1. Cognimatics Video Analytics
People Counting Solution
For Retail Industry & Service Industry

2. TRUEVIEW Queue Management
First to embed video analytics on a Axis camera from eight years ago.
More than 30,000 units installed globally primarily in Fashion Retail.
Products recognized for its accuracy, ease of installation and validation (e.g. IKEA equipped Cognimatics People Counter sand Parking solution in close to 300 warehouses).
Constant growth and profit since 2003.
622 system integration partners WW.
> 95% export.
Head office at Ideon Science Park, Lund Sweden. Large leading research group in cognitive vision. Spin off from Math. Dept. Lund University. The group has more than 30 years of research experience. 11 employees. 8 developers.
COGNIMATICS in short

3. We support all new Axis camera-models often before they are launched.
TRUEVIEW Queue Management
The true meaning with “Embedded” is that the only hardware needed to run the analytics is the processing power of a modern Axis camera.
We support all new Axis camera-models often before they are launched.

4. EMBEDDED VIDEO ANALYTICS
All video analytics done on standard network camera
No additional hardware
Easy to deploy
Infinitely scalable
Stability
Keeps working when network goes down
Stores data locally
Low bandwidth requirements.
Thousands of copies sold in more than 50 countries
1 to more than 1000 licenses per customer.

5. TrueView™ Product suite
Analytics
Flow analysis
Detection analysis
Reporting
TrueView People Counter™
TrueView Parking™
TrueView Web Report™
Embedded into IP cameras

6. TrueView™ Product suite
Analytics
Reporting
TrueView People Counter™
TrueView Parking™
TrueView Web Report™

7. TRUEVIEW PEOPLE COUNTER
Inconspicuous camera based people counter.
No video is stored by the system.
Scalable solution.
Two ways counting
High accuracy.
Patent pending technology.
Embedded in cameras
Axis M3004V/M3005V
Axis M3014
Axis M3113R/M3114R
Axis M3203/M3204
Axis P3343-6mm
Axis P3367
All Axis ACAP

8. SYSTEM OVERVIEW Place camera straight down directly over counting area
Camera placement at least 3.0 m above floor.
Several persons can pass simultaneously.
LAN or Wi-Fi data traffic
Access to camera via web browser
Easy to
install
integrate
Use

9. SCREEN SHOT – LIVE VIEW

10. SCREEN SHOT – SETTINGS

11. SCREEN SHOT – STATISTICS

12. TrueView Camera Configurator http://www. cognimatics

13. COGNIMATICS RETAIL ANALYTICS
Video analytics as a marketing tool
Key retail analytics
How many people visit a store?
When do they visit?
Where are the hot zones in the store?
What are people looking at in the store?
What type of people visit the store?
Staff optimized?
Is the advertizing effective?
Correct opening hours ?
What is the sales conversion rate?

14. FOOT TRAFFIC & CONVERSION RATE
indicator of future sales
Conversion rate
transactions/foot traffic
indicator of a company's performance

15. USING TRAFFIC DATA Allocate staff effectively.
Identify and reward high performing stores and employees .
Set goals and evaluate progress at underperforming stores .
Comparing this year's results to last year's.
Compare one store's ability to convert shoppers to buyers.

16. CASE STUDY – USING TRAFFIC DATA
Two stores in a retail chain.
One particular day’s sales
Store #1: $5,000
Store #2: $4,000
Which store is the better performer?
What should be done to further improve performance at both locations?

17. CASE STUDY – USING TRAFFIC DATA
Summary
Store #1 had 25% higher total sales than Store #2.
Store #1 had about twice as much foot traffic as Store #2.
Traffic information insights
Store #2 was more effective at capitalizing on the opportunity it was given.
Store #1: improve store performance to take advantage of the existing traffic.
Store #2: increase traffic through advertising.

