1. PRIVATE vs PUBLIC CHALLENGE
CHINA
THE ELECTRIC CAR
PRIVATE vs PUBLIC CHALLENGE
CURT TRUMAN B.S., M.P.A., MSUS
Arizona State University

2. China A Comparative Analysis Private vs Public
The Electric Vehicle Industry in
China
Private vs Public

3. China is 4 times the population of the U.S.A
Populaiton:
1.390 Billion
Population:
319 Million
China is 4 times the population of the U.S.A

4. Urban population will reach one billion by 2030
Over 700,000,000 people live in urban areas - That's half the population
Population Growth (2014 estimate): 0.44%
By the year 2050 over 70% of all Chinese will live in Urban Areas.

5. Urbanization and Migration
Over 70 percent of Chinese are expected to be living in cities by 2050, compared to less than half in advantages.

6. SHANGHAI, CHINA

8. Shanghai, China: Current population, 24,000,000 people

9. RESEARCH QUESTION: TIMELINE:
1. Who will win the race to implement the Electric Vehicle Infrastructure in China?
Private vs Public Development?
2. Can Tesla beat the Chinese Government in building the first world class Electric Vehicle
Infrastructure?
3. Are Public Incentives enough to kick-start the Electric Vehicle industry Shanghai?
TIMELINE:
September Review of the Literature
Research local Shanghai Government Policies and Procedures
Research the Tesla Company strategies to build Charging Stations
Research State Grid Corporation of China strategies
Research private competitors looking to enter the EV market
October Review indicator research
Start to analysis the data
Analyze Government incentives
Analyze Private Auto Maker Buyer Incentives
Analyze the Charging Station Infrastructure
Analyze the number of Stations and Poles in-use

10. October:
Make second presentation of research findings
Keep improving and analyzing the data collection
November:
Make 30 minute presentation
Share new findings and developments
Do an new scan of the Literature for current trends and market updates
December:
Submit final Deliverable by Dec 15, 2015

11. HOW TO MEASURE THE Electric Vehicle MARKET
Indicators would include:
Number of EV manufacturers currently in the market
Number of sales
Demographic profile of Buyers
Location of sales
Number of Private Companies building Charging Stations
The number of Stations and charging poles
Number of government incentives offered and to whom
Number of licenses/registrations offered
Type of incentives offered by Private Companies to attract Buyers
Type of incentives offered by Government agencies to attract Inventors

12. RELEVANCE OF THE RESEARCH:
This is new cutting edge research.
The EV infrastructure is new to Shanghai and evolving everyday.
The environmental impacts are huge.
The social and health impacts are huge.
The reduction of air pollution.
Reduction on the dependency of petroleum.
Move toward zero tail-pipe emissions.
Set the world stage for the new and innovative EV Charging Station infrastructure.
McKinsey and Company states: “at the current growth rate, over 270 million vehicles will be added to China’s roads by This would require an extra 6.2 billion barrels of oil a year – compared to current day usage of 2.7 billion barrels. “

13. PROBLEMS BEING ENCOUNTERED:
FINDINGS TO DATE:
A huge world impact if the EV market takes off. Huge profit and market shares are wide open. This is unchartered territory and the first car manufacturer who can successful build and market EV in China wins.
PROBLEMS BEING ENCOUNTERED:
The area is so new that there is limited data and research material available.
FINAL PRODUCT:
A 12 – 15 page research paper comparing the pros and cons of both Private and Public development of the new Electric Vehicle infrastructure and product development.

14. “The Government is face a tough challenge in attracting Private investment in the field since China only has some 100,000 Electric Vehicles on the road, including 78,000 just sold in 2014.”
Source: Charging stations in China look to attract private investors｜WCT
Jan 20, 2015 

21. Government has offered incentives to companies to build Charging Stations
PRIVATE:
Incentives: Lower cost for acquiring the land
Subsidize 30% the cost to build Charging Station
Consumer-focused subsides
Direct government grants towards research and development
Private companies are being offered Prime Charging Station locations
PUBLIC: Use of Public building
Parking