1. Mastering Mobile Video
IOS, Android and Windows Surface
The Apps To Learn – The Best Practices for:
More Traffic… More Leads…More Profit

2. What We Will Cover
How far we have come with video marketing since I started in 2003
Equipment then, mobile equipment you already own today
iPhone, Android & Windows Surface are the killer hardware today
Which apps/software to use on these mobile devices
Mobile video accessories to make better quality content
Video uses and why doing more on mobile is so important
Live streaming done right is a must – repurposing bonanza!
9 things most leave blank in YouTube settings costing them traffic

3. Why you should listen to me!
Over forty years experience in audio & video production!
Composed music for TV and radio since 1979 Got a gold record for PacMan Fever in 1982 Played keyboards on hundred's of records and jingles with every Atlanta celebrity Known world wide as the audio video guy Pioneered the video sales letter in 2004 Recorded the theme to Wreck It Ralph for Disney at home on my PC in 2012 over the internet Now work with business owners of all types to learn the power of video for the internet. All this experience lead me here to you today!
Working for Ted Turner 1980
My first tape recorder 1976

4. Pioneered The Video Sales Letter with Jim Edwards
What is a VCR?
Nov YouTube was only 6 months old and virtually unknown
Long form sales letter with video in the fold – and it worked with over $500, 000 in sales
Making this video was hard to do, required more money, equipment & software to get online

5. Making Video Is Easy with Mobile & Cheaper To Do Than Ever Before
Easy Video Creation Options with Easy Apps that run on iPhone, iPad, Android Tablets & Phones, & Now Windows Surface is why!
You Probably Own The Hardware Needed to Make Better Video
Going Live and Repurposing So Easy & Needed Making Sales Videos, Testimonials & Making Video Media Worth Being Social has Never Been More Important for any Business!

6. Online Video Tools When I Started!

7. Disclaimer: iOS is most powerful for video
YouTube Capture YouTube Director iMovie
Intro Mate Facebook Facebook Managers App Mevo App
It is not about the device, it is more about the software that only runs on the devices. The cameras are great, the external hardware is the same, but the apps, or software is the reason why iOS is best.

8. Mastering Mobile Video
The Apps & Software That Gets It Done!

9. Now Easy & So Affordable
YouTube Director
YouTube Capture
iMovie
Facebook
Mevo

10. Let’s Watch a Video On How It Works
Easiest Video Creation Apps – iPhone Only Download these apps while we watch tutorials
YouTube Capture
YouTube Director
Let’s Watch a Video On How It Works

11. Now Easy & So Affordable
Coming Soon & Interesting Lesson
Power Director
Facebook

12. Now Easy & So Affordable

13. Mastering Mobile Video
Hardware To Make It Better & Why

14. Mobile Devices Make HD Video
The camera in phones and tablets are better than camcorders of 10 years ago and are HD. The microphones are amazing!
Selfie sticks, external mics, mounts, lens and the apps are dirt cheap and enable you to create amazing video content to sell, share, and market your products & brands.

15. Phone and Tablet Mounts
Ipow Universal Mini Tripod
Selfie Stick Monopod

16. External Mics For Pro Audio Results
Apogee Lightning Mic - Apple Only

17. Mastering Mobile Video
Videos To Do & Why

18. Videos Every Business Needs
Home Page Sales Video (Elevator Speech)
Virtual Tour or Product Tour
Customer Support
Did You Know Interest Generating – Social Media Promotional Timely, Expiring or Seasonal
Page Content Explanation or Clarification
Live Streaming
YouTube and Facebook Paid Video Ads

19. My Video Sales Copy Formula
Welcome – My “face for radio” trust building welcome
Features & benefits sales message – 2 – 3
a.k.a - Problems & Solutions (Agitate the problem) be the solution
Call to Action with finger pointing
Now I produce all my video sales letters on my iPhone or iPad

21. This device plus an iPhone only is a deal changer..Mark my words!
Program shots on Iphone
Switch with touch of finger in real time like they do in live TV
Multi-camera shots with 1 Device for $400 Training of All Kinds Live Events Concerts Talk Shows MLM Meetings Sales Meetings

