1. www.digitalzurich2025.ch SWISSBANKINGADVISORY 29 JUNE 2016, ZURICH

2. www.digitalzurich2025.ch VISION & PERSONAL COMMITMENT Making Switzerland a leading digital innovation hub in Europe, strengthening the Swiss economy to prosper in the new realities

3. www.digitalzurich2025.ch OBJECTIVES OF THE DIGITAL2025 MISSION QUALITATIVE Shape the Swiss legal and regulatory environment to strengthen conditions for start-ups and innovation Boost the size and quality of education around digital innovation Develop the digital ecosystem in Switzerland, incl. digital start-ups. Increase the volume of international investments Promote digital innovation in Switzerland through leading international events Increase digital awareness through communications in national and international media Bundle strengths, to accelerate processes, exploit potential 1 2 3 4 5 6

4. www.digitalzurich2025.ch TARGET ECOSYSTEM AND OPERATING MODEL VISUAL OVERVIEW 3. Foundation 2. Start-up ecosystem 1. Visibility & management Strategy & Innovation Financial Services/Wealth Mgmt. Life Science Food & other Precision Technologies Collab- oration Infra- structure Funding & Membershi p Political Framework Education ETH/EPFLUniSG/UZH Accelerator FinTech Smart & Connected Machines Life ScienceFood & other Venture & Growth Pre-Seed Funding Outreach Support/ Coaching Business Angels/VC Incubators Internatio- nalization Scale & Growth Funding Start-up dayVenture daysElevator pitchesTop 20/Inv. SummitSwiss Fund Digital2025 x – partnering ecosystemDigital2025 – core ecosystem

5. www.digitalzurich2025.ch MEMBERS OF DIGITAL2025 AS OF MARCH 2016

6. www.digitalzurich2025.ch MARKET DEVELOPMENT – OLD REALITY – 2005 PRODUCT CENTRIC BUSINESS MODEL ► Product Centric Business Model ► Many Manual Processes ► Vertical Integration > 90% ► Push Based Sales/Distribution ► Brand Based Competition ► Moderately Regulated Market Environment ► US $ Based Economy ► Western Hemisphere Market Environment Old Reality 2005 Push Source: Ernst & Young Ltd

7. www.digitalzurich2025.ch MARKET DEVELOPMENT – NEW REALITY – 2025 CLIENT CENTRIC BUSINESS MODEL FinTech/Managed Services Client Journey Big Data Ecosystem Mobility Ecosystem Home Ecosystem Pension Ecosystem Health Production Sales & Distribution ► Client Centric Business Model ► Highly Automated/Digitalized/ Roboted Processes ► Vertical Integration < 50% ► Pull Based Sales/Distribution ► Ecosystem Based Competition ► Highly Regulated Market Environment ► Multicurrency Based Economy ► Multipolar Market Environment New Reality 2025 f 110010101 110001011 01110 01010101 0111010 0011000001 100100 Front Office Back Office Life/N-LifeBankingAsset Mgmt My App Contact Center Data Analytics Center Integrated Data Warehouse Source: Ernst & Young Ltd

8. www.digitalzurich2025.ch Push THE GREATEST CHALLENGE TRANSFORMATION FROM THE OLD TO THE NEW REALITY FinTech/Managed Services Client Journey Big Data Ecosystem Mobility Ecosystem Home Ecosystem Pension Ecosystem Health Production Sales & Distribution f 110010101 110001011 01110 01010101 0111010 0011000001 100100 Front Office Back Office Life/N-LifeBankingAsset Mgmt My App Contact Center Data Analytics Center Integrated Data Warehouse Cyber Security 2025 2005 Source: Ernst & Young Ltd

9. www.digitalzurich2025.ch DigitalZurich2025 Limmatquai 2 8001 Zürich eMail: info@dzh2025.ch Web: www.dzh2025.ch Twitter: @dzh2025 Facebook: /dzh2025