1. The Travel and Tourism Industry
Standard 1: Objective 1

2. What is Hospitality?
Hospitality Industry: Businesses associated with food/service management or lodging.
Includes:
Hotels, motels, inns
Bed and Breakfasts
Casinos
Restaurants
Catering

3. Who is in the Tourism Industry?
Businesses associated with travel and transportation.

4. Definitions
Service: an intangible task that is performed for a customer in exchange for money (Example: A bell man taking luggage to a room)
Perishability: the idea that a product can cease to exist or become unusable in a limited time period. (Example: the loss of a sale from a hotel room or an airline seat can’t ever be recovered)

5. Definitions
Intangibility: Things that cannot be touched. (Example: Memories or experiences)
Changeability: Something that is subject to adjustment or change (Example: Perception can change based on experiences)

6. Products Products can be goods or services.
GOODS: Physical products, such as a meal
SERVICES: Entertainment with your meal

7. History of Hospitality
Hospitality comes from the Latin word “hospes”, which means “guest, visitor, or one who provides lodging for a guest or visitor.”
1700’s: The concept of a formal restaurant began in Europe with French chefs settling throughout the area.
1800’s: Fine eating-and-drinking establishments were throughout the world. Hotels were just beginning. Cesar Ritz and Conrad Hilton started luxury accommodations.

8. History of Hospitality
The Pineapple Symbol: Early explorers brought pineapples back from their travels. Upon their return, they would display a sign with a pineapple on it to let friends know they were back and welcoming guests. The pineapple sign is now the international symbol of hospitality.

9. History of Tourism
The word “travel” comes from the French word “travail”, which means “work”. Anciently, travelers were migrating in search of shelter and food.
Greek and Roman Empires saw more travel. Locals would serve as guides to political and wealthy travelers. Many people traveled for religious purposes, such as a pilgrimage to the Holy Land.

10. History of Tourism
Renaissance : Ocean Exploration took place, funded by royal courts.
“Grand Tour”: a 2-to-5 year travel experience for the sons of the wealthy to study language, culture, and history to complete their education.

11. History of Tourism
1800’s: Rail service was available to tourists to travel across countries and continents.
1900’s: Cars were mass produced and highways were constructed, enabling more people to go more places.

12. Tourism Today Travel is available: Airplane Ship Car Train
How do you travel?

13. Trends in Hospitality & Tourism
Safety
Food service regulations, security, passport and identification cards, keyless locks
Diversity
Women and minorities
Ecology
Ecotourism is a branch of tourism encompassing adventure tourism and sustainable development of regions for future generations.

14. Trends in Hospitality & Tourism (cont)
Markets
Market Segments are groups of consumers categorized by specific characteristics to create a target market.
Spas, Gaming, Time Shares
Convenience
Take out, 24-hour service, casual atmosphere, express check-in and check-out, internet

15. Technology and Tourism Websites
Hotels, restaurants, facilities, vendors, and destinations host web sites to entice customers
Book reservations over the internet
Businesses offer discounts to those who use the internet to book travel or make reservation, as it save the company time and money, because of less staff.

16. Technology and Tourism Internet
Internet Access
Available at airports, hotels, and restaurants.
Some airlines also provide internet access.

17. Technology and Tourism Information Management
Businesses gather information about customers through reservations and other means. They can use this information to predict future sales, plan menus, plan promotions, and develop better guest communications.