1. Dell EMC PowerEdge Servers
Andrew Jackson
Dell EMC Compute and Networking Team

2. Topics Dell EMC Server Portfolio
Dell EMC 14G PowerEdge Servers – The bedrock of The Modern Data Centre

3. Hyper-Converged Infrastructure
APPLICATIONS
HPC
DATA ANALYTICS
BUSINESS APPLICATIONS
SOFTWARE DEFINED
Hybrid Cloud
Hyper-Converged Infrastructure
Dell EMC “BUILD-TO-BUY” options for any data center
DELL EMC READY SOLUTIONS
DELL EMC READY SOLUTIONS
Ready Nodes,
Ready Bundles
PowerEdge Servers
DATA CENTER INFRASTRUCTURE: RACKS, POWER & COOLING
Built on PowerEdge
Key Takeaway – Dell EMC offers multiple options to empower business to succeed in their transformations. 3

4. Extreme Scale Infrastructure The bedrock of THE MODERN DATA CENTER#1
INDUSTRY'S #1
Server Portfolio
PowerEdge
OpenManage® Enterprise – Intelligent Automation Systems Management
Extreme Scale Infrastructure
Towers
Racks
Modular
*Based on units sold (tie). IDC Worldwide Quarterly Server Tracker, Q1-Q3, 2016.
Key Takeaway – Dell EMC PowerEdge is the market leader across all types of form factors and has industry leading performance across multiple verticals.
The bedrock of THE MODERN DATA CENTER 4

5. PowerEdge FX2 Architecture
Hybrid computing platform with the density and efficiencies of blades and the simplicity and cost benefits of racks
Compute Node
Full, half, or quarter width blocks supporting 2 or 4 sockets
IO Module (rear)
Simplifies network connectivity and reduces cabling by as much as 8-to-1
Chassis
Shared cooling, power, networking, management, and PCIe expansion slots in a 2U enclosure
Storage Sled
Half-width 1U, 12Gb SAS storage block with up to 16 direct-attached SFF storage devices 5

6. PowerEdge VRTX
Integrated infrastructure platform to redefine remote and small-office IT
Targeted Workloads
Intensive, business critical back-end workloads
Business application-level workloads
Productivity, collaboration, and front-end web serving
Highlights
Integrates servers, storage, networking, and management into a single chassis
Ideal for small office/home office (SOHO) and remote office/branch office (ROBO) environments with office-level acoustics and no special power or cooling required
Key Capabilities
Support for M-Series 2 and 4 socket server nodes*
Extensive internal storage with up to 25 x 2.5” or 12 x 3.5” HDD
External JBOD storage options for redundancy or capacity
Networking options for 1GbE or 10GbE
Easy manageability with iDRAC with Lifecycle Controller
Spec Sheet:
Special version of M-Series server nodes have been designed to accommodate VRTX. They are the same, but the model number is different (M630p, M640p, and M830p)
Tower or 5U rack enclosure 6

7. Why choose PowerEdge and Dell EMC?
Dell EMC = industry-leading expertise + unparalleled technology leadership
A single supplier for best-in-class solutions across the entire infrastructure
Everything backed by expert unified support throughout the IT lifecycle
Our innovation and product excellence enhances your business reputation
Partner Eco System – Dell EMC Partners increase our capability to deliver solutions.
The merger of Dell and EMC brings together industry-leading expertise and unparalleled technology leadership.
Together, we’re #1 in the data center – making us the experts that can simplify your customers’ lives.
Dell EMC is now a true end-to-end partner – a single supplier for best-in-class solutions across the entire infrastructure, with everything backed by expert unified support throughout the IT lifecycle.
You can use our innovation and product excellence to enhance your own business reputation – by benefiting from trusted advisor status and exploiting the potential of the latest generation of PowerEdge servers to open new doors.
But it doesn’t stop there… Our brand new Partner Program is second to none. Now you can leverage both that and our dedicated technical, marketing and support engine in your own sales cycle – to boost the simplicity, predictability and profitability of your own promotional activities.
According to Enterprise Strategy Group: “The new Dell EMC Partner Program is architected for partner growth and profitability. It goes above and beyond what we’ve seen previously in the industry in terms of partner support and recognition. No doubt this will be highly lucrative to both partners and Dell EMC, and enable further growth throughout the industry.”
We’re truly excited about the potential of this next generation of industry-leading PowerEdge servers.
5 of 7 Dell - Partner Use - Confidential

