1. PROPAGANDA/Persuasion
WHAT IT IS, HOW IT IS USED, AND TERMS ASSOCIATED WITH IT.
Commercial

2. DEFINITION Propaganda…
Information, ideas, or rumors deliberately spread widely to help, persuade or harm a person, group, movement, institution, nation, etc.

3. PART 1: View the following presentation and take notes
Elements of an argument (entire slideshow)
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4. Notes PART 2

5. Stereotyping

7. Add these two terms to your notes
ATTACK AD HOMINEM: (Latin for “to the man” or “to the person”) Attack ad hominem is a strike or an assault in an argument made by ATTACKING THE CHARACTER or attribute of a person by talking badly about them.
RHETORICAL FALLACY: false or misleading statements, ways to distract you from the real issue.

8. BIAS
Opinion held before there is a reason for it; prejudice; used in propaganda ads.
prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
BIAS…..is a prejudice;  a preconceived judgment or an opinion formed without just grounds or sufficient knowledge.

9. UNBIASED…is showing NO prejudice or preconceived judgment

10. Let’s Practice. Read the following and decide if the author shows Bias
Let’s Practice! Read the following and decide if the author shows Bias. Explain.
Reading for pleasure is a waste of time. People who spend hour upon hour don’t get to live in the real world. They don’t really learn anything that is useful about how to deal with everyday people and problems. Plus, teachers always make us read things that are boring.

11. Practice:
An ice cream company wants to find out if their product is the favorite among people in the state. They survey only the customers who visit their store.
A market researcher wants to know how year old women spent their money, so she asks questions of year old women at the mall.
A school wants to know what students’ favorite lunch is. Mr. Ramirez asks every third boy entering the lunchroom about this favorite lunch, and Ms. Washington asks every third girl.

12. ADVERTISING
The action of attracting public attention to a product or business.

13. SLOGAN
A word or phrase used by a business or any group to advertise its product or purpose.

14. Guess the Slogan Just Do It. Be the first to know. Think Different
Nike
Think Different
Apple
Because You're Worth It.
L’Oreal
I don’t want to grow up…
Toys ‘R’ Us
Like a good neighbor…
State Farm
I’m lovin’ it.
McDonald
The Ultimate Driving Machine
BMW
Be the first to know.
CNN
The happiest place in the world.
Disney World
When you care enough to send the
very best.
Hallmark
Melts in your mouth, not in your hands.
M&M’s
The quicker picker upper.
Bounty
Betcha can’t eat just one
Lay’s

15. CONSUMER
A person who purchases and uses food, clothing, or any manufactured item offered for sale through advertising.

16. TARGET AUDIENCE
The group of people most likely to use a product and/or the group at whom a commercial or advertisement is aimed.

17. Some of the types of Persuasive techniques used in advertisements
Bandwagon
Emotional Appeal
Repetition
Testimonial
Plain Folks
Name-Calling
Transfer
Snob-Appeal

18. BANDWAGON
This is the everyone-else-is-doing-it-so- you-should-too technique.
Advertisers try to play off people’s desire to fit in with those around them.
Persuading people to do something by making them think everyone else is doing it.

19. Bandwagon (Write 1 example)
Examples:
Abercrombie blue jeans are worn by most teenagers.
A credit card company claim millions of people use their card.

20. BANDWAGON in CommercialsIc A

21. Emotional Appeal
Words that make the audience feel strongly about something or someone.
Basically, advertisers use your emotions to sell their products.

22. Emotional Appeal in Advertisements

23. Emotional Appeal (or Emotional Words)
Including the following words in an advertisement –
Positive: love, family, beautiful, delicious, luxury, economical
Negative: pitiful, cold , hungry, lost
This technique also works for ads such as “Feed the Children”

24. EMOTIONAL APPEAL in Commercials
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25. REPETITION
Repeats the product name at least three to four times. Repeating a word or phrase to emphasize the product - the repeated word does NOT have to be the name of the product itself (and usually is NOT the name of the product).

26. Repetition (Write 1 example)
Examples:
Head-On commercial (headache pain reliever)
“Ranch, Ranch, Ranch….” (commercial for Arby’s)
Target ads (Showing the Target bull’s eye over and over)

27. REPETITION http://www.youtube.com/watc h?v=f_SwD7RveNE
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28. TESTIMONIAL
This technique uses a celebrity or important public figure to promote their product, or policy with “testimonies” or stories of how wonderful the product or person is.

29. Testimonial (Write 1 example)
Examples:
An actor speaking at a political rally
Jessica Simpson and P. Diddy in the Pro Active commercials.
“Got Milk?” ads

30. Testimonial in Advertisements

31. Testimonial in Commercials
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32. PLAIN FOLKS
Often used for products which are designed for everyday living. The “typical” American family, their pets and problems are usually focused. An attempt to convince the audience that the product or idea can be identified with the common people from everyday walks of life.

33. Plain Folks (Write 1 example)
Examples:
a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product
“You should eat at Baby Jim’s because we have down home cookin’.”

34. PLAIN FOLKS http://www.youtube.com/watc h?v=PeX51oHKHiQ
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35. NAME-CALLI NG
Using negative labels for political opponents or competitors, rather than tell why they are a better candidate or why their product is superior.

36. NAME-CALLING
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37. Transfer Good feelings, looks, or ideas transferred to the intended audience. For example, a company uses a pretty model to sell their product.

38. Transfer (Write 1 example)
Examples:
A magazine ad picturing a good-looking person drinking a Sprite
A commercial with a muscular man/woman standing next to a workout machine. (Bow Flex commercials)
A happy family on vacation at a Marriott Hotel.

39. Transfer in Commercials

40. Snob Appeal
This technique involves making a claim that one should act or think a certain way because of the high social status associated with the action, thought, or product.

41. Snob Appeal (Write 1 example)
Examples:
“John North’s Shoppe is only for the distinguished gentleman who seeks to be the top executive”
a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery

42. Snob Appeal in Commercials
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