18. TrueView People Counter® 3.0
Privacy secure: The unit can be set to anonymous mode in which the video is blurred so that no persons can be identified.
Wide entrances: Several units can be installed next to each other to cover a wide entrance. I special master/slave synchronization between the units guarantees superb accuracy across the entire entrance.
Access privileges: Supported roles are admin, operator and viewer. The viewer role admits no changes to parameters.
Superior accuracy even in very demanding situations. Camera models running high performance CPU allows for boosted accuracy and lower sensitivity to strong light and shadows.
Digital zoom: Support for digital zoom gives precise control over the counting area.
Built-in tool for easy accuracy verification.
Simplified configuration of network and time synchronization.

19. TrueView™ Product suite
Analytics
Reporting
TrueView People Counter™
TrueView Parking™
TrueView Web Report™

20. TRUEVIEW PARKING Measure occupancy level in parking garages.
Display directly from camera on external display
Fully embedded in standard network cameras
System 100 % IP based
Place camera straight down directly over counting area
No PC, PLC, inductive loops or costly pavement work is required.
Seamless integration with TrueView Web Report.

21. SCREENSHOT – LIVEVIEW

22. Video Analytics in Business Intelligence Applications
TRUEVIEW Queue Management
Video Analytics in Business Intelligence Applications

23. Embedded Automatic Queue Management
TRUEVIEW Queue Management
Embedded Automatic Queue Management

24. TRUEVIEW Queue Management
Best choice at the moment is Axis M3006 to cover up to three tills. Camera can be used for both surveillance and other heatmap analysis at the same time.

25. TRUEVIEW Queue Management
Axis M3006 top-down view.

26. TRUEVIEW Queue Management

27. TRUEVIEW Queue Management
Cognimatics Queue Mangement is based on the well proven TrueView Heatmap, a visual tool to:
Store design
Space utilization of store
Pinpoint problem areas
Find best spot for product campaigns
Shelf rent based on traffic patterns inside store
Embedded software
Mount camera in ceiling or on wall.
Camera can be used for both surveillance and heatmap analysis at the same time or just to produce statistics.

28. TRUEVIEW Queue Management
All video analytics done on standard network camera
Easy to deploy
Scalable
Stability
Keeps working when network goes down
Stores data locally
Low bandwidth requirements.
All the recorded data is stored locally, on the camera for 10 days.
Roll-Out Options
Bundled, preflashed and shipped directly via our global distribution.
One year included support and upgrade
Installation done by Cognimatics global netwok of sytem integrators.

29. TRUEVIEW Queue Management
Cognimatics Queue Mangement is based on the well proven TrueView Heatmap, a visual tool to:
Store design
Space utilization of store
Pinpoint problem areas
Find best spot for product campaigns
Shelf rent based on traffic patterns inside store
Embedded software
Mount camera in ceiling or on wall.
Camera can be used for both surveillance and heatmap analysis at the same time or just to produce statistics.

30. TRUEVIEW Queue Management
All video analytics done on standard network camera
Easy to deploy
Scalable
Stability
Keeps working when network goes down
Stores data locally
Low bandwidth requirements.
All the recorded data is stored locally, on the camera for 10 days.

31. TrueView™ Product suite
Analytics
Reporting
TrueView People Counter™
TrueView Parking™
TrueView Web Report™

32. TrueView™ Product suite
Analytics
Reporting
TrueView People Counter™
TrueView Parking™
TrueView Web Report™

33. TRUEVIEW WEBREPORT
Automatic data transfer to MySQL server from all your counter units
Counting units push data to TrueView Web Report™
Remote access via web browser.
Generate graphs and charts
Multiple users with different privileges
Multilingual
Automatic system check.
Create and export pdf reports and have these automated mailed.
Permalinks to export urls (used for automated export in webreport).
Now possible to analyze the data with histograms for days/month/week.
Filter the data based on time ( weekend after payday etc ) only Mondays etc.

34. SCREENSHOT - STATISTICS

35. SCREENSHOT - STATISTICS

36. Global End Customers 36

37. 37

38. End Thanks!