1. EACH TIME I NEED TO CLEAN UP AFTER YOUR GROUP, 5 POINTS WILL BE DEDUCTED FROM YOUR PROJECT GRADE. RETURN ALL MAGAZINES TO THE WINDOW SILL BEFORE YOU LEAVE. I AM NOT THE MAID. Straighten up the desks. Pick up your trash.

2. Make sure that I approve your advertisement and your notes before you start writing the answers!

3. Analyzing an Advertisement The Persuasion in Advertising Manzini 2012

4. Written Analysis Ad Analysis Print me a copy of your analysis. Print a copy as note cards (see me for help.) Due: Thursday 12-13-12 by the end of class.

5. Written Analysis Ad Analysis Print me a copy of your answers. Print a copy of your answers as note cards (see me for help.) Due: Thursday 12-13 by the end of class.

6. Group Rules Divide the questions up evenly (fairly) Type your answers to the questions in paragraph form. Make sure I check your notes! I will collect notes later. COMMUNICATE WITH EACH OTHER—Discuss your ideas! Everyone in the group must be familiar with the entire analysis Typed Answers Due: Thursday 12-13-11 Note cards (See me for help) 3 grades: Written Analysis, Note cards, and Oral Presentation—Be prepared to present on Monday 12-17- 12! Practice at home!

7. Analysis Make sure that you are using the list of persuasive techniques, errors in reasoning, and improper appeals to emotion See me for the list. Elaborate on how and why techniques are used! Use your notes on Deconstructing an Advertisement

8. Introduction Open your presentation with a clear introduction Use a “hook” to get attention ◦Use an interesting statistic about advertising ◦Use the tag line or a catchy phrase from the advertisement ◦Define the word “advertisement” or “consumer” ◦Use a rhetorical question E.g. Who doesn’t love to buy new toys? ◦Use humor or sarcasm E.g. True or False? In America, he who dies with the most toys wins. State the main idea (what are you writing about?) State the name of the company or product in the advertisement that you are analyzing.

9. Analysis Conclusion Write a formal conclusion for the presentation Use a full-circle ending—end with the same hook you used in the opening. Based on your analysis, is the ad successful? Does it clearly describe the product, or is the ad misleading? Explain! Would you buy the product or recommend the product? Why or why not?

10. Ad Analysis “By the age of 65, the average person will have seen two million commercials.” Obviously, advertising has a great influence on our lives particularly around the holidays. Walmart’s advertisement uses many persuasive techniques and creative elements to convince consumers to spend, spend, spend.

14. Presentation Practice your part of the presentation Be prepared to present on Monday 12-17. *If you read to us, I will ask you to sit down.

15. Analysis Rough Draft Make sure I read your rough draft (notebook) if you want a grade! Each answer should be clear and well- supported. Provide a logical explanation and specific examples. Note cards: ◦Use bullets—chunks of info-meaningful phrases ◦Highlight key words ◦Number your cards ◦Use only one side of a card ◦Rehearse your presentation ◦Be prepared to present on Monday 12-17.

16. Be prepared to present on December 17th. Practice your part of the presentation. Remember if you read to us, I will ask you to sit down. Eye contact is important. Volume and pacing are important.

17. Topic Sentence There are many persuasive techniques in this particular advertisement. First of all, the image is exaggerated to get our attention. Next we find faulty cause and effect in the phrase “-----------”