8. The Bedrock of the Modern Data Center
*Based on units sold (tie). IDC Worldwide Quarterly Server Tracker, Q1-Q3, 2016.
Hello and welcome. My name is ______ and today I am going to present how you can ignite your data center innovation with Dell EMC. This is the story of PowerEdge servers. And how the next generation of PowerEdge is going to be the bedrock of your modern data center. Our story starts in the C-Suite.

9. What’s new? Scalable business architecture Intelligent automation
On-demand capacity & performance to meet every core challenge
Optimized performance – with no compromises
Unlimited scalability to adapt to all workload demands
Integrated workload ‘boost button’
Intelligent automation
Enhanced server room efficiency with no more amber light patrols
Remote deployment in minutes
Embedded diagnostics and Support Assist for proactive response
Faster remediation reduces resolution times by 90%
Integrated security
Robust and reliable built-in security throughout the IT lifecycle
The most secure server available
Built-in protection from delivery to deployment and updates
Essential support across the entire system lifecycle with Dell EMC Parts
Dell EMC’s 14G PowerEdge servers are the most advanced yet, delivering superior all-round performance.
They provide your customers with a secure, efficient and scalable IT infrastructure that helps them to drive their workloads and their business forward.
[TALK THROUGH SLIDE INFO…]
6 of 7 Dell - Partner Use - Confidential

10. Intel “Skylake” – Xeon Scalable Processor Average 65% Increased Performance Generation over Generation 4.2 more VM’s than 4 years ago Upto 28 cores per processor Platinum, Gold, Silver Bronze Processors

11. Performance and Balance PowerEdge 14G Servers

12. PowerEdge: solutions for every workload
Customer Concerns
PowerEdge
Innovations
Customer
Benefits
PowerEdge with NVDIMM dramatically increases speed of access and performance for applications like SQL
NVDIMM for Persistent Memory
Increasing performance for In Memory DB
Multi Vector Cooling, GPUs
Increasing capacity for VDI
PowerEdge can now support 33% more instances and up to 192 VDI users per server
Scripting APIs and mobile monitoring
OpenManage Enterprise delivers increased automation through powerful scripting APIs & iDRAC RESTful API. Mobile management via Quick Sync 2 for Android / Apple devices
Continue to slash OPEX
System Security Lockdown
PowerEdge has new security setting that shuts downs updates to protect server configuration / firmware from malicious changes
Mitigate security risks
Key Takeaway – Dell EMC is launching the 1st wave of key rack and blade servers of the 14G PowerEdge Server portfolio
We are launching a few key products of the PowerEdge server portfolio in the Wave 1 of 14G launch. These key products are <list of products below>. As we see, these products are optimized for a multitude of products ranging from traditional IT applications such as SQL, DB and Virtualization to mission-critical applications like Enterprise Resource Planning (ERP) and In-memory On-Line Transaction Processing (OLTP) to emerging or bleeding-edge technologies such as hyperscale workloads, data analytics and High-Frequency Trading (HFT).
These multitude of workloads are efficiently accomplished using OpenManage Enterprise, which enables easy automation of key time & resource-saving system management tasks.
Dell EMC has the industry’s only end-to-end server ecosystem and lifecycle security and by using a Cyber-Resilient Architectural Framework to design and build PowerEdge servers, our customers can operate freely and grow profitably in a robust, secure environment.
R640: Ideal combination for dense scale out data center computing and storage in a 1U/2S platform.
R740: Workhorse for demanding environments providing the ideal balance between storage, I/O and application acceleration and with superior configuration flexibility.
R740XD: The R740xd provides best in class storage performance and density for applications like software defined storage. Designed with the versatility demanded by cloud service providers, Hadoop/Big Data users and co-location hosting.
R940: PowerEdge R940 is designed to handle extremely demanding, mission critical workloads like Enterprise Resource Planning (ERP), e-commerce, and very large databases.
M640 – FC640: Perfect for dense “anything-as-a service” (XaaS) environments: designed for high performance with best-in-class density for exceptional scalability
C6420: Ideal for high performance hyperscale workloads. Maximizes density, scalability, and energy efficiency per U.
The bedrock of the MODERN data center
Dell - Internal Use - Confidential
15 of 33 Dell – Internal and Partner Use - Confidential

