2. Search Optimization You Can Do Yourself A Presentation for AMADC October 14, 2010 David Hollender Principal Online Strategist

3. Elements of Search Optimization Strategy & Planning TechnologyContent Which elements are critical? What can you do yourself?

4. What Are Your Goals? Be A JIT Solution Provider Be An Influencer Be An Authoritative Source

5. What’s Your Strategy? Credibility Through Visibility Topic Ownership JIT Problem Solver

6. Channels Web Site Optimization PR Optimization Social Media Optimization

7. The Optimization Process Do Research Audience, Keywords, Channels Generate/Optimize Content Select Content, Optimize, Meet Expectations Measure Results Process & Outcomes

8. What Else? Link Building & Credibility The Geeky Details The SEO “Way of Life”

9. Avoid These Roadblocks No Strategy = No ROI Inside-Out Approach Engineering Bloopers Failure to Meet Expectations

10. David Hollender dhollender@mind-sky.com 571-366-9933 www.mind-sky.com Search the web for “Mind Sky”