1. Pacific Island Cuisine Carmen Terrazas David Whiteman Kristina Vega Michael Gutierrez Amanda Kaestner

2. Mission Statement Pacific Island Cuisine will deliver a distinctive dining experience and offer the finest Asian cuisine prepared with expertise and care, making our guests our priority. Our entrees will feature and offer the freshest and finest ingredients available. Pacific Island Cuisine is committed to make the dining experience unique and at moderate, affordable prices to help encourage loyal clientele and a constant dining guest return rate. Pacific Island Cuisine will deliver a distinctive dining experience and offer the finest Asian cuisine prepared with expertise and care, making our guests our priority. Our entrees will feature and offer the freshest and finest ingredients available. Pacific Island Cuisine is committed to make the dining experience unique and at moderate, affordable prices to help encourage loyal clientele and a constant dining guest return rate.

3. Our Foundation We have been an existing business since March 1, 2005 We have been an existing business since March 1, 2005 We’re located in the heart of Phoenix on the surrounding street of the local mall We’re located in the heart of Phoenix on the surrounding street of the local mall We believe that our collaboration combined with our experiences and talents would be able to help jump start our dreams of one day creating a well-known nationwide restaurant that everybody can enjoy. We believe that our collaboration combined with our experiences and talents would be able to help jump start our dreams of one day creating a well-known nationwide restaurant that everybody can enjoy.

4. Get to Know Our Staff 3 Sushi Chefs 3 Sushi Chefs 10-12 Servers 10-12 Servers 3-5 Hosts 3-5 Hosts 5 Supervisors 5 Supervisors

5. Our Facilities Colorful Colorful Clean Clean Elegant Elegant Culturally Themed Culturally Themed Serene Mood Serene Mood Relaxed Lighting Relaxed Lighting –Leather seats & bar stools –Granite bar counters –Exposed kitchen window –Back party room –Spaced sushi bar –Flat Screen TV’s –Upgraded computer systems

6. Target Market All ages welcome! The atmosphere we offer hopes to bring in up-beat people eager to open themselves up to a new cultural food experience, as well as frequent sushi lovers. All ages welcome! The atmosphere we offer hopes to bring in up-beat people eager to open themselves up to a new cultural food experience, as well as frequent sushi lovers.

7. Store Hours Monday-Thursday- 11:30 am to 10:00 pm Monday-Thursday- 11:30 am to 10:00 pm Friday- 11:30 to 11:00 Friday- 11:30 to 11:00 Saturday- 12:00 pm to 11:00 Saturday- 12:00 pm to 11:00 Sunday- 12:00 pm to 9:00 Sunday- 12:00 pm to 9:00 closing times vary on party reservations and or holiday hours closing times vary on party reservations and or holiday hours

8. Marketing and Sales Strategies As an innovative staff we hope to further expand our business across the country to gain needed exposure for a successful restaurant chain in selective cities such as N.Y./C.A. As an innovative staff we hope to further expand our business across the country to gain needed exposure for a successful restaurant chain in selective cities such as N.Y./C.A.

9. Making Our Name Our communication strategies would include mail out coupons, radio advertising, door to door flyers, entrees in local magazines, and more. Our communication strategies would include mail out coupons, radio advertising, door to door flyers, entrees in local magazines, and more. Sales strategies include word of mouth, trained staff to expertise customer service, as well as clean and speedy service. Sales strategies include word of mouth, trained staff to expertise customer service, as well as clean and speedy service.

10. “May I Take Your Order?” The Goods- a variety of sushi, vast dishes (Asian culture) noodles, rolls, meats, soups and salads.. Etc. The Goods- a variety of sushi, vast dishes (Asian culture) noodles, rolls, meats, soups and salads.. Etc. Raw sushi, cooked sushi, mixed brunch and dinner plates, ASDA approved meats, soup of the day, and juicy salads. Raw sushi, cooked sushi, mixed brunch and dinner plates, ASDA approved meats, soup of the day, and juicy salads.

11. The Sushi Menu Surf clam- $4.55 Surf clam- $4.55 Squid- $5.00 Squid- $5.00 Mackerele- $3.50 Mackerele- $3.50 Shrimp- $3.50 Shrimp- $3.50 Salmon- $4.20 Salmon- $4.20 Smoked salmon- $4.20 Smoked salmon- $4.20 Octopus- $4.55 Octopus- $4.55 Spicy scallop- $3.50 Spicy scallop- $3.50 Eel- $4.25 Eel- $4.25 Cucumber- $3.25 Cucumber- $3.25 California- $4.00 California- $4.00 Spicy salmon- $4.55 Spicy salmon- $4.55 Shrimp Tempura- $4.20 Shrimp Tempura- $4.20 Las Vegas- $3.99 Las Vegas- $3.99 Alaskan- $3.99 Alaskan- $3.99 Baked Salmon- $4.20 Baked Salmon- $4.20 Rainbow Roll- $4.20 Rainbow Roll- $4.20 Soft Shell Crab- $4.50 Soft Shell Crab- $4.50 Caterpillar- $3.20 Caterpillar- $3.20 Sushi (4 piece) Rolls

12. Competitive Analysis Our competition includes brand name businesses and well known restaurants located within the mall. Our competition includes brand name businesses and well known restaurants located within the mall.

13. Pros Patio seating Patio seating hosts, servers, and waiters hosts, servers, and waiters They don’t have sushi They don’t have sushi Entertainment Entertainment Private party reservations Private party reservations We serve alcohol We serve alcohol Stress free environment Stress free environment Clean and elegant Clean and elegant More nutritional More nutritional

14. Cons We’re less well known We’re less well known Larger businesses may offer cheaper prices for their food Larger businesses may offer cheaper prices for their food

15. All In All Pacific Island Cuisine offers a culturally based experience by serving some of the most nutritious, exotic, fresh and traditional entrees rare to the metropolitan area as well as sushi all at exceptional prices to a broad range of customers. Pacific Island Cuisine offers a culturally based experience by serving some of the most nutritious, exotic, fresh and traditional entrees rare to the metropolitan area as well as sushi all at exceptional prices to a broad range of customers.