1. Career Stories Playbook 2016
genKP, Kaiser Permanente 2014 – Confidential Internal Use Only

2. Career Stories Overview
Career Stories (CS) is a way for Kaiser Permanente employees and GenKP members to get the know leaders in the organization and how they navigated their career path. In an intimate setting, our selected leader will sit down with a CS Lead for an interactive live interview streamed out to members nationally. All members are encouraged to live tweet questions and their thoughts on what they learned from the networking event!
Raised on positivity and constant feedback by Baby Boomer parents.
Experienced the 2008 recession, which dampened immediate job prospects.
Daily computer and Internet use since the mid 1990’s.
@Gen_KP
#GenKPcs
11-13
14-33
34-49
50-68
69-89

3. CS Logictics 3

4. Identify National, Regional & Local Key Players
Step 1. Form a Committee
Identify National, Regional & Local Key Players

5. Step 2. Select a Date Meet with your local leadership team
Select a date 1- 2 months in advance

6. Identify Location & Book Room 1-2 Months in Advance
3. Select a Location
Identify Location & Book Room 1-2 Months in Advance

7. What type of program do you want to host?
Step 4: Programming
What type of program do you want to host?
Formal or Informal mixer?
Intimate Interview with a Leader?
Panel Discussion with Several Leaders?
Interactive for the region?
Live stream nationally? (Periscope? YouTube?)

8. Announce to the KP World
Broadcast
1. Publish in the newsletter
2. Send a lotus note invite
3. Send out an Eventbrite
4. Announce on social media
Announce to the KP World

9. Event Prep 9

10. Contact the Interviewee
Introduction + Initial Example
Hi Prospective Interviewee,
In collaboration with all of our business resource groups (BRGs), genKP would like to see if we can host a Career Story event with you in _____ or early ____. A genKP Career Story event is a way for KP employees and genKP members to get to know the leaders of our organization, and how they navigated their careers path. You have a diverse background of being a ____________________. Our members would love to hear more of your story and any tips you can share with us as we grow and develop in our careers.
Please let me know if you can be available for an interactive live interview with member of genKP and employees of Kaiser Permanente in _______. The event can be coordinated on a day that you are available, at the lunch hour or after work for no more than minutes; typically 15 minutes to share your story, 15 minutes of Q&A from our members, and 10 minutes of networking.
Please let me know if you are interested in meeting with us. Thank you!
Contact the Interviewee

11. Schedule a Phone Prep Call Discuss their Pathway @ KP
Interview Prep
Schedule a Phone Prep Call
Decide on Questions
Discuss their KP
about:
Once the leader responds to the initial request, schedule a 10 minute phone call to discuss the logistics of the event.
Attach the event details and a list of the sample questions.
about:
This is your chance to learn more about the interviewee and share about what genKP is all about.
Review the questions and pick which ones may be good to ask.
about:
Learn about your interviewee career path through KP.
Take notes and mark what you find interesting and probe for more info.
about:
By hearing their story first you can remember what stood out and remind them if they don’t bring it up at the event.

12. Prepping the Interviewee
Prep Meeting Request
Example
Hi Prospective Interviewee,
We are extremely excited to meet you and hear your story. Please let us know if you can be available for a 10 – 15 minute phone call to discuss and answer any questions you may have about the event. Attach below are the event details and a sample of questions that we may ask.
We look forward to speaking with you!
Prepping the Interviewee

13. Tips on Interviewing Write your introduction for the interviewee
Make the introduction short and sweet. Try to include an interesting fact about your interviewee
Arrive early
Start with the most interesting question
Treat it as a conversation
Be playful, smile
Use callbacks
To help engage the audience, use “callbacks” by bringing up something that has been said during the interview. Listen to anything that happens spontaneously in the space that causes a laugh and seek clever ways to reference it again. Callbacks make it fun for the audience.
Allow for silences, don’t interrupt
Use open-ended questions
Wrap up the interview nicely
Let the audience know the program is coming to an end by saying “We’re almost out of time. There are a few key things to wrap up.” Then, summarize the discussion and offer opportunities for discussion beyond the session.