13. Server solutions for every workload
Cloud Providers, HCI
R640
R740 – 740XD
R940
C6420
M640 – FC640
SQL, Deep Storage
SAP Hana, Genomics
PowerEdge
Virtualization, OLTP
Database, BI Analytics, SDS
HPC, Web Tech, SDS
Key Takeaway – PowerEdge has a wide portfolio of products that is optimized for every one of your workloads.
PowerEdge is introducing its next generation line of servers that is optimized across a diverse range of applications
Servers are optimized for applications that range from standard enterprise applications like SQL and virtualization to supporting cloud providers and HCI architectures.
Some server models are application-tuned to efficiently handle new and emerging workloads such as big data, HPC, and SDS.
IT Transformation
Digital Transformation
of 33 Dell – Internal and Partner Use - Confidential

14. PowerEdge server solutions
Scalable Business Architecture
Dynamic server portfolio optimized for all your workloads
Adapt and scale to dynamic business needs 1
Intelligent Automation
Automate routine management & free up skilled resources
Automate to sustain and grow 2
Protect your customers and your business
Integrated Security
Fortify business operations and profitability 3
Key Takeaway – The 3 key features of the new PowerEdge server : scalable business architecture. Intelligent automation and Integrated security.
To build a modern IT infrastructure, Enterprises must confront the key challenges of business scalability and adaptability, automate and protect against ever-present IT threats. PowerEdge is introducing features such as
Scalable Business Architecture: Each PowerEdge server is designed on the SBA that, first and foremost, enables the server to be optimized for a multitude of workloads. This makes our servers highly adaptable enabling seamless scaling and yet, perform very efficiently. This helps enterprises bring the latest technology into the DC without too much of set up or maintenance overhead.
Intelligent Automation: The Intelligent Automation features we have on every PowerEdge platform are a boon to business in terms of saving time and resources. Among many things, we are introducing the OpenManage Enterprise, an intuitive systems management offering, helps automate many routine tasks as well as some complex ones.
We refer to this as the Cyber Resilient Architecture (CRA) and is at the core of PowerEdge’s Integrated Security philosophy. The CRA approach is more robust since it infuses a security mindset right from design of the component to the sub-system to platform.
Let’s explore these features a little more to see how PowerEdge helps enterprises.
The bedrock of THE MODERN DATA CENTER
8 of 33 Dell – Internal and Partner Use - Confidential

