1. The Plan –
connecting leaders,
advancing associations

2. Who We Are
About 315 Association Execs (individual members)-including Honorary Execs, Retired Execs
>210 Corporate Members
3 whole student members
Since instituting the tiered dues, we grew from 540 to over 570, but experienced a slight dip from 2014 to 2015 to 535.
Of the association professionals:
Slightly more than half are female
More than 36% work for staffs of 11 or more employees
More than 140 are CEOs. 78 are active Certified Association Executives (CAEs)
Higher concentration of c6’s than c3’s and many c3’s are not philanthropic

3. GSAE’s Mission & Core Values
To advance the profession of association management and to enhance the professionalism of association executives.
Professionalism
Community
Leadership (personal and organizational)
Model of Innovation

4. GSAE’s HEDGEHOG (focus)
Creating meaningful and diverse opportunities that allow members to connect with each other

5. GSAE’s Vision
All GSAE members feel a true sense of belonging and engage with the association and with each other in ways that are meaningful to them.
When asked, they can articulate to others the value of their GSAE involvement both in terms of personal and professional benefits.

6. GSAE’s Brand Position
GSAE is the best place for Georgia-based association professionals and suppliers to form meaningful connections with peers (all connections, all the time).

7. Promoting Meaningful Connections
Committees , TFs and WGs
Shared Interest Groups (SIGs)
Peer Connections & Table Hosts
Membership – Engagement & Recruitment – Amy
Member Orientation
Meet & Greet
Professional Development
Silent Auction
Supplier Council
CAE Study Group
Web Warriors - Wendy
Ambassadors
Small Staff
Emerging Professionals – Jacob and Julia
Communications - new
Government Relations
YourMembership.com User Group/Tech
Philanthropic – new
Teleworking – coming soon
During the 2016 GSAE Annual Meeting in Athens -
We (I) tweeted 17 times
We had 79 likes on our tweets
We had 13 retweets
We were mentioned in 31 tweets
The #GSAEMeeting was used in 97 tweets
Estimated reach of the GSAE tweets using twitter analytics was more than 13,000

8. GSAE’s Brand Promise
GSAE’s supportive community and excellent resources help members at all levels maximize their potential (career paths and professional development remain key values).

9. Maximizing Member Potential
Opportunities
Exploration and Experimentation
Annual Meeting
Webinars, workshops
Leadership Academy
Online resources
CAE Study Group
Luncheons
Benchmarking Reports
Delivery
Online
Traditional
Peer to Peer
CE tracking
Career path resources through GSAE & ASAE

10. Expanding Your Network
A. Build more dynamic, personalized member profiles B. Imposed Interaction
A. Build more dynamic, personalized member profiles
Profiles - searchable and skill-based
Social media accounts
B. Imposed Interaction
Carpools
“Remote working day”

11. Building New Skills
A. Events Promotion & Gamification B. Content Delivery C. Video Production D. Trade Show E. Annual Meeting
A. Events Promotion & Gamification
Social media, Millennial & social events, points & gaming
B. Content Delivery
Individualized, food trucks, edutainment
C. Video Production
GSAEtv, video learning platforms, marketing
D. Trade Show
Community, experimentation
E. Annual Meeting
Apps, push notifications, engagement

12. Solving Today’s Problems
A. Create an “expertise exchange”
B. Online Portal
C. Apps & Website
Create an “expertise exchange”
Virtual bartering system
B. Online Portal
Library of documents, videos and effective practices
C. Apps & Mobilized Website
Daily association hint
Mobilized website

13. A. Appoint Governance Task Force B. Member Orientation /101/ Roadshows
Learning by Leading
A. Appoint Governance Task Force B. Member Orientation /101/ Roadshows
Evaluate governance structure
Short-term, episodic engagement
Investigate open sharing platforms
Tecker Outline

14. Advancing Your Career A. Leadership Academy- Julia and Tangela
B. CAE Study Group
Participants
Licensing
Sustainability options
Sponsorships
Video learning management system

15. A Few 100th Anniversary Ideas
Retrospective
100th Anniversary Task Force
Framed with the future
Speakers
Roundtables
100th Anniversary Task Force
Framed with the future
To Gala or not Gala in Macon/October
100 Movers & Shakers
Must be IN and working IN our community
Individuals and Corporate Suppliers
Published criteria
Nominating process
Determine final arbiter

16. Expanding Your Network
Building New Skills
Solving Today’s Problems
Learning by Leading
Advancing Your Career
We are connecting leaders, advancing associations