1. © 2016 Kaleidoscope Futures & Wayne Visser Purpose Inspired Business Dr. Wayne Visser Professor in Sustainable Business: GIBS Senior Associate: University of Cambridge Director: Kaleidoscope Futures Founder: CSR International @WayneVisser @KaleidoFutures @CSRint

2. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business Quiz 1.What % of current leaders believe business should have a social purpose? A.28% B.48% C.68% D.88% 2.What % of future leaders believe business should have a social purpose? A.10% B.35% C.65% D.90% 3.What % of current leaders believe business already have a clear social purpose? A.26% B.46% C.66% D.86% Source: Cranfield University, 2014 2

3. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business Quiz 4.What % of future leaders believe business already have a clear social purpose? A.19% B.39% C.59% D.79% 5.According to current leaders, what is the biggest barrier to joining social and environmental purpose with profit? A.Financial considerations B.Market system C.Customers D.Government 6.According to future leaders, what is the biggest barrier to joining social and environmental purpose with profit? A.Financial considerations B.Market system C.Management attitude D.Lack of education Source: Cranfield University, 2014 3

4. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business Quiz 7.According to current leaders, what are the returns for a business that focuses on social and environmental as well as economic value? A.Engaged employees B.Increased trust in the business C.Relevance to the next generation D.Increased innovation 8.According to future leaders, what are the returns for a business that focuses on social and environmental as well as economic value? A.Engaged employees B.Business survival C.Relevance to the next generation D.Success in emerging markets 9.According to current leaders, which are the most important indicators of business success today? A.Profitability B.Shareholder value C.Innovative nature D.Societal and environmental impact Source: Cranfield University, 2014 4

5. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business Quiz 10.According to future leaders, which are the most important indicators of business success today? A.Profitability B.Shareholder value C.Innovative nature D.Societal and environmental impact 11.According to current leaders, which should be the most important indicators of business success in the future? A.Profitability B.Shareholder value C.Innovative nature D.Societal and environmental impact 12.According to future leaders, which should be the most important indicators of business success in the future? A.Profitability B.Shareholder value C.Innovative nature D.Societal and environmental impact Source: Cranfield University, 2014 5

6. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business (1) Answers: 1D, 2D, 3D, 4A CURRENT LEADERS FUTURE LEADERS CURRENT LEADERS FUTURE LEADERS Business should have a social purpose Business has a clear social purpose Source: Cranfield University, 2014 6

7. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business (2) Source: Cranfield University, 2014 Answers: 5D, 6C 7

8. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business (3) Source: Cranfield University, 2014 Answers: 7C, 8A 8

9. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business (4) Source: Cranfield University, 2014 Answers: 9A, 10A 9

10. © 2016 Kaleidoscope Futures & Wayne Visser Purpose of Business (5) Source: Cranfield University, 2014 Answers: 11A, 12D 10

11. © 2016 Kaleidoscope Futures & Wayne Visser The Role of Companies in Society Source: Globescan, The Millennium Poll on, 2000 11

12. © 2016 Kaleidoscope Futures & Wayne Visser CSR Around the World 12

13. © 2016 Kaleidoscope Futures & Wayne Visser Cultural Values and Sustainability Dana – “giving” (Buddhism) Tzedakah – “justice, an obligation to do what is right” (Judaism) Ubuntu – “a person becomes human through other people” (Africa) Ukisisa – “cows never die” (Africa) Zakat – “charitable giving, or wealth tax” (Islam) Zhong-Yong – “doctrine of the mean, moderation, avoiding excess” (Confucianism) 13

14. © 2016 Kaleidoscope Futures & Wayne Visser Culture in Europe vs Africa 14 http://geert-hofstede.com/

15. © 2016 Kaleidoscope Futures & Wayne Visser Progress: Stages of CSR The Age of Greed Defensive The Age of Philanthropy Charitable The Age of Marketing Promotional The Age of Management Strategic CSR 1.0 CSR 2.0 Source: W. Visser, The Age of Responsibility, 2011 The Age of Responsibility Transformative 15

16. © 2016 Kaleidoscope Futures & Wayne Visser CSR Maturity in Africa? The Age of Greed The Age of Philanthropy The Age of Marketing The Age of Management The Age of Responsibility Defensive CSR in Charitable CSR in Promotional CSR in Strategic CSR in Transformative CSR in 16 Source: W. Visser, The Age of Responsibility, 2011

17. © 2016 Kaleidoscope Futures & Wayne Visser CSR 2.0 Principles in Africa? CREATIVITY SCALABILITY RESPONSIVENESS GLOCALITY CIRCULARITY CSR 2.0 17 Source: W. Visser, The Age of Responsibility, 2011

18. © 2016 Kaleidoscope Futures & Wayne Visser Good luck! Thank You! www.waynevisser.com www.kaleidoscopefutures.com www.sustainablefrontiers.net Wayne Visser Sustainable Frontiers Kaleidoscope Futures @WayneVisser @KaleidoFutures @SustFrontiers WayneVisser csrinternational Wayne Visser Sustainable Frontiers CSR International 18