1. © 2009 IBM Corporation ISV Best Practices: Leveraging developerWorks to drive business results

2. © 2009 IBM Corporation IBM developerWorks is the destination on the web for developers and IT professionals to stay ahead of the latest trends in open standards, develop skills, solve problems, and collaborate with peers Maximizes productivity through targeted technical resources, connects peers, and provides career-building recognition Delivers unparalleled technical how-to content including articles, tutorials, demos, events and more Enable ISVs to leverage developerWorks tools to drive business results ibm.com/developerWorks Key Statistics: 4M Unique Visitors per month Over 30,000 items in technical library Serves 195 countries Available in 8 languages 1 2 DeveloperWorks: IBM's community of IT Professionals

3. © 2009 IBM Corporation 3 developerWorks drives business results for IBM Partners Through developerWorks, IBM Partners are: ● Improving product development ● Reaching the right audiences ● Accelerating time-to-market “I use developerWorks as a platform to interact with a professional audience, improve GoMidjets products, and form valuable connections that jump-started my company.” Tamir Gefen, GoMidjets, Israel

4. © 2009 IBM Corporation 4 Leverages dW to identify customer needs dW forums and idea sharing jump-started formation of GoMidjets dW forums utilized for product feedback during agile development developerWorks drives 30% of business leads User Entrepreneur IBM Partner Uses dW forums for product development and brainstorming Improve your products Case study: GoMidjets used developerWorks to jump-start their company and improve their products provides productivity add-ons for Rational ClearCase

5. © 2009 IBM Corporation 5 Grow your reach dW Article: “Deliver Cloud Network Control To The User” ● 5,960 views and rated 4/5 stars by dW users dW Group: Get Cubed ● Drove collaboration amongst development and product management teams Presented at 2 SBDT Innovation Center Events ● Chicago 10/12, Toronto 10/19 Webcast: Co-hosted a Webcast w/ IBM on 12/16 Case study: Cohesive Flexible Technologies used developerWorks to reach new audiences and improve collaboration “Our developerWorks participation has increased our exposure inside the existing IBM user base, provided us with new leads in new markets, and increased overall usage of VPN- Cubed in the IBM Cloud.” Ryan Koop, USA Listen to how Cohesive Flexible Technologies used dW tools to drive business results in this developerWorks podcastdeveloperWorks podcast

6. © 2009 IBM Corporation 6 Case study: Sunbay utilizes developerWorks to drive collaboration and improve time-to-market ● Leveraged community offerings, IICs and the iPhone application to accelerate deployment of their application to customers. ● Sunbay's use of developerWorks led to a more rapid recognition and delivery of IBM platforms to meet client needs. In addition, Sunbay became Framework Validated with a strong pipeline for 1H11 sales. “Having a central platform for communication and document sharing was a great help while setting up the test environment...” Sinan Ünesen, Switzerland, Sales Manager, Sunbay “When I need info urgently, I am requesting developerWorks to provide it, instead of searching/reaching/investigating number of mails.” Vladimir Tsarkov, Switzerland, CTO, Sunbay Accelerate time-to-market

7. © 2009 IBM Corporation 7 What are your business goals and how can you leverage developerWorks to drive business results? Community Internal Collaboration Lead Generation Product Feedback Product Development Reach new customers Share Technical Solutions Networking Identify the business goal/s you want to achieve ibm.com/developerWorks Support