15. PowerEdge server solutions
Adapt and scale to dynamic business needs 1
Scalable Business Architecture
Dynamic server portfolio optimized for all your workloads
OPTIMIZED PERFORMANCE FOR A MULTITUDE OF WORKLOADS
Real Time Analytics: Improved throughput, Decreased latency with 6X more NVMe drives
S/W Defined Storage: Optimize performance and capacity with mixing drive types
Virtual Desktop Infra: Run up to 33% more VDI instances* and up to 192 VDI users / Server+
Based on Dell Internal Analyses 03/01/ * R740 compared vs. R Estimated. Final
Key Takeaway – The scalable business architecture of PowerEdge helps you provide optimized performance for a multitude of workloads.
Modern architecture requires adaptability and scalability. A scalable business architecture delivers on this promise.
Scalable business architecture helps you manage a wide-variety of workloads efficiently and turns it into a competitive advantage for your company
For example, if you are running real time analytics, the 6X more NVMe drives of PowerEdge R740XD can dramatically improve throughput and performance
You can get 33% more instances or up to 192 VDI users per server out of your virtual desktop infrastructure.
Characteristics like the scalable business architecture help make PowerEdge servers the bedrock of the modern data center.
The bedrock of THE MODERN DATA CENTER
9 of 33 Dell – Internal and Partner Use - Confidential

16. PowerEdge server solutions
Automate to sustain and grow 2
Intelligent Automation
Automate routine management & free up skilled resources
OpenManage™: AN INTUITIVE APPROACH TO SYSTEMS MANAGEMENT
Resolve issues up to 90% faster with ProSupport Plus and SupportAssist+
Next-generation APIs for consistent and extensible management
Reduce server configuration time* up to 99% with
Zero touch
SOURCE: +Third-party lab testing with Principled Technologies (Resolving Server Problems with Dell ProSupport Plus and SupportAssist), September 2015. 
 *Based on a Dell analysis dated Feb   Some ProSupport Plus features are not available on all products. See
Key Takeaway – Use OpenManage to eliminate or automate routine management and free up skilled resources.
The embedded SupportAssist capability designed into every PowerEdge server links back to our world-class operations centers. The unique combination of SupportAssist and ProSupport Plus means that when something goes wrong, the server opens a support ticket and we start working on fixing the problem. No calls into support are necessary. This means that we can get it fixed up to 90% faster. The process is predictive and responsive. We’ve even had customers tell us that a tech showed up to replace a drive before they got an alert that it had failed.
We have fundamentally taken a different approach to server management. We do something called agent-free management. When you think about your environment, you have a variety of workloads and operating systems. Installing an agent into each one of those environments to manage the server adds a lot of complexity. We decided that there is a better way to do that through agent-free where we take all of our management out-of-band and without compromising on the capability you need for a modern data center.
Click a button, configure servers. Save up to 99% of your time configuring servers.
Characteristics like automation help make PowerEdge servers the bedrock of the modern data center.
The bedrock of THE MODERN DATA CENTER
10 of 33 Dell – Internal and Partner Use - Confidential

17. PowerEdge server solutions
Protect your customers and your business 3
Integrated Security
Fortify business operations and profitability
SECURITY IS BUILT-IN, NOT BOLT-ON
Every PowerEdge server is designed on a Cyber Resilient Architecture
Trusted partner with end-to-end server ecosystem and lifecycle security
Secure manageability protocols save costs in downtime and remediation
Key Takeaway – integrated security from PowerEdge protects one of the most important assets of your company – your infrastructure.
When you have the ability protect your infrastructure with a deep layer of defense, detect quickly if breached, and recover rapidly to a trusted base, then you have a Cyber Resilient Architecture. PowerEdge has been designed on this Cyber Resilient Architecture.
Dell EMC is the trusted partner with end-to-end server ecosystem and lifecycle security. Whether you realize it or not, there are multiple touches in the supply chain before that server infrastructure makes it to you. At Dell EMC, we are protecting that environment and ensuring a robust supply chain .
Secure manageability provides a robust approach to tackling IT system security which included establishing a H/W root of trust ensuring every bit written at the BIOS / Firmware level is verified. By employing role-based authentication and out –of-band management, a secure chain of trust is created around the server ecosystem to enable trusted and secure management.
Characteristics like integrated security help make PowerEdge servers the bedrock of the modern data center.
The bedrock of THE MODERN DATA CENTER
11 of 33 Dell – Internal and Partner Use - Confidential

