1. PROI Worldwide: MAGNUS Investor Relations + Corporate Communication

2. General Overview Address:
Suite 3.02, Level 1, Alfred St, Sydney NSW 2000 Australia
Unit 13, Ground Floor, 38 Colin Street, Perth WA 6005 Australia
Phone: (61)
Number of employees: 12
Language: English
Date of incorporation: August 2009
Agency motto: Influence through communication

3. Social Media Website: magnus.net.au
Linkedin: linkedin.com/company/magnus-investor-relations- corporate-communication
Twitter: @MAGNUS_AUS

4. Agency Billings Corporate Finance + Transactions 30%
Investor Relations 40%
Corporate Brand + Reputation 20%
Training (Media and presentation) 10%

5. Management Team Profile
John Gardner, Founder and Managing Director 18 years’ experience in investor relations and corporate communication in Sydney, Perth and London. Core experience in the development of corporate and transaction communication strategies for clients in the energy and resources, building, engineering, property, financial and professional services, telecommunications and biotechnology sectors. John has provided strategic communication counsel on a range of highly successful corporate transactions and held an in-house investor relations and corporate communication role with an ASX- listed company. John has a Bachelor of Commerce (Curtin University), as well as a number of financial markets-related post-graduate qualifications.

6. Management Team Profile
Matthew Gerber, Director Matthew’s corporate communication and investor relations skills have developed over 17 years in various roles across a range of industries, sectors and countries. As a senior in-house investor relations and corporate affairs executive for ASX-listed companies and an equity analyst for international financial institutions, Matthew has experience in the development, implementation and execution of communication strategies, as well as stakeholder engagement and relationship management. Matthew has a Master of International Relations and a Bachelor of Commerce (Honours) and a Diploma of Investor Relations.

7. Management Team Profile
John Rochester, Director John is a corporate communication specialist with 18 years' experience working across a range of sectors to achieve successful business outcomes. A well-respected senior adviser to both Federal and State governments, John has worked with former Queensland Premier, Peter Beattie and former Federal Member of Parliament, Mal Brough. John’s in-house positions with an ASX-listed financial services company and a major not-for-profit has enabled him to obtain a deep understanding of the priorities of working in a large organisation and the valuable role external communication advisory can play in supporting internal teams with effective strategic counsel and advice. John holds a Bachelor of Laws from QUT and a Bachelor of Arts from the University of Queensland.

8. Management Team Profile
Rupert Dearden, Director Rupert has excellent investor relations and communication skills developed over 16 years in the London Stock Market. Having spent his career working primarily in Institutional Sales and Corporate Broking, Rupert has deep experience and understanding of Equity Capital Markets both in London and Australia. He has successfully completed numerous IPOs, Rights Issues and Secondary Placements as well as managing the day-to-day promotion and trading of his client companies. These covered a wide range of sectors including Technology, Resources, Healthcare, Media, Financials and Support Services and involved a diverse investment base of institutional investors and private client wealth managers. Rupert has a BA in Politics from Newcastle University (UK) and is a Member of the Chartered Institute for Securities and Investment.

9. Major Clients

10. Major Industry Sectors Serviced
Financial Services
Energy & resources
Engineering/ Infrastructure
Property
IT/Telecom
Professional Services

11. Fields of Expertise
MAGNUS offers the full spectrum of investor relations and corporate communication services.
CORPORATE FINANCE + TRANSACTIONS
INVESTOR RELATIONS
CORPORATE BRAND + REPUTATION
Mergers + Acquisitions
Initial Public Offerings
Equity/Debt Raisings
Corporate Restructures
Trade Sales + Divestments
Financial Media Relations
Investor Relations
Shareholder + Analyst Communication
Investor + Stakeholder Perception Audits
Financial Results + Calendar Events
Corporate Brand Profiling
Issues Management
Crisis Communication + Preparedness
Media + Presentation Training
Government + Stakeholder Relations
Media Relations

12. Specialties
INVESTOR RELATIONS AND MARKET RESEARCH
Superior broker/analyst experience in Perth and Sydney offices
Deep financial markets relationships
Both qualitative and quantitative research provided by our in-house research team
Perception Study expertise
Roadshows, investor engagement, market intelligence

13. Rate Structure Hourly rate: A$100 - A$425
Project fees depend on the project type and timeline

14. Membership in Industry Associations
Australasian Investor Relations Association (AIRA)
Registered Consultancy of PRIA (Public Relations Institute of Australia)
Association of Mining and Exploration Companies (AMEC)

