very happy now
Mino decided to watch the Birdman with Lorenzo and Marco.
They are now great friends and they continue post & search activities on IAMMO to meet new friends and discover more and more the new city!

5. Consumer insights Young person(s) Wanted to share activities
What we have just learned through Mino’s story is that there is one key consumer unmet needs validated by qualitative and quantitative data.
Young person(s)
Wanted to share activities
I have an activity in mind but nobody to share it
I don’t have an activity in mind and I am willing to discover one with new people

7. Our solution Meet new people Discover cities and activities Have Fun
Online platform to post and browse activities to share with new people near you.
Meet new people
Discover cities and activities
Have Fun

8. Our consumers Italy 55 K 4 500 K Italy 460 K 40 000 K Europe Europe
NEW OR VISITING A CITY
THE PASSIONATE
f/m 25 – 45 y.o.
f/m 25 – 45 y.o.
“I just moved here. I would love to meet friends.”
“ I love Italian movies but I never find anyone that would like to watch them with me.”
I would love a simple platform where I can find all the activities to do and share them with new people.
I would like to have a platform where to find people I can share my passion with.
Market size (# users)
Market size (# users)
Italy
55 K
4 500 K
Italy
Europe
460 K K
Europe

9. % from transaction + fees from ads
Business Model
3. Save Money :enjoy deals, discover new places with new people
2. Posting deals :maximize utilization rate and word of mouth
Posting and sharing activities: meet new people based on common interest
Premium account
% from transaction + fees from ads

10. Go to market strategy
The go to market strategy will be executed in phases. The roll out will start from key selected cities (e.g. Rome) and then expand to the rest of Italy and potentially Europe.
Phase 1: recruiting users to reach the critical mass
Phase 2: recruiting Companies & renting ad space
Phase 3 (ongoing): driving repeat and new trial
1. Recruiting activities via specialized sales force:
Universities
Main offices
Parties
2. Digital recruiting activities via:
Facebook ads
Instagram/Pinterest/Twitter ads
Search strategy
1. Recruiting activities via specialized sales force:
Cinemas
Restaurants
Sport centers
2. Renting digital space for entertainment companies
Ongoing recruiting activities
Retention activities:
Promotions & Status acquisition for the most active users
3. IAMMO events for users and non users

11. Competition
IAMMO ha a unique positioning between social network to meet new people around common interest and find deals near you.
Deals/offers platform
Social Network to meet new people

12. Competitive advantages
Unique market positioning
Based on consumers insights
The only social network and platform in the entertainment business
Market research and co-creation activities have been conducted while developing the idea
Easy to use platform
Innovative business model
Design & Brand
User friendly platform optimized to ensure the best user experience, including geo targeting mechanism
Innovative business model that merges a B2C and a B2B model
Strong visual asset identity and superior design.

13. Team Team motto: Team work makes Dream work! Lorenzo Ridente, 26 y.o.
Consultant and President of “Citta’ di Grottolella” Entertainment association since 2011.
Mino Spagnuolo, 26 y.o.
Graphic Design expert, graduating in Pharmacy
Sara Petrulio, 26 y.o.
Global Consumer and Market Knowledge Manager Gillette Venus at Procter & Gamble HQ since 2012.
Emilio Lonardo, 28 y.o.
Interior Designer, strategic design expert and Design professor at Politecnico di Milano