3. guide to SELLING YOUR HOME Thank you for allowing me the opportunity to discuss the sale of your home. I understand it is one of the most important transactions of your life and must be treated as such. I am different from most real estate professionals. I have built my business on results, and am confident I can deliver for you. 550 Latona Road Building C Suite 301 Rochester NY 14626 We have the experience and know-how to put a sold sign on your property. We know you're thinking about selling your home, and we want to be the real estate professional to help you. We commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood. From listing to closing, we are committed to navigating the entire sale process for you, using our expertise to sell your home smoothly, for top price. We will actively target the types of buyers most likely to want your home. We will advise you about the home repairs and improvements that will maximize your asking price. We will advertise your home 24 hours a day, 7 days a week.

4. guide to SELLING YOUR HOME Anthony Butera Call or Text … 585-303-7450 Email … ButeraAnthony@gmail.com Follow Anthony On… 550 Latona Road. Building C Suite 301 Rochester NY 14626 As a life long resident of the Rochester area, Anthony can honestly say that he loves what he does and where he lives. His unique ability to build meaningful relationships and to truly understand his clients' goals enabled him to achieve the Greater Rochester Area Realtors Rookie of the Year Award his first year in real estate. Anthony has been a consistent Sales Master Gold Winner (6 million volume+) since he began his career and he will tell you it is for one simple reason, "I truly love interacting with my clients. I am fortunate to know so many tremendous human beings that have given me the privilege of their trust and confidence.“ Anthony is deeply committed to his profession and serves on the board of the Young Realtors Network. His dedication to his community is also evident as he is a co-founder of the Italian American Coalition for Kids. Anthony enjoys spending time with his wife Amy and their family and friends.

5. guide to SELLING YOUR HOME 550 Latona Road, Building C, Suite 301 Rochester NY 14626 What Sets Me Apart… Your needs always come first. I will provide the service we agree to and communicate in the ways that work for you, whether once a week, once a day, by phone, email or text message. You’ll always be kept in the loop. From listing to closing you’ll know the status or our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. Communication The complexities of your real estate transaction will be well handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear. Experience and Expertise Your home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Most agents just list homes, we market homes to SELL FAST! Marketing Your home will be priced right, adjusted as needed and sold quickly! With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips. Pricing Homes sell because of correct pricing and great presentation. From curb appeal, to smell, lighting and layout… I know what it takes to make the terrific first impression that will get your home sold. Staging I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your rights to end our relationship if you’re disappointed. Satisfaction

6. guide to SELLING YOUR HOME 550 Latona Road Building C Suite 301 Rochester NY 14626 Why Keller Williams Realty… Technology Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Teamwork Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Reliability I’m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast. Track Record Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 120,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Knowledge

7. guide to SELLING YOUR HOME 550 Latona Rd Building C Suite 301 Rochester NY 14626 Extended Marketing Reach… Taking Open Houses Beyond the Basics Holding an open house is serious business. Below is a chart that shows you exactly how we can maximize open houses to sell your property.

8. guide to SELLING YOUR HOME 550 Latona Rd. Building C Suite 301 Rochester NY 14626 Keller Williams® Realty, Inc. is an international real estate franchise company with over 115,000 real estate agents, operating in more than 700 market centers (offices) across the globe. Keller Williams Realty is currently the largest residential real estate company in North America. In 2010, Keller Williams Realty CEO Mark Willis announced the expansion of Keller Williams Realty beyond North America. Founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and lives worth living® for its associates, Keller Williams Realty has been among the fastest growing real estate franchises in North America. In 1991, the company began franchising, and in 1998, opened its first international franchise in Canada. In 2014, Keller Williams became the world's largest real estate franchise by agent count. KW has also been ranked as the No. 1 real estate franchise on the Franchise 500 list by Entrepreneur magazine. Keller Williams Realty History…

