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BUSINESS G R O W T H THROUGH ADVERTISING I can help you ANALYZE & PLAN your advertising program for optimal effectiveness GEGAUFF ADVERTISING.

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Presentation on theme: "BUSINESS G R O W T H THROUGH ADVERTISING I can help you ANALYZE & PLAN your advertising program for optimal effectiveness GEGAUFF ADVERTISING."— Presentation transcript:

1 BUSINESS G R O W T H THROUGH ADVERTISING 714.447.4222 I can help you ANALYZE & PLAN your advertising program for optimal effectiveness GEGAUFF ADVERTISING CONSULTING SERVICES

2 YOUR MARKET NEEDS TO KNOW: who you are, what you offer, what it can do for them, and why they should buy it from you. This is the job of advertising. 714.447.4222 GEGAUFF ADVERTISING CONSULTING SERVICES

3 Gegauff Advertising Consulting Services works with you to: Find a NEW PERSPECTIVE Help you make your advertising more EFFECTIVE Help your existing agency work more effectively FOR YOU. 714.447.4222 Put NEW LIFE into your advertising program, Use my CRITICAL EYE to help you refine it, Try a NEW APPROACH.

4 Gegauff Advertising Consulting Services OFFERS YOU SEVERAL OPTIONS: 714.447.4222 3. Full advertising services 2. Planning Services only GEGAUFF ADVERTISING CONSULTING SERVICES 1. One-Day (and ½-Day) Consulting Services only We offer an in-depth analysis of your existing program which can help you guide your agency and give you new insights and options. We don’t replace your existing agency or resources. We construct an advertising plan for you, including a media schedule with a budget. We have full graphics capability and we work with strategic partners with proven talent in all areas, giving us access to a full range of providers in the advertising field.

5 EXPERIENCED 20 YEARS IN BUSINESS KNOWLEDGEABLE HIGHLY QUALIFIED AND AAAA’S CERTIFICATED ANALYTICAL HELPS YOU SEE THE FOREST FOR THE TREES PROGRAMMATIC ADVOCATES CONSISTENCY, IDENTITY QUALITY INSISTS ON IT! SMALL QUICK TURNAROUND, LOW OVERHEAD, PERSONAL CARE, DIRECT ACCESS TENACIOUS WEATHERING BOOM TIMES, RECESSIONS AND LOTS OF IN-BETWEEN BA, MA American Association of Advertising Agencies certificated through the USC Graduate School of Business Gegauff Advertising was established in 1984 714.447.4222 QUALIFICATIONS GEGAUFF ADVERTISING CONSULTING SERVICES

6 ANALYSIS Are you tracking your leads? Making the best use of them? Have you chosen the right media and methods? Are you projecting the right message? Can prospects understand your message? Are you hiding the great qualities of your product or service by not explaining or showing it properly? 714.447.4222

7 During any economic time, advertising improves your competitive edge. During down times, you can increase your market share by advertising, while those who cut back on their visibility can lose their share to the companies that do advertise. ANALYSIS 714.447.4222 Ways to GROW: sell more to your existing clients, get more clients, sell new products. Advertising helps you reach your goal. When the smoke clears, you will be way ahead.

8 If you already have an agency or designer or if you produce your marketing tools in-house: ANALYSIS 714.447.4222 You can enhance their effectiveness by contracting with Gegauff Advertising Consulting Services to: evaluate your program restructure it if necessary propose improvements work with your existing resources confirm that you are on the right track GEGAUFF ADVERTISING CONSULTING SERVICES

9 If you are a new to advertising: 714.447.4222 Gegauff Advertising Consulting Services can evaluate your needs, and design a program for you. GEGAUFF ADVERTISING CONSULTING SERVICES ANALYSIS

10 ADVERTISING OPPORTUNITIES Corporate ID packages Display ads in trade journals, magazines, newspapers, and other print media, direct mail Brochures, fliers, catalogs, inserts, cd’s, door hangars Radio, tv, video, internet and email Publicity and public relations, application stories, photos Newsletters and info-letters Telemarketing scripts and telephone on-hold blurbs Sponsorships and associations Trade shows and conventions Product samples and promotions Ad specialties (pads, pencils, pins, goodies) Guest appearances and speeches Education, seminars and product demonstrations 714.447.4222 ANALYSIS GEGAUFF ADVERTISING CONSULTING SERVICES

11 I will look at all of your existing materials, including sales tools and publicity; examine your media schedule; have an in-depth discussion with the advertising manager or executive of your choice; and provide you with a written overview/analysis of the session approximately 10 days later. ANALYSIS One-day and ½-day consultations are available. This is a single consulting session for a set fee. 714.447.4222 GEGAUFF ADVERTISING CONSULTING SERVICES You will need to prepare for this session by: assembling all materials involved, providing a conference area, and scheduling the person(s) who will participate.

12 ON TARGET, going to the RIGHT AUDIENCE, using the options that are BEST FOR YOU. 714.447.4222 ANALYSIS GEGAUFF ADVERTISING CONSULTING SERVICES Review and re-evaluate your program on a regular basis to make sure your ad message is

13 You may need a big agency with lots of people and resources. But many companies benefit from a TRUSTED CONSULTANT to help you hit the ground running, 714.447.4222 with a new idea, a new identity, a second opinion, or a fast-turn requirement… and when you need to rebalance and make a critical decision with some new options in sight. ANALYSIS GEGAUFF ADVERTISING CONSULTING SERVICES

14 I work closely with my clients, and I listen! 714.447.4222 I am here to help and support your needs, and to offer new ideas and new perspectives. I am not distanced from you by a lineup of account reps and hidden graphics people. ANALYSIS GEGAUFF ADVERTISING CONSULTING SERVICES

15 Before you design, before you sign that space contract,........ Are you making the best use of your resources? PLAN! 714.447.4222 PLANNING GEGAUFF ADVERTISING CONSULTING SERVICES

16 Gegauff Advertising Consulting Services can: 714.447.4222 help you plan your program or plan it for you PLANNING GEGAUFF ADVERTISING CONSULTING SERVICES

17 THE NITTY GRITTY – IF YOU NEED OR USE ADVERTISING … 714.447.4222... Planning makes it more manageable and effective. PLANNING GEGAUFF ADVERTISING CONSULTING SERVICES

18 And you’ll know where you are when you get there. Please call me at 714.447.4222 714.447.4222 Analysis and planning will help you make better decisions and utilize resources most effectively... GEGAUFF ADVERTISING CONSULTING SERVICES


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