1. Sport Specific AFL Cover

2. November 09 to October 10 AFL Online Traffic by Week PIs per Week

3. For advertising pages only PIs Per Month AFL Traffic by Month

4. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Eastern Football League 12,566,27913.00% Essendon District Football League 4,106,7904.25% Victorian Amateur Football Association 4,088,9084.23% Northern Football League 3,883,6874.02% VFL 3,639,5573.77% Western Region Football League 3,493,0163.61% AFL Queensland - State League 3,221,8023.33% TAC Cup 2,592,3512.68% Mornington Peninsula Nepean Football League 2,450,3322.54% Sydney AFL 2,266,0342.35% Football Geelong 2,234,2142.31% Yarra Junior Football League 2,025,9572.10% Moorabbin Saints Junior Football League 1,898,5401.96% AFL Brisbane Juniors 1,734,3041.79% Dandenong & District Junior Football League 1,560,3221.61% Southern Football League (Vic) 1,534,3681.59% Community Football WA 1,526,0911.58% Yarra Valley Mountain District Football League 1,522,4171.58%

5. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Riddell District Football League 1,294,6941.34% AFL Canberra 1,160,4361.20% Ballarat Football League 930,1930.96% SANFL 843,1020.87% WAFL 834,5610.86% Goulburn Valley Football League 797,7590.83% Southern Football League (SA) 755,8840.78% AFL Queensland 754,1350.78% North Eastern Metro Junior Football Association 747,7010.77% Alberton Football League 670,0350.69% Murray Football League 656,2370.68% Geelong and District Football League 654,6250.68% Bendigo Junior Football League 604,3870.63% AFL Queensland SmarterWeb 595,5120.62% Ellinbank & District Football League 575,1790.60% Southern Tasmanian Junior Football League 558,4300.58% Frankston and District Junior Football League 552,9020.57% AFL Sydney North and Sydney City Juniors 541,1510.56%

6. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Ovens & Murray Football League 524,9410.54% Picola and District Football Netball League 497,9130.52% Victorian Women's Football League 490,7480.51% Gippsland League 490,0930.51% Bendigo Football League 478,5590.50% Dandenong Ranges Junior Football League 469,5030.49% Mornington Peninsula Junior Football League 466,4950.48% Central Highlands Football League 462,9490.48% AFL Sydney West Juniors 460,1300.48% Hills Football League SA 453,5760.47% Central Murray Football League 438,8790.45% Western Border Football League 427,7220.44% Great Southern Football League SA 426,4920.44% Maryborough Castlemaine District Football League 422,0930.44% Black Diamond AFL 409,7570.42% North Gippsland Football Netball League 402,7220.42% Ovens & King Football League 390,4940.40% Hampden Football Netball League 388,4660.40%

7. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic AFL Sunshine Coast Juniors 388,2420.40% Hume Football League 378,9300.39% Kyabram District Football League 378,5180.39% Sunraysia Football and Netball League 375,5700.39% Tallangatta & District Football League 373,0530.39% AFL Riverina 369,8400.38% AFL NSW ACT 362,5770.38% AFL Victoria - Youth Girls 356,6540.37% Northern Territory Football League 350,2710.36% Heathcote District Football League Inc. 334,6180.35% Tasmanian State League (TSL) 306,6750.32% Warrnambool & District Football Netball League 277,7570.29% Mid Gippsland Football League 272,1560.28% Barossa Light and Gawler Football Association 270,2640.28% Colac & District Football & Netball League 269,6780.28% AFL Gold Coast Juniors 265,3320.27% Newtown Little League 264,7090.27% Football Netball East Gippsland 263,3770.27%

8. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Loddon Valley Football League 262,5990.27% Metro West Junior Football League 259,6230.27% Kowree Naracoorte Tatiara Football League 259,5630.27% Mallee Football League (Vic) 244,1430.25% Horsham District Football League 244,1330.25% East Fremantle DFDC 238,2110.25% AFLQ - Under 18 Development 236,1380.24% AFL NSW SmarterWeb 235,0280.24% Subiaco DFDC 233,6000.24% Wimmera Football League 228,3550.24% Swan Districts DFDC 214,9960.22% AFL Sydney South Juniors 212,7970.22% AFL Greater Sydney Juniors 211,5660.22% Peel DFDC 211,3800.22% AFL Cairns 210,4070.22% Albury Wodonga Junior Football League 206,5800.21% Perth DFDC 196,6550.20% Traralgon & District Junior Football League 195,0100.20%

9. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic South Fremantle DFDC 194,8950.20% South West Football League 193,9610.20% Mid South Eastern Football League 192,1980.20% East Perth DFDC 187,9940.19% Claremont DFDC 169,9270.18% West Perth DFDC 169,7700.18% Northern Tasmanian Junior Football Association 169,1850.18% AFL Central Coast Juniors 164,9410.17% North Central Football League 162,5400.17% Peel Football League 160,3340.17% Lexton Plains Football League 160,0080.17% Golden Rivers Football League 153,7800.16% AFL Darling Downs 147,6390.15% Sydney Women's AFL 141,1610.15% Sale and District Junior Football Association 140,2290.15% Northern Tasmanian Football Association 135,4910.14% Southern Football League (Tas) 134,5140.14% Mininera and District Football League 133,9100.14%

10. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Victorian Metro Superules 131,1560.14% Sapphire Coast AFL 130,6520.14% Shepparton and Districts Junior Football League 128,2350.13% AFL Canberra Junior League 125,9890.13% AFL Mackay 122,5860.13% AFL Newcastle Juniors 119,2640.12% South West Junior Football League (WA) 116,7600.12% Tamworth AFL 112,5370.12% River Murray Football League 111,6580.12% Adelaide Plains Football League 111,5290.12% AFL North Coast 109,9900.11% AFL Townsville 109,4280.11% AFL Wide Bay 108,3540.11% Central Gippsland Junior Football League Inc 104,1120.11% AFL Capricornia 102,2030.11% footyweb nt-aflntsmw 101,6470.11% AFL Cairns Juniors 100,6010.10% South Australian Womens Football League 98,7550.10%

11. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic AFL Illawarra Juniors 98,3150.10% Wangaratta & District Junior Football League 96,8530.10% South West District Football Netball League 95,6960.10% AFL Tasmania 94,2450.10% AFL Victoria Metropolitan Junior Championships 93,4410.10% Summerland AFL 92,1860.10% Upper Great Southern Football League 82,2260.09% Spencer Gulf Football League 81,0170.08% Millewa Football League 79,1440.08% WorkSafe VCFL Country Championships 76,0040.08% Castlemaine and District Junior Football League 75,5600.08% South Coast AFL 74,1580.08% Central District Junior Football League 73,1960.08% Central West AFL 66,6380.07% Great Southern Football League 66,3920.07% Ballarat FL SmarterWeb 65,0120.07% Sunraysia Junior Football League 63,9060.07% Upper Murray Football Netball League 63,8570.07%

12. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Darwin Football Association 60,5300.06% Sturt FC SASFA Zone 60,1080.06% Top End Australian Football Association 59,6820.06% Warragul and District Junior Football League 59,3910.06% Riverland Football League 58,6820.06% Omeo District Football League 56,6640.06% Seymour District Junior Football League 53,8390.06% Goldfields Football League 51,7130.05% Old Scholars Football Association 49,2370.05% AFL Central Australia 48,4020.05% Footyweb not allocated 47,8470.05% Lower South West Football League 44,0660.05% Broken Hill Football League 43,7410.05% Mallee Football League (SA) 42,4640.04% Western Australian Womens Football League 41,6210.04% Bendigo Umpires Association 41,0570.04% Goulburn Campaspe Junior Football League 40,4620.04% AFLQ School Football 40,3430.04%

13. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Northern Riverina Football League 37,0940.04% Mid North Coast Junior AFL 36,6610.04% AFL Northern Rivers Juniors 33,6090.03% North Eastern Football League 33,0230.03% Western Border Junior Football League 32,9570.03% WA Secondary Schools 32,5940.03% WA Country Football League 30,5540.03% Avon Football Association 29,8210.03% Mortlock Football League 28,8190.03% AFL Tasmania Women's Football League 28,2300.03% Southern Districts Junior Football Association 28,1850.03% NSW Recreational Footy 27,5770.03% Rebels Football Club 27,4970.03% Riverland Independent 27,4860.03% vic-auscountryfootballcouncil 26,7300.03% Brighton Beach Junior Football Club 26,2100.03% Ongerup Football Association 24,8890.03% Souths Superules 22,5930.02%

14. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Eastern District Football League 22,0470.02% Esperance District Football Association 21,7860.02% South Australian Country Football Championships 21,5720.02% Western Australian Amateur Football League 21,4980.02% Portland Junior Football Association 21,3390.02% Aboriginal Football 21,0290.02% WA Talent Program 20,6850.02% Queensland Recreational Footy 20,6340.02% Port Pirie Junior Football Association 19,8440.02% Hills Football League WA 19,6440.02% AFL Sydney South West Juniors 19,1560.02% AFL Queensland Womens League 18,5990.02% Sale Umpires Association 18,3700.02% Busselton & Districts Junior Football Association 18,3380.02% Great Northern Football League 17,9810.02% AFL Mount Isa 15,7170.02% South Coast Junior AFL 15,4050.02% AFL Barkly 15,1390.02%

15. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic MCC Herald Sun Competition 15,1010.02% Goulburn Valley Umpires Association 14,4830.01% Central Midlands Coastal Football League 14,2350.01% AFL Northern Territory 13,7790.01% AFL Masters Carnival 13,7280.01% AFL NSW/ACT School Footy 13,4290.01% SA Recreational Footy 13,2640.01% AFL North Coast Juniors 12,7500.01% North Pilbara Football League 12,6600.01% Northern Tasmanian Football League 12,6500.01% Port Lincoln Football League 11,6950.01% Hamilton Junior Football League 11,6850.01% Eastern Eyre Football League 11,2830.01% South Adelaide School Football 10,7560.01% Central Wheatbelt Football League 10,4640.01% Footyweb Support 10,3090.01% Kyneton District Junior Football League 9,4170.01% Kangaroo Island Football League 9,2780.01%

16. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic footyweb nsw-waggadistjfl 9,1700.01% Benalla & District Football League 8,8770.01% Gippsland Football 8,7500.01% footyweb nsw-aflsydcityjun 8,6050.01% Latrobe Valley Umpires Association 8,5130.01% ACT Womens Australian Football League 8,3390.01% Northern Territory Women's Football League 8,1210.01% FootyWeb Training 7,9210.01% South Gippsland Umpires Association 7,7470.01% Newman National Football League 7,5890.01% Yarra Ranges Umpires Association 7,4900.01% East Kimberley Football League 7,2890.01% ACT Recreational Footy 7,1430.01% Ballarat Football Umpires Association 6,7420.01% VCFL Area Managers 6,1560.01% AFL Masters Queensland 5,7330.01% footyweb nsw-nswactrecfooty 5,6140.01% International Cup 5,5320.01%

17. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Gascoyne Football Association 5,3340.01% King Island Football Association 5,1170.01% Stawell 13 and Under Football Association 4,1850.00% Metro South Junior Football League 4,1320.00% North West Junior Football Union 4,0170.00% Norwood School Football 3,9070.00% AFL Victoria Recreational Footy 3,7410.00% Leven Football Association 3,6780.00% Mount Evelyn Auskick Centre 3,4660.00% Australian Football - 150 Years 3,4530.00% WA Recreational Footy 2,9790.00% North Adelaide School Football 2,9320.00% Goldfields Junior Football League 2,8710.00% West Kimberley Football Association 2,8450.00% Augusta-Margaret River Junior Football Association 2,6780.00% North West Football Association 2,5700.00% Central Midlands Coastal Junior Football Council 2,5540.00% SWANS CUP 2,5340.00%

18. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Western District Umpires Association 2,4790.00% Waverley Junior Football Association 2,3800.00% Eastlink Cup 2,3570.00% Wadeye Football League 2,2940.00% North Eastern Football Union Inc 2,1750.00% qld-coorparoojafc 2,1610.00% Far North West Sports League 2,1480.00% Benalla & District Junior Football League 2,1000.00% Beaumaris North AFL Auskick Centre 2,0680.00% North East Umpires Association 2,0420.00% Boots For All 2,0310.00% Mercantile Football League 1,9920.00% Port Adelaide School Football 1,9870.00% AFL Katherine 1,9000.00% Northern Areas Football Association 1,8990.00% footyweb nsw-coreendfl 1,8920.00% AFL Training Test League 1,8020.00% Overnewton Auskick Clinic 1,7900.00%

19. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic West Pilbara Junior Football League 1,7580.00% AFL Gove 1,7380.00% Lara Little League 1,7360.00% Landmark Cup 1,6720.00% Nambour and Hinterland AFC 1,5800.00% Southern Tasmania High School AFL 1,5030.00% Fortescue National Football League 1,4760.00% Central Kimberley Football League 1,4390.00% Regency Park AFL Auskick Centre 1,4070.00% Western Australian Sunday Football League 1,3660.00% footyweb nsw-sthwestjfl 1,3310.00% AFL North West Junior Competitions 1,2530.00% Yorke Peninsula Football League 1,1780.00% Ararat & District Junior Football Association 1,1120.00% NTFUA - Tasmania Umpires Association 1,0670.00% Far West Football League 1,0300.00% Chelsea Auskick Centre 1,0070.00% Masters Australian Football Tasmania 1,0030.00%

20. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Aspendale AFL Auskick Centre 9510.00% Women's National Championships 9060.00% Mt Martha AFL Auskick Centre 8740.00% Tiwi Islands Football League 8660.00% Whyalla Football League 8600.00% SANFL Under 15 Intra State Championships 8380.00% Western Australian Football Association 8280.00% Great Flinders Football League 8200.00% Mt Gravatt AFC 7660.00% Central District School Football 7590.00% Mid Murray Football Association 7310.00% Groote Eylandt Football League 7210.00% Lower South West Junior Football Association 6950.00% Syndal South Auskick 6360.00% Mid West Football League 6090.00% South East Football Umpires Association 5990.00% Hay Park Bunbury Auskick Centre 5790.00% VAFA Coaches Association 5740.00%

21. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic North Midlands Football League 5620.00% AFL NSW/ACT 2008 Regional Championships 5510.00% Sayers Road Auskick 5410.00% Kedron AFC 5300.00% Moorabool Valley Little League 4810.00% Great Northern Junior Football League 4550.00% Western Australian Youth Girls 4250.00% West Adelaide School Football 4180.00% footyweb vic-mafcarnival 4090.00% qld-westernmagpiesafc 4020.00% Boronia AFL Auskick Centre 3960.00% AFL Masters 3680.00% Shoalhaven AFL Auskick Centre 3670.00% Huon Mini League Football Association 3610.00% NT Recreational Footy 3600.00% nsw-aflqldsmw 3500.00% North Hobart AFL Auskick 3390.00% SANFL Under 17 Youth Championships 3360.00%

22. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic North Midlands Football League 5620.00% AFL NSW/ACT 2008 Regional Championships 5510.00% Sayers Road Auskick 5410.00% Kedron AFC 5300.00% Moorabool Valley Little League 4810.00% Great Northern Junior Football League 4550.00% Western Australian Youth Girls 4250.00% West Adelaide School Football 4180.00% footyweb vic-mafcarnival 4090.00% qld-westernmagpiesafc 4020.00% Boronia AFL Auskick Centre 3960.00% AFL Masters 3680.00% Shoalhaven AFL Auskick Centre 3670.00% Huon Mini League Football Association 3610.00% NT Recreational Footy 3600.00% nsw-aflqldsmw 3500.00% North Hobart AFL Auskick 3390.00% SANFL Under 17 Youth Championships 3360.00%

23. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Devonport & District Junior Football Association 2220.00% Rochester Football Club LL 2110.00% Traralgon Umpires Association 2070.00% Panther League and Sunday Mini's Umpires Panel 2060.00% Fountain Gate AFL Auskick Centre 1970.00% Broken Hill Junior Football League 1950.00% Sherwood AFC AFL Auskick Centre 1880.00% Sacred Heart AFL Auskick Centre 1750.00% VCFL Forum 1700.00% Scoresby AFL Auskick Centre 1700.00% Gippsland Umpires Association 1610.00% Roxburgh Park AFL Auskick Centre 1590.00% School Football SA 1570.00% Adelaide Plains Football League Umpires Association 1570.00% South Barwon AFL Auskick Centre 1530.00% Southern River Falcons 1510.00% Greensborough AFL Auskick Centre 1470.00% Maryborough / Castlemaine Umpires Association 1420.00%

24. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Clifton Hill AFL Auskick Centre 1410.00% NTJFA Umpires Association 1410.00% East Gippsland Umpires Association 1390.00% Solomon Islands Australian Rules Football Association 1320.00% Morningside AFC 1310.00% Central Murray Umpires Association 1290.00% Yorke Peninsula Football League Umpires Association 1260.00% Victorian Womens Football Umpires Association 1200.00% Central Murray Football League Umpires 1180.00% Frankston & District Junior Football Umpires Association 1160.00% Mercantile Football Association Umpires Association 1110.00% Viterra MORTLOCK SHIELD 1070.00% Warrnambool Umpires Association 1070.00% Mentone AFL Auskick Centre 1060.00% North East Metro Junior Football Umpires Association 1000.00% Wimmera Umpires Association 990.00% KINLOUGH CUP 970.00% Bayswater North Auskick 970.00%

25. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Springfield Junior AFL Association 970.00% St. Justins AFL Auskick Centre 950.00% qld-cabooltureafc 910.00% North Shore AFL Auskick Centre 890.00% Glen Waverley Rovers AFL Auskick Centre 870.00% AFL Canberra Umpires Association 860.00% Hedland Junior Football Association 760.00% Yarraville Auskick Centre 750.00% Watsonia South AFL Auskick Centre 720.00% qld-alexandrahillsafc 700.00% Myrtleford and District Junior Football League 690.00% Pascoe Vale/St.Francis Junior Football Club 680.00% Avon Football Association Umpires Association 680.00% qld-northraidersafc 670.00% Peel District Umpires Association 670.00% East Brighton AFL Auskick Centre 660.00% Zillmere AFC 620.00% VCFL Umpire Associations 580.00%

26. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Beaumaris AFL Auskick Centre 530.00% North Central Umpires Association 500.00% Cairnlea AFL Auskick Centre 480.00% South Fremantle JFD Umpires Association 480.00% Whyalla Football League Umpires Association 460.00% Sydney AFL Umpires Association 450.00% Southern Umpires Association (Vic) 450.00% South West District Football Umpires Association 450.00% footyweb nsw-cmdjafa 450.00% Saafl Umpires Association 430.00% footyweb vic-vcflbairnsdaledistjfa 430.00% Northern Districts Umpires Association 420.00% Gladesville/Kilsyth AFL Auskick Centre 410.00% South Melbourne Districts AFL Auskick Centre 410.00% Northcote AFL Auskick Centre 410.00% Geelong Football Umpires Association 410.00% South East SA School Football 400.00% AFL Queensland Umpires Association 400.00%

27. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic sa-barossalig&gawljuniors 390.00% Rochester Umpires Association 390.00% Combined Southern Leagues Football Umpires Panel 390.00% Western Region Football Umpires Association 380.00% Sapphire Coast AFL Umpires Association 380.00% AFL Gold Coast Juniors Umpires Association 380.00% Sunraysia Umpires Association 350.00% Colac & District Football Umpires Association 350.00% NAB AFL Auskick - Kicks For Kids Day 340.00% Barossa Light & Gawler District Umpires Association 340.00% AFL Sunshine Coast Juniors Umpires Association 340.00% AFL Cairns Umpires Association 340.00% AFL - Northern Tasmania Umpires Association 330.00% Coburg Auskick 320.00% AFL Bundaberg Wide Bay Umpires Association 320.00% Swan Districts JFD Umpires Association 300.00% Bunbury Junior Football Umpires Association 300.00% AFL L3 Umpires Association 300.00%

28. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Redland AFC 290.00% Northern Territory Football Umpires Association 290.00% EFL 2010 Tipping Competition 290.00% Seaford AFL Auskick Centre 280.00% Perth JFD Umpires Association 270.00% Sturt Sasfa Umpires Association 260.00% Riverina Umpires Association Umpires Association 260.00% Hills Football Umpires Association 260.00% River Murray Football Umpires Association 240.00% Mid South East Football Umpires Association 240.00% Albury - North East Umpires Association 240.00% Subiaco JFD Umpires Association 230.00% NWUA - Tasmania Umpires Association 230.00% Dandenong & District Umpires Association 220.00% AFL Brisbane Juniors Umpires Association 220.00% AFL - Southern Tasmania Umpires Association 210.00% Sanfl Senior Squad Umpires Association 200.00% Metro South Junior Football Umpires Association 200.00%

29. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic East Fremantle JFD Umpires Association 200.00% Central Districts Junior Football Umpires Association 200.00% AFL Tasmania Umpires Association 200.00% AFL Mackay Umpires Association 200.00% Riverland Football Umpires Association 190.00% Kowree Naracoorte Tatiara Football Umpires Association 190.00% AFL Queensland State Umpires Association 190.00% AFL Capricornia Umpires Association 190.00% Port Pirie Football Umpires Association 180.00% Port Lincoln Football Umpires Association 170.00% footyweb vic-bentleighjfc 170.00% Metro West Junior Football Umpires Association 160.00% Katherine District Football Umpires Association 160.00% AFLQ Staff Umpires Association 160.00% Thurgoona AFL Auskick Centre 150.00% Sanfl Academy Umpires Association 150.00% Lower South West Football Umpires Association 150.00% Claremont JFD Peter Stanton Umpires Association 150.00%

30. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Tamworth AFL Umpires Association 140.00% North Adelaide Sasfa Umpires Association 140.00% GSJ Sydney North Umpires Association 140.00% Broadbeach AFC 140.00% Norwood Sasfa Umpires Association 130.00% Moorabbin Saints Junior Football Umpires Association 130.00% Eastern Districts Football Umpires Association 130.00% East Perth JFD Umpires Association 130.00% AFL Juniors Top End Umpires Association 130.00% Sanctuary Lakes AFL Auskick Centre 120.00% South West Football Umpires Association 120.00% Highett AFL Auskick Centre 120.00% GSJ Sydney West Umpires Association 120.00% GSJ Sydney South Umpires Association 120.00% Eastern Football Umpires Association 120.00% Australian Football Umpires Association 120.00% AFL Alice Springs Juniors Umpires Association 120.00% North Pilbara Football Umpires Association 110.00%

31. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic Great Southern Football Umpires Association 110.00% footyweb nsw-schoolfooty 110.00% Waverley Park Hawks AFL Auskick Centre 100.00% Yarra Juniors Football Umpires Association 100.00% Subiaco/West Perth JFD Umpires Association 100.00% Southern Umpires Association - Tasmania 100.00% Mid Murray Football Umpires Association 100.00% GSJ Sydney City Umpires Association 100.00% Community Umpires Group Umpires Association 100.00% Wangaratta Umpires Association 90.00% Victorian Football (Senior Squad) Umpires Association 90.00% AFL Darling Downs Umpires Association 90.00% West Adelaide Sasfa Umpires Association 80.00% South Coast AFL Umpires Association 80.00% Ongerup Football Umpires Association 80.00% Oatlands District Umpires Association 80.00% Northern Riverina FL Umpires Association 80.00% GSJ Newcastle Umpires Association 80.00%

32. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic GSJ Illawarra Umpires Association 80.00% Great Northern Football Umpires Association 80.00% East Kimberley Football Umpires Association 80.00% Djugerai Remote Aboriginal Community 80.00% AFL North Coast Umpires Association 80.00% AFL Central Australia Umpires Association 80.00% AFL Barkly Umpires Association 80.00% qld-jindaleeafc 70.00% sa-northpines 70.00% vic-afl9scharlesmcLaughlin 70.00% Victorian Amateur Football Umpires Association 70.00% Top End Australian Football Umpires Association 70.00% Southern Football Umpires Association 70.00% Riddell District Umpires Association 70.00% Ravensthorpe and Districts Football Umpires Association 70.00% Mortlock Football Umpires Association 70.00% Esperance District Football Umpires Association 70.00% Eagles & Port Adelaide Sasfa Umpires Association 70.00%

33. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic AFL Townsville Umpires Association 70.00% sa-saamateurfl 60.00% Western Suburban Football Umpires Association 60.00% Victorian Football (Development Squad) Umpires Association 60.00% Kent Park AFL Auskick Centre 60.00% Golden Grove Combined Schools Academy Umpires Association 60.00% Glenelg Sasfa Umpires Association 60.00% Essendon District Football Umpires Association 60.00% Elizabeth Sasfa Umpires Association 60.00% CHFUA Umpires Association 60.00% AFL Mt Isa Umpires Association 60.00% Mandurah Senior College Umpires Association 50.00% Chelsea Juniors Umpires Association 50.00% Central Kimberley Football Umpires Association 50.00% Broken Hill FL Umpires Association 50.00% SuperRules WA Umpires Association 40.00% Lower South West Junior Football Umpires Association 40.00% John Forrest SHS Umpires Association 40.00%

34. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic GSJ Sydney South West Umpires Association 40.00% Central Wheatbelt Football Umpires Association 40.00% AFL State League 30.00% TANFLUA Umpires Association 30.00% South Suburban JFA Umpires Association 30.00% Riviera Umpires Association 30.00% Rangeview AFL Auskick Centre 30.00% Panton Hill Football Umpires Association 30.00% Independent School Sports Umpires Association 30.00% Hale School Umpires Association 30.00% Gascoyne Football Umpires Association 30.00% Central West AFL Umpires Association 30.00% AFL Northern Rivers Umpires Association 30.00% Wellington AFL Auskick Centre 20.00% qld-rockhamptonpanthersAFC 20.00% Eastern Lions Auskick 20.00% footyweb vic-colacstats 20.00% WAFC Sample Site 20.00%