9. guide to BUYING YOUR HOME Keller Williams Realty Recent Accomplishments… 2012-2016… 5 Years In A Row… Rochester’s Top 100 Fastest Growing Companies 2014 ~ Training Magazine … #1 in the world and #1 in real estate on Training Top 125 2012 & 2013 ~ Workplace Dynamics… One of America's Top 10 Workplaces 2013 ~ REAL Trends, Inc. … Represented 22% of the top 500 brokerages ranked by closed transactions and 23 percent of the top 500 brokerages ranked by closed volume in the annual REAL Trends 500, 2013 2013 ~ REAL Trends, Inc./Wall Street Journal… Represented 11 percent of the top 1,000 agents and teams in the U.S. in annual 'The Thousand‘ report, including 25 percent of top teams ranked by transaction sides 2012 ~ Entrepreneur Magazine… Ranked #1 real estate franchise on Franchise 500 list 2012 ~ Inc. Magazine… One of the Top 5000 Fastest Growing Private Companies in America 2012 ~ Franchise Times… Top Quartile of Franchise Operations in the U.S. 2012 ~ Inman News… Co-Founder and Chairman of the Board Gary Keller named one of the 100 Most Influential Leaders in Real Estate 2011 ~ Inman News… eEdge named the Most Innovative Web Service in the real estate industry 2009 ~ Swanepoel Trends Report… Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter 2009 ~ American Business Awards… Sales Training and Coaching Program of the Year

10. 500 Latona Road Building C Suite 301 Rochester NY 14626

11. guide to SELLING YOUR HOME 550 Latona Raod, Building C Suite 301 Rochester NY 14626 What Our Clients Are Saying… “ I was referred to Anthony by a mutual friend who had purchased a home through Mr. Butera last year. After our first meeting I was set up on a search and I’m receiving emails daily with new houses. So far it's been a great experience he is very knowledgeable about the markets and is helping me through the whole process with ease. I will be referring him to all my friends and family.” “Anthony listed my property, it was an investment property that needed a lot of work done. Anthony had investors lined up and sold it within 48 hours. I am very pleased with Mr. Butera's professionalism and his network! He gave me the same treatment and attention he would a 100k+ client and I will definitely be referring him!” “Anthony was referred to us from a friend and we were so lucky to have him on our side during the home buying process. I had met with several realtors prior and Anthony was by far the most professional and most attentive. He answered every one of our questions at a moment's notice no matter the time of day and was able to get us a fantastic deal on a home that we absolutely love. We used Anthony to purchase our first home so we had several questions at every step of the way. Anthony was there to answer every single one and made us feel comfortable at every point in the process. I would recommend Anthony to anyone looking to buy or sell their home not only for how good he is at his job but for how wonderful of a person he is!” “Anthony did an amazing job selling my house. He went above and beyond to get me the best value for my house and held my hand through the process. He is very knowledgeable when it comes to home values and marketing strategy. I would recommend him and definitely use him again whether i am buying or selling. Thank you again!”

12. guide to SELLING YOUR HOME 550 Latona Road, Building C Suite 301 Rochester NY 14626 Our Marketing Plan… Our marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer. We will: Price your home strategically to be competitive with the current market and current price trends. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. Place For Sale signage, that will be viewed by drive-by prospects. Optimize your home's Internet presence by posting it on local MLS systems and adding multiple photographs and creative descriptions. We will also feed your listing to more than 200 Internet sites on the Web to maximize your homes exposure. Feature your home on Realtor.com – the most used search engine for real estate. Create flyers for your property… Showcasing additional information and photos of your home and neighborhood will attract extra attention. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood. Include your home in our company’s “virtual caravan” tour to allow other agents to see your home first hand. Create an Open House schedule to promote your home to prospective buyers. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.

13. guide to SELLING YOUR HOME Preparing Your Home For Sale Did you know well-placed furniture can open up a room and make rooms seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery? Did you know the scent of your home can leave a lasting effect on a potential buyer? Baking bread, cookies or pie leaves an inviting fragrance. It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home's appeal: Exterior Keep the grass freshly cut Remove all yard clutter Apply fresh paint to wooden fences Paint the front door Weed and apply fresh mulch to garden beds Clean windows inside and out Wash or paint homes exterior Tighten and clean all door handles Ensure gutters and downspouts are firmly attached Interior Remove excessive wall hangings, furniture and knick knacks (consider a temporary self-storage unit) Clean or paint walls and ceilings Shampoo carpets Clean and organize cabinets and closets Repair all plumbing leaks, including faucets and drain traps Clean all light fixtures For showings Turn on all the lights Open drapes in the daytime Keep pets secured outdoors Play quiet background music Light the fireplace if seasonally appropriate Infuse home with a comforting scent like apple spice or vanilla Vacate the property while it is being shown 550 Latona Road, Building C Suite 301 Rochester NY 14626