15. CASE STUDY
WILLIAM HILL PLC: Strategic communication support in high profile transaction
Transaction Overview:
A high profile transaction involving one of the world’s largest betting companies acquiring tomwaterhouse.com, one of the best known and fastest-growing online gaming brands in Australia.
Objectives:
Manage media interest and achieve well-informed and supportive coverage without encouraging new reporting on legacy issues relating to the tomwaterhouse.com brand.
Position William Hill as a leading, international operator, with a clear strategy to expand into Australia.
Ensure William Hill’s brand and reputation are protected and enhanced in Australia, the UK and globally.
Challenges:
Tom Waterhouse is a divisive figure in Australia, receiving heavy criticism (including previously from key people within William Hill and local subsidiary Sportingbet) for his aggressive promotion of betting odds.
Public pressure on the Federal Government to tighten regulatory requirements around the promotion of gambling, especially live odds, during broadcasts of sport.
Industry concern that one of the largest betting companies in the world is entering the Australian market, igniting concerns about foreign ownership and exacerbating public aversion to the betting industry.
Our Approach:
In-depth analysis of previous media coverage of tomwaterhouse.com and William Hill in Australia, which flowed into a communication strategy that focused on making the announcement a business story, rather than one that encouraged reporting on the legacy issues.
Preparation and execution of a communication strategy that was consistent globally and aligned with William Hill’s longer term strategy.
Preparation of a suite of communication documents including an in-depth Q&A to brief the CEO on the Australian media landscape and provide answers on all difficult topics.
In-depth preparation of spokespeople and then a concentrated engagement with key media.
Intense monitoring of coverage to quickly uncover issues and counter with appropriate messaging.
Result:
Positive coverage of transaction announcement and increased awareness of the William Hill brand and the company’s strategy in Australia. Minimal exploration of legacy issues, with William Hill’s reputation upheld.
Successful completion of transaction, ongoing media interest in William Hill's future success in Australia.

16. CASE STUDY
CEDAR WOODS PROPERTIES: Profile building to attract investment support
Company Overview:
Small cap Australian residential property developer with projects in VIC and WA over 25 years
Objectives:
Raise CWP’s profile in the media and position Managing Director, P. Sadleir as a thought leader in the sector
Raise CWP’s profile in the investment community, particularly amongst potential investors and research analysts
Maintain regular news-flow around, as well as outside of, key statutory reporting events
Identify and ensure consistent communication of the Company’s key messages to its stakeholders
Challenge:
Small cap company with limited broker coverage
Head office based in Perth making engagement, particularly with the East Coast media and investors, a challenge
Relatively low awareness and understanding of the Company outside of CWP’s shareholder base
Our Approach:
Undertake a kick-off Investor Perception Study and then Semi-Annual Perception Survey to garner market feedback to identify strengths and vulnerabilities
Conduct a corporate communication and investor relations strategy workshop to discuss key messages, strategy, objectives, stakeholders and potential issues and risks
Prepare a corporate communication and investor relations strategy with a 12-mth timetable of proposed investor and media relations activities including: broker road-shows, speaking engagements, shareholder newsletters, media roundtables, management briefings with key institutions, site visits
Draft, review and editing of communication materials and development of precedent documents and templates
Proactive and targeted ongoing media engagement around and outside of statutory reporting events
Result:
Significant improvement in media coverage and media engagement
Improved professionalism, consistency and clarity of message to CWP’s communication materials; marked improvement in investor relations noted by investors and analysts in follow-up perception survey
Successful takeover defence from large industry player (Offer circa A$5.00 versus circa A$2.50 share price)
Increased broker coverage of the stock and helped achieve an above A$6.00 share price and entry into the S&P Dow Jones ASX300 effective from 20 September 2013 (Share price A$7.30 on 4 Oct. 2013)

17. CASE STUDY
BROOKFIELD AUSTRALIA: Asset-focused media management to support corporate brand building
Objectives:
Take control of information flow surrounding a significant CBD development project with high public interest, Brookfield Place Perth – one of the city’s largest development projects
Develop a structured communication program during construction to deliver increased corporate brand awareness and strong market position (ahead of potential IPO of Australian-based office assets)
Work with other marketing consultants (advertising, marketing, digital and ‘place activation’) to deliver a holistic media, marketing and engagement program once the precinct opened
Challenge:
High level of media interest in the construction process, leaks from within the project, market rumours and inaccuracies in the public domain
Low recognition of the Brookfield brand and confusion over link with Brookfield Multiplex
Once the development opened, ensure that its various public amenities were recognised and used by the people of Perth, and that their positioning was consistent with Brookfield’s corporate brand
Our Approach:
Strategic review and development of communication strategy centred on ‘Control and Leverage’ of all project news
Direct engagement with key local media to provide full updates, briefings and site tours
Ongoing media management of announcements, interviews, feature stories and broadcast stories
Linking asset communication with wider corporate messaging to build the Brookfield brand
Involved in the planning and implementation of launch events, digital strategy and advertising program, ensuring consistent messaging throughout
Result:
Consistent and accurate media coverage throughout the construction phase of the development
Supported a successful leasing program, with the commercial tower 100% pre-leased
Recognition of Brookfield as a major investor in Australia and WA in particular
Coordinated events and digital campaigns which reinforced the public’s awareness of the property
NOTE: MAGNUS maintains an ongoing corporate communication mandate with Brookfield

18. Published Articles
The Green Room: MAGNUS thought leadership platform