1. The Bedrock of the Modern Data Center
Mark Maclean – UK PowerEdge Product Manager

2. Extreme Scale Infrastructure The bedrock of THE MODERN DATA CENTER#1
INDUSTRY'S #1
Server Portfolio
PowerEdge
OpenManage Enterprise – Intelligent Automation Systems Management
Extreme Scale Infrastructure
Towers
Racks
Modular
Key Takeaway – Dell EMC PowerEdge is the market leader across all types of form factors and has industry leading performance across multiple verticals.
*Based on units sold (tie). IDC Worldwide Quarterly Server Tracker, Q1-Q3, 2016.
The bedrock of THE MODERN DATA CENTER 2

3. Server industry trends
SOFTWARE on Standard Hardware DISPLACES SPECLIAZED HARDWARE…
SDDC EMERGES
Flash via memory or Disk | GPU’s | FPGA’s WORKLOAD ACCELERATION
POWER CHALLENGES Increasing need to plan for component power growth
PERSONNEL COST Automation of system management
RISE of CONVERGENCE

4. 14G Enhancements Include
25GbE with RDMA
NVDIMM
NVMe Everywhere
Scale clusters with low latency
Ultra High Performance Cache Tier
High Performance Storage or Cache
Boot Optimized Storage
14G PowerEdge
Redundant Boot using M.2 drives
Separate controller from data drives
No Compromises
Up to 3 GPUs in 2U for VDI workloads
Storage Flexibility
Higher Thermal capability allows more GPU cards, NVDIMMs, and more number of drives all consuming lot more power and producing heat in 14G server , making it a stable server with lots of horse power.
High cluster horizontal scalability without comprising storage performance using low latency node interconnect of 25Gbe on RoCE or RDMA iWarp
Up to 24 NVMe drives in R740XD and up to 8 In R640. Up to 12 NVDIMMs .
Use NVDIMMs as Cache media while storage could be either on NVME, SAS/SATA SSD or HDD OR use NVME as Cache while storage on HDD.
Flexible storage configurations allows you to configure your cluster node the way you want it.
iDRAC REST APIs with REDFISH and WSMAN File Streaming APIs for 14G. iDRAC REST APIs with Redfish enabled both standard support and Dell enhancement with the RESTfull APIs. RESTFull APIs is very crucial with integration.
3.5” front & 2.5” Rear bays in 1U
More mid bay options in 2U
Up to 490TB SSD in 2U
NEW PERC
Smarter Management
eHBA mode optimized for SDS
Agent-Free architecture & Standard Based REST APIs

5. PowerEdge server solutions
Adapt and scale to dynamic business needs 1
Scalable Business Architecture
Dynamic server portfolio optimized for all your workloads
OPTIMIZED PERFORMANCE FOR A MULTITUDE OF WORKLOADS
6X more NVMe drives
And New Skylake CPU
Improved throughput, Decreased latency
Real Time Analytics
S/W Defined Storage: Optimize performance and capacity with mixing drive types & NVDIMM
“Persistent memory technology”
Virtual Desktop Infra: Run up to 33% more VDI instances* and up to 192 VDI users / Server+
Increased GPU support
Key Takeaway – The scalable business architecture of PowerEdge helps you provide optimized performance for a multitude of workloads.
Modern architecture requires adaptability and scalability. A scalable business architecture delivers on this promise.
Scalable business architecture helps you manage a wide-variety of workloads efficiently and turns it into a competitive advantage for your company
For example, if you are running real time analytics, the 6X more NVMe drives of PowerEdge R740XD can dramatically improve throughput and performance
You can get 33% more instances or up to 192 VDI users per server out of your virtual desktop infrastructure.
Characteristics like the scalable business architecture help make PowerEdge servers the bedrock of the modern data center.
Based on Dell Internal Analyses 03/01/ * R740 compared vs. R Estimated. Final
The bedrock of THE MODERN DATA CENTER 5

6. PowerEdge server solutions
Protect your customers and your business 2
Integrated Security
Fortify business operations and profitability
SECURITY IS BUILT-IN, NOT BOLT-ON
Secure manageability protocols such as red fish save costs in deployment & downtime remediation
Every PowerEdge server is designed on a Cyber Resilient Architecture
Trusted partner with end-to-end server ecosystem and lifecycle security
Key Takeaway – integrated security from PowerEdge protects one of the most important assets of your company – your infrastructure.
When you have the ability protect your infrastructure with a deep layer of defense, detect quickly if breached, and recover rapidly to a trusted base, then you have a Cyber Resilient Architecture. PowerEdge has been designed on this Cyber Resilient Architecture.
Dell EMC is the trusted partner with end-to-end server ecosystem and lifecycle security. Whether you realize it or not, there are multiple touches in the supply chain before that server infrastructure makes it to you. At Dell EMC, we are protecting that environment and ensuring a robust supply chain .
Secure manageability provides a robust approach to tackling IT system security which included establishing a H/W root of trust ensuring every bit written at the BIOS / Firmware level is verified. By employing role-based authentication and out –of-band management, a secure chain of trust is created around the server ecosystem to enable trusted and secure management.
Characteristics like integrated security help make PowerEdge servers the bedrock of the modern data center.
The bedrock of THE MODERN DATA CENTER 6