18. Services for PowerEdge server solutionsA
ARCHITECT IT Transform Workshop
How to SUCCEED IN Modern IT Infrastructure I
IMPLEMENT ProDeploy Enterprise Suite M
MANAGE
ProSupport Enterprise Suite
Built on PowerEdge
Services are a critical component to the Dell EMC strategy. Services help make your transformation a reality. Our services help you:
Architect – get started with our IT Transformation Workshop to accelerate your transformation to becoming an agile business partner and broker of services to the business, by aligning your transformation program to business needs. Dell EMC consultants help you compare your efforts and state of transformation to best-in-class peers and identify key priorities to accelerate your transformation to a modern, cloud-enabled infrastructure and IT model.
Implement – the ProDeploy Enterprise Suite helps you get more out of your new technology starting day one. Customers save time and money with 91% less IT effort, 75% less planning time, and up to 39% faster deployments than in-house resources. Trust Dell EMC experts to lead deployments from basic hardware installations through planning, configuration and complex integrations.
Manage – the ProSupport Enterprise Suite – automated, proactive and predictive technology is integrated into our services so you get the most out of your investment with the support expertise and insights that Dell is known for across the globe. We extend your team and give you the flexibility to choose the right support based on the criticality of specific systems and provide a single point of contact for hardware and software issues.
The bedrock of THE MODERN DATA CENTER
Dell - Internal Use - Confidential
12 of 33 Dell – Internal and Partner Use - Confidential

19. Tablet/Smartphone integration via OpenManage Mobile
OpenManage Enterprise Empowering IT with simplicity and intelligent automation
Intrinsic Simplicity
Intuitive dashboard and search engine enable IT optimization with minimal training or effort
Ubiquitous Extensibility
Packaged as a virtual machine supporting Microsoft Hyper-V, VMware ESXi and Linux KVM
Unifying Experience
Provides a single management layer for tower, rack and modular platforms
Intuitive Automation
Reduces the time and effort needed to manage large scale environments
Tablet/Smartphone integration via OpenManage Mobile
Based on Dell Internal Analyses 03/01/2017.
Key Takeaway – OpenManage Enteprise is the next generation console to OpenManage Essentials and makes hardware management simple and automated. This enables IT Pros to work on mission-critical tasks that drive more value for business and for its customers.
For many IT professionals, a majority of IT solutions have been expensive, time-consuming, and far too complex. IT Pros have actually had less time to drive business goals and instead are consumed with complexities in managing IT infrastructure.
For e.g. Most customers prefer a UI that is simple and saves them time.  IT departments are often beleaguered and don’t have the time to learn something new.  They want a console that requires no training. The OM Enterprise UI was custom designed by our EDG team to maximize simplicity.  Designs were carefully tested by customers to ensure this. 
Another way that Intelligent automation process is the Device Onboarding process – For e.g. Simply discovering a server does not make it manageable.  Customers must follow a manual setup process and ensure minimal errors. All these take precious resources and time. OM Enterprise automates the “make ready” step for all integrated Dell Remote Access Controllers (iDRACs).
These and many other features make OpenManage enterprise a powerful intelligent automation feature for PowerEdge.
17 of 33 Dell – Internal and Partner Use - Confidential

20. The bedrock of THE MODERN DATA CENTER
ACCELERATE your BUSINESS on PowerEdge
Adapt and scale your dynamic business needs by leveraging Scalable Business Architecture
Free up skilled resources and focus on core business with Intelligent Automation
Protect your customers and your business robustly with Integrated Security
As you continue on your journey of success, we want to be your partner. You need a modern IT infrastructure to help you get there, and PowerEdge is uniquely qualified to help you accelerate your business by solving all the key challenges of a modern IT architecture.
Thank you.
The bedrock of THE MODERN DATA CENTER
33 of 33 Dell – Internal and Partner Use - Confidential