1. Core submission document template for AOTY categories
Agency of the Year 2016 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: | Fax: |

2. Please paste your agency logo here
Entry Details
Please paste your agency logo here
Please provide the following information:
1. Entry Category
2. Name of Agency
Information that are intended for judging purposes only must be highlighted in red or indicated in red text . These confidential materials will not be used for publication and will not be disseminated beyond the judging panel in any way.

3. Entry Video
Please paste the entry video link if there is any. (optional but strongly recommended)

4. Performance 1. Annual Turnover: 2. Net profit: % change y-on-y :
(25%) Max. 1 slide (All information on this form is mandatory but no strict entry format.)
Outline the commercial performance of your company over the eligibility period – what makes this significant and unique? Judges will be evaluating commercial performance(turnover, profit), key client retention and growth, client satisfaction scores and new business (wins, success ratios).Please indicate “N/A” if an item is not applicable to you.
1. Annual Turnover:
2. Net profit:
% change y-on-y :
% change y-on-y:
3. Key clients/
Length of Relationship/
Client satisfaction scores:
4. New clients won and
annual value:
5. Clients lost and

5. Work List of key clients: Products/ Services delivered:
(25%) Max. 2 slides – slide 1/2 (All information on this form is mandatory but no strict entry format.)
Elaborate how you have developed your products and services over the awards period.
What makes this significant and unique? The information judges will be examining for are key market-leading campaigns, products/services delivered to key clients and selected case study.
List of key clients:
Products/ Services delivered:

6. Work Case study (25%) Max. 2 slides – slide 2/2
Elaborate how you have developed your products and services over the awards period. What makes this significant and unique? The information judges will be examining for are key market-leading campaigns, products/services delivered to key clients and selected case study.
Case study

7. People 1. Overall staff numbers: 2. % staff turnover y-o-y:
(25%) Max. 2 slides – slide 1/2 (All information on this form is mandatory but no strict entry format.)
Describe how you have succeeded in managing your key resource.. What makes this significant and unique? Agencies must show their success through outstanding people management strategies and practices. Please indicate “N/A” if an item is not applicable to you.
1. Overall staff numbers:
2. % staff turnover y-o-y:
3. Staff satisfaction rate:
4. Key hires/promotion:
5. Training and
development programmes:

8. People Company staff structure (25%) Max. 2 slides – slide 2/2
Describe how you have succeeded in managing your key resource.. What makes this significant and unique? Agencies must show their success through outstanding people management strategies and practices.
Company staff structure

9. Vision Industry contribution & thought leadership
(25%) Max. 2 slides – slide 1/2 (All information on this form is mandatory but no strict entry format.)
Illustrate on how you have been communicating your company’s perspectives and point of views. What makes this significant and unique? The information judges will be looking out for are industry contribution and client testimonial.
Industry contribution & thought leadership

10. Vision Client testimonial Organisation: Name of person: Job title:
(25%) Max. 2 slides – slide 2/2
Illustrate on how you have been communicating your company’s perspectives and point of views. What makes this significant and unique? The information judges will be looking out for are industry contribution and client testimonial.
Client testimonial
Organisation: Name of person: Job title: