1. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 CISCO SMART BUSINESS COMMUNICATIONS SYSTEM Overview for Cisco Distributor Partners September 2007

2. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 2 Cisco Smart Business Communications System New affordable, complete system of voice, data, video, and wireless networking products makes any time any where secure access to information possible Enables more effective and efficient ways of communicating with customers and employees Purpose built business communications solution that is easy to deploy and use while allowing for business growth Complemented by award-winning support and easy financing and delivered through local partners For small businesses who are looking to reach, serve and retain customers

3. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 3 Cisco Smart Business Communications System Release 1.1 – New Additions & Updates Voice Mobility Data Video Small Busin ess Release 1.1 Increased Scalability Increased Mobility UC500 32 & 48 User Models UC5000 T1 Voice Trunking (48 User Model) CE520 24 Port PoE Switches Support for Skype (Stonevoice) Localization of Cisco Configuration Assistant Monitoring of Third Party Devices with Cisco Monitor Manager /Director and increased support up to 100 customer networks Additional SIP Trunk Providers pre-populated in CCA Trade in Program for migration Guest Access Portal on WLC526 Nokia Dual Mode Handset What’s New

4. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 4 Cisco Smart Business Communications System Release 1.1 (Shipping Fall 2007) All Cisco IP Phones Cisco WLC526 Cisco CE520-8 Port Cisco UC500 8/16 Users TI/E1 Option for UC500 Cisco AP521 Cisco Configuration Assistant Cisco Monitor Manager / Director Cisco Call Connectors CRM, Personal, Server & Mobility ArcView Express Attendant IPCelerate XML Vertical Apps Cisco CE520 24 Port Models Cisco UC500 32/48 User Models with T1/E1 StoneVoice Skype Gateway WLAN Guest Access Portal

5. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 5 Cisco Unified Communications 500 Series for Small Business  Complete All-in-One IP Communications solution which includes : –Call Processing - Cisco Unified Communications Manager Express –Voice Mail and Automated Attendant - Cisco Unity Express Voice Mail and Auto Attendant –Full portfolio of Cisco Unified IP phones to meet the Small Medium Business needs –Full featured Voice over IP capability using H323 and SIP protocols –System level Configuration and Management solution for day 0, 1 and 2 management –Solution with Switching, VPN, Encryption, Cisco Data Routing, and optional Wireless LAN  A “purpose-built solution” for the small business 5 © 2003, Cisco Systems, Inc. All rights reserved. 8-16 User Desktop Models 32-48 User Models

6. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 6 UC500 SKUs – 8, 16, 32 and 48 User Models SKU DescriptionExpansion UC520-8U-4FXO-K9 8U CME Base, CUE and Phone FL w/4FXO, 1VICOne VIC Slot UC520-8U-2BRI-K9 8U CME Base, CUE and Phone FL w/2BRI, 1VICOne VIC Slot UC520-16U-4FXO-K9 16U CME Base, CUE and Phone FL w/4FXO, 1VICOne VIC Slot UC520-16U-2BRI-K9 16U CME Base, CUE and Phone FL w/2BRI, 1VICOne VIC Slot UC520W-8U-4FXO-K9 8U CME Base, CUE and Phone FL w/4FXO, 1VIC WIFIOne VIC Slot UC520W-8U-2BRI-K9 8U CME Base, CUE and Phone FL w/2BRI, 1VIC WIFIOne VIC Slot UC520W-16U-4FXO-K9 16U CME Base, CUE and Phone FL w/4FXO, 1VIC WIFIOne VIC Slot UC520W-16U-2BRI-K9 16U CME Base, CUE and Phone FL w/2BRI, 1VIC WIFIOne VIC Slot UC520-32U-8FXO-K9 32U CME Base, CUE and Phone FL w/8FXO, 1VICOne VIC Slot UC520-32U-4BRI-K9 32U CME Base, CUE and Phone FL w/4BRI, 1VICOne VIC Slot UC520-48U-12FXO-K9 48U CME Base, CUE and Phone FL w/12FXO - UC520-48U-6BRI-K9 48U CME Base, CUE and Phone FL w/6BRI - UC520-48U-T/E/F-K9 48U CME Base, CUE and Phone FL w/ 4FXO, T1/E1, 1VICOne VIC Slot UC520-48U-T/E/B-K948U CME Base, CUE and Phone FL w/ 2BRI, T1/E1, 1VICOne VIC Slot

7. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 7 Cisco Catalyst Express 520 Series Switches  Provides LAN Switching for Cisco Smart Business Communications System  Two Configurations 8 PoE FE Ports 24 PoE FE Ports  IEEE 802.3af Compliant  Both models ship with default configuration for easy connection to Cisco Unified 500 Series  Configured through Cisco Configuration Assistant  Desktop & Rack Mount Form factors  Cisco quality and purpose-built for small and medium business customers Fixed configuration, Layer 2 managed Ethernet switches

8. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 8 CE520 SKUs SKU Description WS-CE520-8PC-K98 WS-CE520-8PC-K98 10/100 POE, 1 10/100/1000BASE-T LAN Switch$1,395 WS-CE520-24TT-K924 Ports of 10/100 Ethernet Switch WS-CE520-24LC-K94 4 ports of POE and 20 port of 10/100 Partial Power over Ethernet Switch WS-CE520-24PC-K924 WS-CE520-24PC-K924 Ports of PoE Full Power Over Ethernet Switch WS-CE520G-24TC-K924 24 ports of Gigabit Ethernet High-speed connectivity Aggregation Switch

9. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 9 Cisco UC520 + CE520 Configurations 8 User Configuration Integrated PSTN Trunk Options: FXO (4 port), BRI (2 port), or SIP Power over Ethernet Ports: 8 Integrated Analog Stations: FXS (4 port) Voice Module Expansion Slot: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port), T1/E1 Models have optional WLAN SKU 16 User Configuration Integrated PSTN Trunk Options: FXO (4 port), BRI (2 port), or SIP Power over Ethernet Ports: 16 Integrated Analog Stations: FXS (4 port) Voice Module Expansion Slot: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port), T1/E1 Models have optional WLAN SKU UC520-8U-4FXO-K9 or UC520-8U-2BRI-K9 UC520-16U-4FXO-K9 or UC520-16U-2BRI-K9 + WS-CE520-8PC-UC UC520W-8U-4FXO-K9 or UC520W-8U-2BRI-K9 UC520W-16U-4FXO-K9 or UC520W-16U-2BRI-K9 + WS-CE520-8PC-UC With Integrated AP Option

10. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 10 Cisco UC520 + CE520 Configurations cont., 32 User Configuration Integrated PSTN Trunk Options: FXO (8 port), BRI (4 port), or SIP Power over Ethernet Ports: 32 Integrated Analog Stations: FXS (4 port) Voice Module Expansion Options: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port),T1/E1 48 User Configuration Integrated PSTN Trunk Options: T1/E1, FXO (12 port), BRI (6 port), or SIP Power over Ethernet Ports: 56 Integrated Analog Stations: FXS (4 port) Voice Module Expansion Options: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port) UC520-48U-12FXO-K9 or UC520-48U-6BRI-K9 or UC520-48U-T/E/F-K9 or UC520-48U-T/E/B-K9 + WS-CE520-xxxx-K9 (x2) External AP521 & WLC526 are supported for Wi-Fi UC520-32U-8FXO-K9 or UC520-32U-4BRI-K9 + WS-CE520-xxxx-K9 External AP521 & WLC526 are supported for Wi-Fi

11. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 11 Cisco Catalyst Express 520 Switch  Designed as part of the Smart Business Communications System  Easy to configure and manage with Cisco Configuration Assistant  Two CE520 models for SBCS – 8 x 10/100 ports with PoE –24 x 10/100 ports with PoE  1 GE combo port (copper/SFP)  Provides advanced security and Quality of Service WS-CE520-24PC-UCWS-CE520-8PC-UC

12. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 12 Cisco SBCS Mobility Portfolio Individual Product Snapshots Integrated UC500 AP  Highlights: Integrated single AP 802.11b/g Range of Encr/Auth Uses Cisco Configuration Assistant  SKU: AP521 Express  Highlights: 802.11b/g Standalone or with WLC526 Uses Cisco Configuration Assistant  SKU: AIR-AP521G-x-K9 (stand-alone) AIR-LAP521G-x-K9 (with WLC) WLC526 Express  Highlights: 6 AP Controller, 2 per network Radio Resource Management Multi-AP one touch config Uses Cisco Configuration Assistant  SKU: AIR-WLC526-K9

13. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 13 All Cisco Unified IP Phones Are Supported (Some Examples Below) Cisco IP Phone 7931G Basic Business Phone Pixel Display Single Line Four Dynamic “Soft Keys” Cisco IP Phone 7912G has Integrated Ethernet Switch Cisco IP Phone 7906G Executive Business Phone Color Display with Touchscreen Large Pixel Display with Eight Lines Five Dynamic “Soft Keys” High-quality Speaker Phone Integrated Ethernet Switch Cisco IP Phone 797x Ideal Knowledge Worker Phone Large Pixel Display with Two Lines Four Dynamic “Soft Keys” Built-in Headset Port High-quality Speaker Phone Integrated Ethernet Switch Cisco IP Phone 794x Key System Replacement 24 Programmable line/feature buttons 4-way LEDs for call/line state Backlight display 4 Programmable Softkeys Hold, Transfer, Redial Buttons Speakerphone & Mute 10/100 Switch port for PC behind phone. Starting List Price = $325Starting List Price = $175Starting List Price = $265Starting List Price = $640 Cisco’s full Portfolio of Unified IP Phones are supported including Cisco Unified IP Communicator (Softphone) and Wireless Unified IP Phones

14. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 14 Where SBCS Fits in the SMB Portfolio Cisco SMB Portfolio- ISRs with Unified Communications, Catalyst Switches, Wireless LAN, and Security Solutions Up to 48 Voice Users+ 50 Voice Users Branch Office Product Choices & Customization – Wide Range of Product Lines & SW Options Expandability/ Scalability (Wide Range of Network Modules & Interfaces, High Performance) Pre-packaged Solutions for Small Business Simple, Secure, Easy to Use Cisco Smart Business Communications System

15. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 15 System Management Cisco Smart Assist Features, Cisco Configuration Assistant, Cisco Monitor Manager & Director

16. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 16 Complete Systems Management for SBCS Cisco Smart Assist Features Cisco Configuration Assistant Cisco Monitor Manager & Director Auto configuration features reduce set up time Single GUI to easily customize system configurations locally or remotely Provides partners with monitoring and reporting tools Quickly Set Up Easily Customize Create Monitor & Reporting Services Know When to Offer Upgrades Eases System Install and Support

17. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 17 Service and Support

18. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 18 Cisco SMARTnet SMARTnet On-Site On Demand Access to OS Major, Minor, Maintenance Releases 24 Hour Configuration, Diagnostic, and Troubleshooting Next Business / Same Day Advance Replacement Access to Cisco.com Productivity Tools Cisco SMARTnet for SBCS Helping keep your customer’s Cisco network running and keeping them focused on their business Helping You Identify Support Opportunities, Simplified “Whole Offer” Approach and Increase Your Productivity Business Support Needs Operating Software Maintenance Timely Expert Technical Support Replacement Parts Delivered to Customer Site Online Tools and Resources to Improve Productivity

19. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 19 Target Resellers for Smart Business Communication System -– And – Distributor Call to Action

20. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 20 Target Resellers for SBCS  Existing Cisco voice resellers with an SMB focus Express or Advanced Unified Communication Specialization  SMB focused resellers that achieve Select Certification The SMB Specialization now incorporates Smart Business Communications System training components  Resellers of competitive voice offerings SBCS offers resellers a fully integrated solution with a strong value proposition to both resellers and end customers

21. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 21 Select Certification Benefits Partner Profitability  Partner Development Funds (PDF) & PDF-UC  Opportunity Incentive Program (OIP) Partner Support  Channel Account Manager Support  Cisco Certified Partner Brand  Free E-Learning  Extend Cisco Capital Program  Partner Enablement Resources  Marketing Support  Access to sell the Smart Business Communications System

22. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 22 Partner Program Access Simple: Five steps for Select Certification Complete Step by step guide to help partners through the process with web links and resources

23. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 23 Post Select Certification First 90 Day Jump Start Plan  Profitability Programs  Sales Resources  Technical Support  Marketing Tools  Services Offerings Getting the most out of Select Certification

24. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 24 Key Reseller Takeaways SBCS 1.0 – Simple, secure, complete Communication System for small business – Available Today SBCS 1.1 – Scale to 50 Users, Rich Mobility & Application Offerings Ongoing Cisco investment in increased Scalability, Applications and System Management Tools Cisco Smart Business Communications System Delivers Business Value to Partners and End User Customers Partner Central http://www.cisco.com/go/partner-sbcs End customer information http://www.cisco.com/go/sbcs

25. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 25 Call to Action for Cisco Distributors  Recruitment of voice VARs from competitive voice distributors  Conversion of existing SMB competitive voice VAR’s to Cisco Select Certification  “Voice enable” SMB Select Partners - Transition partners to Select Certification  Grow UC business with existing Express and Advanced UC Specialized Partners

26. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 26 What Does Cisco Smart Business Communication System Mean to Distributors?  Grow SMB partner base New solution offering to expand your SMB focused reseller base  Expand revenues with existing SMB focused partners Increase revenues through existing Cisco voice resellers Introduce SMB focused resellers to selling voice Opportunity for distributors to add value in forward supply chain  Partner with market leader in Unified Communications

27. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 27

28. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 28 Appendix

29. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 29 Things to Consider  Each SKU is fixed and is configured with appropriate seat licenses for CME/CUE/IP phones  UC500 is not serviceable in the field  Voice Interface Cards are the only modules supported for field expansion  PVDM configuration is fixed for each SKU  UC500 will be deployed behind an ISR or a DSL modem No WAN module support on UC500  No SRST/CCM support

30. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 30 IPcelerate Applications Availability Limited to English Speaking Countries and IPcelerate Base of Distributors

31. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 31  Small Business Benefits Easy to install software No IT staff required Easy to use applications Icon-driven from the IP Phone Business-impacting applications Aimed at specific business processes for the small business owner Integrates with UC 500 out-of-the-box No customization required Remote web access, anywhere, anytime Easy partner access for administration Proven NIPA technology

32. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPsampson 0807 32 Delivering ‘Smart’ Business Applications for Cisco Smart Business Communications System (UC500)