14. Interiew Q&A Pool of Questions:
What did you want to be when you grew up, as a child?
What was your first position at KP? What were your successive moves after that? Why? How?
Did you go to college? Where?
What is something about you and/or your career path that not many people know?
Describe one of your best/worst experiences here.
What is a typical day like for someone in your position?
What is the biggest challenge you have personally faced in this organization?
If you could go back in time and give yourself a piece of advice that would influence your role at KP, what would that be?
We all have a bucket list, what’s something on yours?
If you could pick any role at KP- regardless of education/licensure, what would you be?
If every millennial who worked at KP gave you their undivided attention for 5 minutes. What would you tell them?
What drives you?
What have you learned about yourself over the years?
What skills did you need to obtain to get where you are? What skills set do you wish you had prior starting your career?
How do you spend your free time?
Where do you see opportunities at KP in the next few years?  How about opportunities in the industry?
How is technology impacting your role/service area?
Could you describe your average workday and your key job responsibilities?
What resources help you keep up with this industry?
In what ways has this position affected your life outside of work?
What is the best advice you received that you would like to pass on to others?
Who is your biggest idol?
Interiew
Q&A

15. Quick Q&A Fun Quick Questions: Coffee or Tea? Favorite Holiday?
Favorite Song?
Favorite Book?
Best Vacation Spot?
Shaken or Stirred?
Morning Bird or Night Owl?
Walk or Drive?
Proudest Moment?
Quick
Q&A

16. CS Example Event 16

17. SCAL Summer Soiree, Fall 2015
Program Set Up
Event
Career Stories SCAL Launch
Location
Outdoor patio of Westin Bonaventure Hotel
Setup Time
5:30 PM PST
Team Arrival Time
6:00 PM PST
CS Leader Arrival Time
6:45 PM PST
Program Time
7:00 PM – 7:30 PM PST
Set-Up
Two Chairs for interview “One-On-One” Style & small table in between
Logistics
Sound-Microphone/Speakers
Lighting
Twitter
Periscope
Photography
Decorations
Questions on iPad
Water on Table
CAREER STORIES LEADER
Eugene R. Cho
Chief Operating Officer Kaiser Foundation Health Plan/Hospitals Kaiser Permanente West Los Angeles Medical Center Office: (internal tie line: ) Mobile:

18. Program Overview Event GenKP 2015 SCAL Summer Soiree
Career Stories SCAL Launch – Interview with Eugene Cho, WLA COO
Location
Bonaventure Brewing Company
404 S Figueroa St., Los Angeles, CA 90071
Directions
When in the hotel, take the escalator to the 4th floor and make a right.
Walk out to outdoor patio of Westin Bonaventure Hotel
(Hotel elevators do not go to the 4th floor)
Parking
$7 validated hotel parking. Park in the Bonaventure Hotel valet parking
Entrance is located on Flower St between 4th and 5th St.
Time
6:00 PM – 9:00 PM
Interview at 7:00 PM – 7:30 PM
10 – 15 minute interview
10 – 15 minute Q & A
Food & Beverages
Finger food appetizers and non-alcoholic beverages will be provided.
Alcoholic beverages will be available at a cash bar for purchase.
Projected No. Attendees
100 GenKP members & KP Interns

19. Event Point of Contacts
Region-Location
Contact
Role & Responsibilities
SCAL & NCAL
Ebony Lewis
Kayla Dube
GenKP CS Organizer: organize CS Forum, Contact requested CS Leader, Pre-Interview, & Interview CS Leader at Forum
SCAL – WLA
Christen Hebrard & Jamilia Veasely
Staffer(s): greet & make sure all is needed for CS Leader from the time they step out their car
SCAL – LAMC
David Nairne
Video: record interview to be posted on GenKP YouTube/Website
Jamilia Veasely
Social Media: manage GenKP Live Tweets, Tweet, and pose questions that tweeters may ask Mr. Cho
SCAL – PASADENA
Oscar Balanos
Social Media: manage GenKP Periscope for live national viewing
SCAL- PASADENA
Jodie Ha
Event Planner of Summer Soiree
Jason Hermosa
Photography: take pictures and share photos for GenKP website
NCAL
Anthony Lew
Marketing: communication of Event Sent to GenKP Enterprise by 8/12

20. CS Contacts Kayla Dube, National Career Stories Co-Lead
Lunarosa Peralta, National Career Stories Co-Lead
Ebony Lewis, National Professional Development Coach