1. Memory
The persistence of learning over time through the storage and retrieval of information.

2. Take out a piece of paper…..
Number from 1 to 20.
I will show you a slide with 20 items on it for 40 seconds.
When 40 seconds are up I will switch to the next slide and then you may start writing down as many as you can remember.
Put your pencils down…
Here we go!

5. How many did you remember?
Did you use any strategies to help you remember more of them?

7. The Memory Process
Encoding
Storage
Retrieval

8. Encoding The processing of information into the memory system.
Typing info into a computer
Getting a girl’s name at a party

9. Storage The retention of encoded material over time.
Pressing Ctrl S and saving the info.
Trying to remember her name when you leave the party.

10. Retrieval Finding your document and opening it up.
The process of getting the information out of memory storage.
Finding your document and opening it up.
Seeing her the next day and calling her the wrong name (retrieval failure).

11. Encoding
Getting the information into our heads How do you encode the info you read in our text?

12. Two ways to encode information
Automatic Processing
Effortful Processing

13. Automatic Processing Unconscious encoding of incidental information.
You encode space, time and word meaning without effort.
Things can become automatic with practice.
For example, if I tell you that you are a jerk, you will encode the meaning of what I am saying to you without any effort.

14. Effortful Processing
Encoding that requires attention and conscious effort.
Rehearsal is the most common effortful processing technique.
Through enough rehearsal, what was effortful becomes automatic.

15. Ebbinghaus’ Retention Curve
Hermann Ebbinghaus (conducted pioneering memory studies).
The more time he rehearsed a list on the first day, the less time it took to relearn it on the second day!

16. Take out a piece of paper…..
Number from 1-44 on your paper.
Name all of the U.S. Presidents.

17. The Presidents Washington Taylor Harrison Eisenhower J.Adams Fillmore
Cleveland
Kennedy
Jefferson
Pierce
McKinley
L.Johnson
Madison
Buchanan
T.Roosevelt
Nixon
Monroe
Lincoln
Taft
Ford
JQ Adams
A.Johnson
Wilson
Carter
Jackson
Grant
Harding
Reagan
Van Buren
Hayes
Coolidge
Bush
Garfield
Hoover
Clinton
Tyler
Arthur
F.D.Roosevelt
Bush Jr.
Polk
Truman
Obama

18. Serial Position Effect
Our tendency to recall the last and first items in a list.
Presidents
Recalled
If we graph what an average person remembers from the presidential list - it would probably look something like this.

19. Primacy and Recency Effects
Primacy effect – recalling the items near the beginning of a list.
Recency effect – recalling the items at the end of a list.

20. Spacing Effect DO NOT CRAM!!!!!
We encode better when we study or practice over time.
DO NOT CRAM!!!!!

21. Encoding Meaning
Encoding exercise
Semantic Encoding: the encoding of meaning, like the meaning of words (most effective).
Acoustic Encoding: the encoding of sound, especially the sounds of words.
Visual Encoding: the encoding of picture images (what the word looks like / least effective).

22. Ways to Remember or Encode Things
Chunking: Organizing items into familiar, manageable units.
Mnemonic devices: (memory aids) (like the “peg-word system” or the “method of loci”).
Rehearsal: repetition, repetition, etc.
“Foolish Moms Smoke POT."

23. How we retain the information we encode.
Storage
How we retain the information we encode.

24. 3 Types of Storage
Sensory Memory
Short-Term Memory
Long-Term Memory

25. Three Box Model of Memory

26. 1.) Sensory Memory
A brief, initial coding of sensory info into the memory system. (Less than ½ a second).
Iconic Store: a brief visual memory.
Echoic Store: a brief auditory memory.

27. 2.) Short-Term/Working Memory
Contains info you are consciously aware of before it’s stored or forgotten.
Holds about 7 (plus or minus 2) items for about 20 seconds.
There tends to be rapid decay of info unless you rehearse.

28. Take out a piece of paper…..
I will show you a series of slides with an increasing amount of numbers on each slide.
I will show each slide for 8 seconds.
When the slide is switched you may try and write down as many of the numbers as you can.

49. 3.) Long Term Memory
Unlimited, relatively permanent storehouse of information.
Brain damage can destroy this ability.
Like the hard drive on your computer.