35. Association Traffic from Nov 09 to Oct 10 Leader Board AssociationTotal PIs% of Traffic WTFAU Umpires Association 20.00% Woomera & Districts Umpires Association 20.00% Port Augusta Umpires Association 20.00% North Suburban Junior Football Umpires Association 20.00% Mallee Football Umpires Association 20.00% Fortescue National Football Umpires Association 20.00% footyweb 20.00% Central Midlands Coastal Football Umpires Association 20.00% AFL Gove Umpires Association 20.00% Barmera AFL Auskick Centre 10.00% Ormond Blues AFL Auskick 10.00% Summerland AFL Umpires Association 10.00% Northern Areas Football Umpires Association 10.00% North Midlands Football Umpires Association 10.00% North Eastern Football Umpires Association 10.00% Newcastle Central Coast Umpires Association 10.00% Morley SHS Umpires Association 10.00% Kangaroo Island Football Umpires Association 10.00%

36. Commercialisation Agreements Footweb is estimated to save Football Associations nationwide approximately $1mil per annum in software & associated costs. Whilst the entire Footweb system is provided at no cost to the sport, the aim is to offset this cost by advertising sold on your websites. Once the costs are covered, you will also share 50% of advertising revenue. Growth Opportunities To maximise the opportunities for 2011, It is important that any association that isn’t actively using their website is encouraged to do so. The commercial returns will continue to increase as league and club websites become more widely used. Driving traffic through websites as much as possible will help generate additional income. This can be done by using the websites as the primary communication tool. This can include things like putting newsletters online, not printing fixtures and ladders and also using the Communicator product to send emails with links to content on your website. Performance and Opportunities

37. What’s new? Contacts & Locator will be switched off across Footweb on Monday 17 th January. What this means for Clubs is that the next time they login to Footweb, they will be forced to go to the Contacts & Locator page to confirm the details in there are current & accurate or put in at least 1 primary contact for the Club if they haven’t already done so. A significant re-fresh to the free Sportzware Websites went live on Monday 22 nd November. The feedback from Leagues & Clubs has been overwhelmingly positive so if you’re not aware of what the changes that took place were, feel free to have a read of our Product Blog by clicking herehere Do all your Clubs know they can access a free Sportzware Website? Offering your Clubs the opportunity to access a free Sportzware Website which includes Hosting & a Sub-domain can be a great value add from a League to it’s Clubs and also a real cost saver. If you would like to send your Clubs this offer of a free Sportzware Website, read more about it herehere SMS is now available via Communicator for all Leagues and Clubs. Currently SMS Credits can be purchased to communicate with all your Members in you Footweb Database under Communicator>Profile>Create SMS Sender Account Have your Clubs signed up to PayMySport yet? If not, please visit PayMySport webpage and see why a record amount of Clubs across Footweb signed up to use PayMySport for Online Registration payments. Get in early and get your Clubs set-up for Season 2011.PayMySport Many Leagues nationwide are opting to move towards Online Re-Registration for current members only in season 2011. This great use of Technology is designed to create significant efficiences at both League level and also Club level, especially for our volunteers. If you would like to know more about Online Re-Registrations, please contact Tony at Sporting Pulse What’s new at SportingPulse

38. What’s coming up There are some significant enhancements scheduled for Sportzware Online in season 2011 which will make the product even more User Friendly than what it is now. As we come closer to the beginning of the season, we will release a Manual of Changes to the product so you can all keep updated as to the changes. Some of major enhancements already to go live in Sportzware Online include the popular Fixture Grid, Clash Resolution, Re-grading, Customised Ladders etc. If you haven’t familiarized yourself with these new functionalities, login to your Footyweb database and test them out and/or read up further on these in the Sportzware Online Wiki by clicking herehere SportingPulse has officially moved offices in July from Vermont to East Melbourne and our new address is Level 9, 176 Wellington Parade, East Melbourne Help Us, Help You! At SportingPulse we’re always looking for feedback on how we can improve our products and service. In order to understand how we can make Footweb even better, we actively encourage you to contact and tell us what we could do to improve Footweb and make it better for everyone. If you have any good ideas, please email the Football Account Manager at t.costanzo@sportingpulse.comt.costanzo@sportingpulse.com Feedback and Upcoming Developments