7. PowerEdge server solutions
Automate to sustain and grow 3
Intelligent Automation
Automate routine management & free up skilled resources
OpenManage™: AN INTUITIVE APPROACH TO SYSTEMS MANAGEMENT
Next-generation APIs for consistent and extensible management including Redfish
Resolve issues up to 90% faster with ProSupport Plus and SupportAssist+
Reduce server configuration time* up to 99% with
Zero touch
Key Takeaway – Use OpenManage to eliminate or automate routine management and free up skilled resources.
The embedded SupportAssist capability designed into every PowerEdge server links back to our world-class operations centers. The unique combination of SupportAssist and ProSupport Plus means that when something goes wrong, the server opens a support ticket and we start working on fixing the problem. No calls into support are necessary. This means that we can get it fixed up to 90% faster. The process is predictive and responsive. We’ve even had customers tell us that a tech showed up to replace a drive before they got an alert that it had failed.
We have fundamentally taken a different approach to server management. We do something called agent-free management. When you think about your environment, you have a variety of workloads and operating systems. Installing an agent into each one of those environments to manage the server adds a lot of complexity. We decided that there is a better way to do that through agent-free where we take all of our management out-of-band and without compromising on the capability you need for a modern data center.
Click a button, configure servers. Save up to 99% of your time configuring servers.
Characteristics like automation help make PowerEdge servers the bedrock of the modern data center.
SOURCE: +Third-party lab testing with Principled Technologies (Resolving Server Problems with Dell ProSupport Plus and SupportAssist), September 2015. 
 *Based on a Dell analysis dated Feb   Some ProSupport Plus features are not available on all products. See
The bedrock of THE MODERN DATA CENTER 7

8. The OpenManage™ Suite Deploy Update Maintain Monitor Consoles
OpenManage Essentials & Enterprise
And OpenManage Mobile
Integrations
Microsoft System Center
VMware vCenter
BMC BladeLogic Software
Connections
CA, Nagios, Oracle, HPE, and IBM
Modular Management
Chassis Management Controller (CMC)
Tools and Utilities
Repository Manager
OpenManage Server Administrator (OMSA)
iDRAC Service Module
OpenManage Power Center
Support Services
SupportAssist and ProSupport Plus
Deploy
Update
Monitor
Maintain

9. The benefits of intelligent automation
213
99%
55%
Less time to deploy servers
Faster configuration of network settings
Hands-on processes eliminated
10,000 6X
Maintain configuration profiles with greater accuracy and
servers 15
91%
configured in
Faster parts replacement using iDRAC with Lifecycle Controller
less time
minutes
AD# A % less time to deploy servers - with OpenManage iDRAC with Lifecycle Controller template-based ““Zero Touch” auto configuration,
AD# A % faster configuration of network settings – with OpenManage Mobile and iDRAC Quick Sync , “write” functionality, set network settings in 55% less time “at the server” with a handheld device.
AD# A hands-on processes eliminated – with OME, perform automated hardware configuration and operating system deployment to multiple servers through centralized management
AD# A ,000 servers configured in 15 minutes – deploy a configuration and OS to one server in 15 minutes then deploy to another 10K servers in an instant with OpenManage Essentials 1:Many template-based deployment
6X faster (configuration of replaced parts ) parts replacement using iDRAC with Lifecycle Controller automated settings . Just press the power button and your replaced part will be automatically re-configured and back to productivity 6 times faster.
AD# A Maintain configuration profiles with greater accuracy and 91% less time – with OME detection of server configuration drift and baseline maintenance protection

10. Intelligent automation technology – New iDRAC9
Agent-free embedded server management
Improved import/export of
XLM server config profile
iDRAC Quick Sync 2
Server config from mobile phone

11. New OpenManage Enterprise Empowering IT with intelligent automation
Intrinsic Simplicity
Intuitive dashboard and search engine enable IT optimization with minimal training or effort
Ubiquitous Extensibility
Packaged as a virtual machine supporting Microsoft Hyper-V, VMware ESXi and Linux KVM
Unifying Experience
Provides a single management layer for tower, rack and modular platforms
Intuitive Automation
Reduces the time and effort needed to manage large scale environments
Tablet/Smartphone integration via OpenManage Mobile
Key Takeaway – OpenManage Enterprise is the next generation console to OpenManage Essentials and makes hardware management simple and automated. This enables IT Pros to work on mission-critical tasks that drive more value for business and for its customers.
For many IT professionals, a majority of IT solutions have been expensive, time-consuming, and far too complex. IT Pros have actually had less time to drive business goals and instead are consumed with complexities in managing IT infrastructure.
For e.g. Most customers prefer a UI that is simple and saves them time.  IT departments are often beleaguered and don’t have the time to learn something new.  They want a console that requires no training. The OM Enterprise UI was custom designed by our EDG team to maximize simplicity.  Designs were carefully tested by customers to ensure this. 
Another way that Intelligent automation process is the Device Onboarding process – For e.g. Simply discovering a server does not make it manageable.  Customers must follow a manual setup process and ensure minimal errors. All these take precious resources and time. OM Enterprise automates the “make ready” step for all integrated Dell Remote Access Controllers (iDRACs).
These and many other features make OpenManage enterprise a powerful intelligent automation feature for PowerEdge.
Based on Dell Internal Analyses 03/01/2017. 11

12. Hyper-Converged Infrastructure
APPLICATIONS
HPC
DATA ANALYTICS
BUSINESS APPLICATIONS
SOFTWARE DEFINED
Hybrid Cloud
Hyper-Converged Infrastructure
Dell EMC “BUILD-TO-BUY” options for any data center
DELL EMC READY SOLUTIONS
DELL EMC READY SOLUTIONS
Ready Nodes,
Ready Bundles
PowerEdge Servers
DATA CENTER INFRASTRUCTURE: RACKS, POWER & COOLING
Key Takeaway – Dell EMC offers multiple options to empower business to succeed in their transformations.
Built on PowerEdge 12

13. PowerEdge 14th Generation
Coming To A Data Center Near You
Summer 2017 !