1. Sourcing Sponsorship for Your Show or Event
Natalie Hoskins ASC of NSW Next Generation Publicity Officer

3. “Why source sponsorship?”

4. Choosing who to contact
Know your target audience
Brainstorm with your committee
Choosing who to contact
Decide what you need…
Prizes
Services
Cash

5. What can you offer in return?
Feeling good
Free tickets
Promotion!
Shout out over PA
What can you offer in return?
Banner/signage at event
Their logo plastered on socal media, website and show schedules
Stall space for them at event

6. Cold Calling Pros: Use your tone to convey your message
It’s more personal
Applies pressure – they need to give you an instant response

7. Cold Calling Cons: Time consuming
Expensive – will rack up your phone bill quite quickly
Emotionally draining – rejections hurt!
All of these equals a smaller net reach

8. ing
Pros:
Fast – even when sent individually, it’s quicker than any other method
Save on costs – the internet is widely and freely available
Larger net reach due to the above points
More passive – allows companies to discuss and think over their decision rather than being on the spot

9. Emailing Cons: Easier to be ignored, or accidentally overlooked
Easy for address online to be out of date or misspelt.
Requires more writing effort

10. Going in store
A less popular and less ideal option -exceptionally time consuming. Not all businesses actually operate out of stores, or the decision makers don’t work in store. But great for if you know the business owner, or are only seeking donations from your small town.

11. How To: Documents

12. 1. /letter

13. “Dear…”
Short introduction of who you’re contacting on behalf of, and what your organisation does
Describe the event you’re running and what their donations will be used for
Provide any additional details
Offer your contact details for further enquiries
“Thank you for your time”

14. 2. Prospectus

15. 1. Letterhead

16. 2. Heading

17. 3. Introduction

18. 4. Offered Sponsorship Levels

19. 3. Excel Spreadsheet

20. 1. Pages/Tabs

21. 2. Column Headings Company name Date initially contacted, and who by
Contact details used to reach the company
Donating, yes or no?
If not donating, reason why
Product donating?