1. Personal Marketing Plan
Marketing I Quarter 4 Assessment
100 Points

2. Components of Personal Marketing Plan
Mission Statement
Current Marketing Situation
SWOT Analysis
Objectives (SMART Goals- Specific, Measurable, Attainable, Realistic, and Time Bound)
Strategies (Marketing Mix) Product, Place, Price, Promotion
Summary- How will you stand out in the crowd?

3. Mission Statement
A statement (may be 3-5 sentences) that identifies the following:
Core values
Provides clarity and identity of who you are and what is important to you
Will help to brand you
Needs to be honest and authentic
Will evolve and change over time

4. Current Marketing Situation
Summarizes the current job market/employment opportunities
What career do you want to pursue?
What is the current salary range and educational or training requirements for this job?
What is the competition for jobs – and WHO is your competition?

5. SWOT Analysis
What are your strengths for the job/goal you want to achieve?
What are your weaknesses?
What are the opportunities that exist currently?
What are the threats?
Strengths and weaknesses are internal factors about YOU
Opportunities and threats are external factors about your environment

6. Objectives (SMART GOALS)
Personal objectives- Goals that relate to your personal growth and development.
Professional/career objectives- Goals that relate to gaining employment, career development

7. Marketing Mix Apply the marketing mix to yourself
Create strategies around the 4 P’s for marketing yourself

8. PRODUCT: What are the features and benefits of YOU
PRODUCT: What are the features and benefits of YOU? Focus on your strengths and positive aspects to “sell” to a potential employer
Features- education, abilities, skills, “competencies” such as collaborative, critical thinker, creative, etc.
Could also include ways to modify yourself as a product….what would you change or improve?

9. PLACE Where to you want to work?
Are there any geographic considerations?
Are there any specific locations where you want to work?
Are there any locations that you find unacceptable?

10. PRICE How much will you cost the employer
PRICE How much will you cost the employer? What is essential to you in pricing your talents?
What salary expectations are reasonable?
What fringe benefits are important to you?
401K plans? Insurance? (Medical/Vision/Dental/

11. Promotion How will you market yourself?
How can you network appropriately?
How can you modify or improve your current marketing channels?
(Facebook, Twitter, Snap Chat....all of these images and “words” are branding you….Do you need to change any of these?)

12. People
Who is the target market to whom you will market yourself?

13. Standing Out from the Crowd
Briefly summarize “who you are”
What are you outstanding features
What makes you marketable above everyone else?
What can you do to stand out from the crowd?
Why should you be hired?

14. Quarter 4 Assessment
Work individually to complete a personal marketing plan.
Prepare and summarize in a PPT.
Present marketing plan to the class
Date of presentation on Q4 Assessment day
Includes all of the components of a Personal Marketing Plan.
Use the PPT information as guide
Format slides appropriately- use graphics is possible
Use bulleted points (fewer words and more talking)
100 Points