22. Lav Mic on each presenter using iRig
HD TV to zoom to
Videos, Skype Guests, Slides
Chairs for the guests
Chairs for the guests

23. Mastering Mobile Video
Repurposing Video, Make It Once Use Everywhere

24. Steps to Traffic – I call Trifecta
You must have a channel & post a video every week
Repurpose the video on your Wordpress blog as post & podcast
Build a FB business page or group, go live with killer content
Steps to Traffic – I call Trifecta
All Social Media
All Search Engines
All Shared by Fans
All Indexed by Google, Yahoo & Bing
IMPROVES YOUR SEO FOR EFFORT -
NOT MONEY - EASY TO BUY YOUR WAY TO THE TOP OF THE SEARCH ENGINES

25. Going live with Mevo or iPhone makes great TV content in minutes and builds an audience to your niche

26. We are #1 for our money making keyword phrases
Populate your channel with lots of videos configured for ranking. Make videos anyway you can, but repurposing FB Live is fastest to great YouTube content!
Backlink to your money making websites..very important

27. Embedding your YouTube videos as blog posts and podcasts reaches even larger audience. Blog & Ping!

28. YouTube Optimization Points

29. YouTube Optimization Points
Get a GMAIL login you get a YouTube Channel
YouTube owned by Google and is a search engine, and video thumbails are indexed Google

30. YouTube thumbnails show as Google results improving your search results with backlinks even if no one watches

31. YouTube Optimization Points
Optimization Tip #1 Make a call to action, phone number, USP, personalized YouTube header graphic. Fiverr.com

32. YouTube Optimization Points
Optimization Tip #5 Add lower 3rd text to all videos
Optimization Tip #3 Title videos with words your market types into Google or YouTube
YouTube Optimization Points
Optimization Tip #2 Associate your channel for YouTube card and annotation links to your website
Optimization Tip #4 Clickable links back to your website in description, do not leave blank, the more the better

33. Embed In Websites as Blog
Optimization Tip #6 Get embed link here to share your video on your website as a blog post, share on social media as well

34. Upload Video to Facebook
Optimization Tip #7 Share YouTube video on Facebook, but also upload video to Facebook as a post as well

35. Share Blog Post in Facebook
Optimization Tip #8 Share Blog post from website that has video embedded as well

36. Share Blog Post in Facebook
Optimization Tip #9 Consider a regularly scheduled live video show on Facebook

37. Share Blog Post in Facebook
Optimization Tip #10 Live videos live forever on Facebook, but download them to repurpose in YouTube

38. Recap of Takeaways
How far we have come with video marketing since I started in 2003
Equipment then, mobile equipment you already own today
iPhone, Android & Windows Surface are the killer hardware today
Which apps/software to use on these mobile devices
Mobile video accessories to make better quality content
Video uses and why doing more on mobile is so important
Live streaming done right is a must – repurposing bonanza!
9 things you most people leave out of YouTube costing them traffic

39. Your Next Steps!

40. How To Make Great Video On All 3 of Popular Mobile Devices
01 – Recording Clips
02 – Voice Overs
03 – Trimming Splitting
04 – Ken Burns Effect
05 – Transitions
06 – Underscoring Music
07 – Text Overlays
08 – Cutaway PIP Split Screen
09 - Rendering and Uploading to YouTube

41. Other Needed Resources 400 Legal Music downloads Where to get the latest hardware options, ie: tripod stands, mounts, lapel mics, & lighting options

42. Video Utilization For Business Tutorials on:
Video upload, download and online playback options
Basic YouTube Optimization Best Practices
Facebook video upload - how to download the video file
WordPress playback - plugins to playback mp4 from WordPress
Camtasia & Techsmith Fuse app
YouTube Director App
Explain Everything App

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Option #3 - Option #1 plus a one on one “tune up your channel” consultation with Mike for one time payment of...
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48. I Always Reward the Fast Action Takers!

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51. Are You an Action Taker?