14. guide to SELLING YOUR HOME Closing 101 The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home. Here are a few things to bring to the closing: House keys Garage door opener(s) A picture ID What can you expect? The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any monies due to you. What are your costs? Sellers commonly pay the following at closing: Mortgage balance and prepayment penalties, if applicable Other claims against your property, such as unpaid property taxes Unpaid special assessments on your property Document stamps (or taxes) on the deed Real estate commission Legal fee or title insurance premium After the closing, make sure you keep the following for tax purposes: Copies of all closing documents All home improvement receipts on the home you sold 550 Latona Road, Building C Suite 301 Rochester NY 14626

15. guide to SELLING YOUR HOME Pricing a Home Competitively The right price is important. A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value. Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that start high end up selling below market value. 550 Latona Road, Building C Suite 301 Rochester NY 14626

16. guide to SELLING YOUR HOME The Power of Pricing To get your home sold for the most money in the least time, we have to price it “in the market.” 550 Latona Road, Building C Suite 301 Rochester NY 14626

17. guide to SELLING YOUR HOME Attracting Buyers If You Want to Compete, Be Competitive. The buying market has a short attention span. Pricing your home right the first time is key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to newer listings. 550 Latona Road, Building C Suite 301 Rochester NY 14626

18. guide to SELLING YOUR HOME Pricing correctly helps you strike a deal when there is more competition for your home. 550 Latona Road, Building C Suite 301 Rochester NY 14626

19. guide to SELLING YOUR HOME Properly priced, you will have the possibility of many more buyers competing for your property. PRICING VS. POTENTIAL BUYERS 550 Latona Road, Building C Suite 301 Rochester NY 14626

20. guide to SELLING YOUR HOME 550 Latona Road, Building C Suite 301 Rochester NY 14626

21. guide to SELLING YOUR HOME

22. guide to SELLING YOUR HOME Keller Williams Realty Greater Rochester syndicates ALL it’s property listings to Zillow… Your Home will show as FOR SALE One of the leading real estate site that buyers use… Other local real estate companies DO NOT syndicate their listings, they show as OFF MARKET… even though they are actively listed FOR SALE HOW DO YOU WANT BUYERS TO VIEW YOUR HOME FOR SALE?

23. guide to SELLING YOUR HOME We can make your home the first one buyers see Top position gets your home seen before all others Keller Williams Realty Greater Rochester is one of the very few real estate company’s in Rochester that has taken advantage of having ALL it’s property listings as a Showcase Homes on Realtor.com. What is a Showcase Home and Why DOES it Matter? Up to 36 photos of your home will appear on the listing page of your property Descriptive paragraph to capture buyer attention Brightly colored headlines and call outs make the listing more noticeable This positions your home with greater visibility to buyers Agent contact information is on the listing for your home so the agent is positioned to answer inquiries from buyers personally and quickly

24. guide to SELLING YOUR HOME When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. Extended Marketing Reach 550 Latona Road, Building C Suite 301 Rochester NY 14626

25. guide to SELLING YOUR HOME Your home will be readily accessible and seen on our mobile app as well as over 100,000 mobile apps within KW. When you are ready to look for a home it is an easy solution to your mobile search needs. With our Keller Williams Real Estate Mobile Search app… Draw a perimeter to see nearby homes for sale Find open houses Discover properties (even see what your neighbor’s house sold for) See local points of interest Save your favorites Communicate directly with us

26. guide to SELLING YOUR HOME WHERE BUYERS FIND HOMES Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2014 43% of buyers found the home they purchased on the internet Internet43% Real estate agent33 Yard sign/open house sign9 Friend, relative or neighbor6 Home builder or their agent5 Directly from seller/knew the sellers3 Print newspaper advertisement1 Home book or magazine* Other* 550 Latona Road, Building C Suite 301 Rochester NY 14626 Consumer Trends Of buyers look for properties online as a first step in the home buying process up from 36% in 2010 Of buyers in 2014 purchased their home with assistance from a real estate agent, up from 83% in 2010 In 2001, nearly half, or 48% of buyers, found the home they purchased through a real estate agent; today, that number is 33% 43% 88% 33%

27. guide to SELLING YOUR HOME 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is FOUR TIMES as powerful as signs 2014: 27% of mobile searchers found their home on a mobile app 93% of home buyers use the internet or mobile apps to search for a home More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 93 % Internet 43% Signs 9% 2002 2004 2006 2008 2010 2012 2014 Home buyers & sellers 550 Latona Road, Building C Suite 301 Rochester NY 14626

28. guide to SELLING YOUR HOME 93 % NOTES… 550 Latona Road, Building C Suite 301 Rochester NY 14626

29. 550 Latona Road, Building C Suite 301 Rochester NY 14626