Daimler Chrysler Saidi Isaac Ron Sparks Candace Stocker Jeron Wright.
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Daimler Chrysler Saidi Isaac Ron Sparks Candace Stocker Jeron Wright
Daimler Chrysler’s Position Daimler Chrysler is committed to achieve consumer satisfaction among all global auto manufacturers because of our engineering excellence, innovative products, and superior service.
Core Issue Automakers had been losing money. After 9/11/2001 sales of cars and trucks dropped dramatically – Mitsubishi’s sales were 20% – Chrysler’s sales were 5% – Mercedes’ sales were 2% 2003
Core Issue (cont.) How to differentiate themselves from global competition in a meaningful, sustainable manner. Growth of China automobile market Developing innovative vehicles that appeal to consumers How to remain profitable in the future
Employment In 1998, the average annual number of employees totaled 433,939 Peaked in 2000 at 463,561 By 2002, the average dropped to a mere 370,677 From 1998 to 2000, 92,884 people lost their jobs This equates to 25% of DaimlerChrysler employee force
Net Income From 1998 to 2003 DaimlerChrysler only experienced a loss in net income within 2001 In 2000 the company had nearly a gain of 7.89 billion In 2001 this amount totaled a whopping negative 662 million Causes and effects
Market Conditions Terrorist attacks Capital funding Acquisitions within the industry
Ford Profitability Ratio 200320022001 Profit Margin0.00357-0.007-0.042 Turn Over0.00156-0.003-0.062 Return on Investment (ROI).000557%.00242%.26% Return on Equity (ROE).0151%.128%2.95% Toyota-Daihatsu Profitability Ratio 200320022001 Profit Margin0.02050.02780.0294 Turn Over0.01330.01540.01211 Return on Investment (ROI).0272%.0428%.0356% Return on Equity (ROE).0634%.0863%.070% Daimler Chrysler Profitability Ratio 200320022001 Profit Margin0.00330.032-0.0044 Turn Over0.00250.0251-0.0032 Return on Investment (ROI).000825%.08032%.01408% Return on Equity (ROE).004265%.43%.0748% General Motors Profitability Ratio 200320022001 Profit Margin0.02080.00930.00339 Turn Over0.00850.00470.0018 Return on Investment (ROI).01768%.00434%.00061% Return on Equity (ROE).314%.236%.001% Profitability Ratio
Daimler Chrysler Leverage Ratio 200320022001 Total Debt-Total Assets Ratio0.5390.53540.556 Long-term debt to Equity Ratio2.122.2752.241 General Motors Leverage Ratio 200320022001 Total Debt-Total Assets Ratio0.94290.97940.9365 Long-term debt to Equity Ratio10.75529.6368.439 Ford Leverage Ratio 200320022001 Total Debt-Total Assets Ratio0.38650.3761.053 Long-term debt to Equity Ratio1.6292.4341.729 Toyota-Daihatsu Leverage Ratio 200320022001 Total Debt-Total Assets Ratio0.53770.49290.4814 Long-term debt to Equity Ratio0.66880.72380.7217 Leverage Ratio
SBUs Mercedes Car Group Chrysler Group Commercial Vehicles Services (DaimlerChrysler Bank) Other Activities (MTU Aero Engines, Mitsubishi Motors, European Aeronautic Defense and Space Company (EADS)