50. Long-Term Memory
We have yet to find the limit of our long-term memory.
For example, Rajan Mahadevan was able to recite 31,811 digits of pi.
At 5 years old, Rajan would memorize the license plates of all of his parents’ guests (about 75 cars in ten minutes). He still remembers the plate numbers to this day.

51. Superior Autobiographical Memory
When you can remember every detail of every day of your adult life.
Marilu Henner.

52. Flashbulb Memories
A vivid, clear memory of an emotionally significant moment or event.

53. Memory and the Brain Long-Term Potentiation:
Is the long-lasting enhancement in signal transmission between two neurons.
In other words…they learn to fire together and get better at it…creating a memory.
When learning occurs, more serotonin is released into the synapses.

54. 2 Types of Long-Term Memory

55. 1.) Explicit Memories
Memories of experiences.
Memories of Facts.

56. 2.) Implicit Memories Memories of Skills & Procedures.
Conditioned Memories.

57. The Hippocampus Is involved in storing explicit memories.
Damage to the hippocampus disrupts our storing of explicit memories.
A form or amnesia.
The Cerebellum is involved in storing implicit memories.

58. How do we recall the information we thought we remembered?
Retrieval
How do we recall the information we thought we remembered?
Lets Jog Our Memory!!!!!!!

59. Recall vs. Recognition Recall Recognition
You must retrieve the information from your LT memory.
Fill-in-the blank or essay tests.
You must pick the correct answer from a list of choices.
Multiple-choice tests.

60. The Context Effect
Enhanced ability to retrieve info when you are in an environment similar to the one in which you encoded the info.
Mood Congruent Memory.
State Dependent Memory.

61. Retrieval Cues Things that help us remember.
Priming (the activation of associations in our memory) helps us retrieve information.

62. Priming

63. Free recall activity…
I will show you a series of slides with a word on each slide.
After I have shown you ALL the slides try and write down as many of the words as you can remember.
Ready?

64. Rest

65. Snore

66. Sound

67. Tired

68. Bed

69. Comfort

70. Awake

71. Eat

72. Wake

73. Dream

74. Slumber

75. Night
Last

76. Take 2 minutes to write down as many of the words as you can.
How many remembered the word AARDVARK?
How many remembered the word SLEEP?
Neither word was on the list!

77. Déjà Vu Is déjà vu really a glitch in the Matrix?
That eerie sense that you have experienced something before.
What is occurring is that the current situation cues past experiences that are very similar to the present one - your mind gets confused.
Is déjà vu really a glitch in the Matrix?

78. Forgetting: an increase in errors when trying to recall information.

79. Encoding Failure:
Not getting info into LT Memory

80. Test Your Memory
Which is the real penny?

81. Storage Failure Even if we encode something well, we can forget it.
Without rehearsal, we forget things over time.
Remember Hermann Ebbinghaus?

82. Ebbinghaus’s Forgetting Curve

83. Retrieval Failure
The memory was encoded and stored, but sometimes you just cannot access the memory (like the Tip of the Tongue Phenomenon).

84. Forgetting: Interference Theory
Getting a new bus number and forgetting old bus number.
Retroactive Interference: new information blocks out old information.
Proactive Interference: old information blocks out new information.
Calling your new girlfriend by old girlfriends name.

85. Mnemonic for the Interference Theory
PORN
Proactive.
Old info blocking out new info.
Retroactive.
New info blocking out old info.

86. Motivated Forgetting We sometimes revise our own histories.
Honey, I did stick to my diet today!!!!!!

87. Motivated Forgetting Why does is exist? One explanation is REPRESSION:
In Frued’s psychoanalytic theory, the process of moving anxiety producing memories to the unconscious mind.

88. Memory Construction
We sometimes alter our memories as we encode or retrieve them.
Your expectations, schemas, and environment may alter your memories.

89. Misinformation Effect
Incorporating misleading information into one’s memory of an event.
It would be like if my parents told me for years that I met Jerry West.
I have the memory - but it never happened!!!

90. Misinformation Effect
Depiction of Accident

91. Misinformation Effect
Leading Question: About how fast were the cars going when they smashed into each other?

92. Children’s Recall and Recovered Memories
Young children’s memories are subject to suggestibility..
Children’s memories grow more accurate with age.
Reports of recovered memories (adult memories, often of physical and sexual abuse suffered as children) are controversial.