1. 1 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

2. Minimum clear margin for text Fixed margin Keep heading in CAPITALS The Trade Council contributes to value, growth and knowledge in Denmark through Global Counselling and Partnerships The Trade Council – in brief MINISTRY OF FOREIGN AFFAIRS OF DENMARK 2

3. Minimum clear margin for text Fixed margin Keep heading in CAPITALS The Trade Council Companies Increased export sales, innovation counseling, raising capital Ministry of Finance own financial contribution 25% Trade organizations Strategic partnerships Parliament Growth and job creation Foreign Economic Forum Value and outreach The Government Government platform etc. 3 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

4. Minimum clear margin for text Fixed margin Keep heading in CAPITALS 4 250 advisors, including 120 sector specialists At 60+ markets Many competences: Career diplomats, sector experts, local trade advisors, advisors recruited from the private sector, etc. MINISTRY OF FOREIGN AFFAIRS OF DENMARK Trade Council – the organisation

5. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Combining presence, official representation and local anchoring Market analysis Export Promotion Recruitment Commercial Services Innovation Incubator Public Affairs PR Publications 5 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

6. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Economic diplomacy – the Danish model Reform in year 2000: Creation of the Danish Trade Council (TC) Integration in the Ministry of Foreign Affairs (MFA) All public export and investment promotion centralized and coordinated in MFA/TC Why? Only one entry to public export and investment service Use of existing infrastructure in the world via embassies and consulates general Use of extensive and existing info about world markets and their economies to combine with export promotion service 6 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

7. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Economic diplomacy – the Danish model Reform in year 2000 - continued 35 trade officers transferred from Ministry of Industry to MFA and placed in economic and commercial centres world wide Intensive and mandatory sales and marketing courses for all staff in the Trade Council Recruitment of an increasing number of sector specialist from private sector for Danish missions abroad Introduction of Balanced Score Card as management system for export and investment promotion Strengthening of sales targets and key performance indicators for all export and investment advisors Each mission has an earnings target, for instance our embassy in Prague: 1 mio. DKK (3.63 mio. CZK) in 2016 calculated on allocated numbers of export promotion man weeks for our mission Incentive and bonus schemes for those advisors 7 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

8. Minimum clear margin for text Fixed margin Keep heading in CAPITALS 8 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

9. Minimum clear margin for text Fixed margin Keep heading in CAPITALS The regional Trade Council organisation year 2016 for better covering of world markets 9 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

10. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Economic Diplomacy – working for economic growth and jobs in Denmark Government Strategy on Export Promotion and Economic Diplomacy (May 2014) Action Plan on Economic Diplomacy in the MFA (May 2015) Implementation of Action Plan to: Optimize existing and creating future market opportunities Ensuring Danish influence and access politically and commercially Attracting knowledge and investments to Denmark 10 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

11. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Key principles of economic diplomacy Integration – engaging all the resources of the MFA and other sector ministries for working for economic growth and jobs in Denmark Sector approach – prioritise sectors and resources in order to achieve specialised sectoral competencies Partnership – stronger partnerships with all Danish ministries, business organisations, regions, municipalities etc. Agency corporation – engage with foreign authorities to increase Danish influence abroad Framework conditions – improve framework conditions to create a platform for Danish business globally 11 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

12. Minimum clear margin for text Fixed margin Keep heading in CAPITALS 12 Action plans for volume markets Japan, Germany, the US BRIC and growth market strategies Brazil, Russia, India, China, Indonesia, Mexico, South Africa, South Korea, Turkey, Vietnam Policy papers for priority countries in Danish development cooperation Synergy –trade and development Bangladesh, Ghana, Kenya, Pakistan Development Afghanistan, Bolivia, Burkina Faso, Ethiopia, Mali, Mozambique, Myanmar, Nepal, Niger, Palestine, Somalia, South Sudan, Tanzania, Uganda, Zimbabwe Strategic focus countries MINISTRY OF FOREIGN AFFAIRS OF DENMARK

13. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Better cohesion between development- cooperation and commercial activities One stop shop advisory services for Danish companies in developing countries – regional corporation to ensure availability of competences High value opportunity projects A two-year pilot programme aimed at identifying and promoting Danish solutions in large international projects, e.g. energy and building sectors. Inspired by UK. Initiatives are anchored at the embassies. 13 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

14. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Growth counselors and strategic sector cooperation 17 growth counsellors in developing countries and growth economies to promote sustainable economic growth and promote Danish competences and solutions Establishment of concrete sector cooperation projects between Danish and local authorities Examples: Promoting the Danish energy model to the UK and Germany Danish and American water authorities cooperating on sustainable water solutions 14 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

15. Minimum clear margin for text Fixed margin Keep heading in CAPITALS The trade council is intensifying efforts in selected areas Heightened political-commercial focus Strengthening ”Global Public Affairs” services. In 2020, GPA should account for 40% of TC’s revenue. Increased focus on early intelligence from bi- and multilateral donors Using networks from our development cooperation to identify commercial opportunities with multilateral donors such as the UN, Asian Development Bank etc. Growth Councils Established on a number of embassies in countries with significant market potential (Brazil, South Africa, Vietnam, US and France) 15 MINISTRY OF FOREIGN AFFAIRS OF DENMARK

16. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Economic diplomacy – Conclusions Economic diplomacy as key priority for MFA/TC Integration of Danish economic interests across all policy areas Cross cutting sector focus applied at bilateral missions with market potential Strengthened partnership with all stakeholders to promote Danish business interests Cooperation between Danish and foreign authorities to be enhanced Impacting local framework conditions to the benefit of Danish companies 16

17. Minimum clear margin for text Fixed margin Keep heading in CAPITALS Conclusion Hope you got some inspiration? Thanks for your attention! 17