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MHM INTELLECT EMS GROUP – MOVING THROUGH REDUCED DEMAND 14 MAY 2009.

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Presentation on theme: "MHM INTELLECT EMS GROUP – MOVING THROUGH REDUCED DEMAND 14 MAY 2009."— Presentation transcript:

1 MHM INTELLECT EMS GROUP – MOVING THROUGH REDUCED DEMAND 14 MAY 2009

2 MHM TRENDS TRENDS OUTLINE + INTERNET GROWTH – INTERNET MARKETING IN GLOBAL VILLAGE + GROWTH OF THE BRICS – GROWTH AND CHANGE FOR G7

3 MHM OPPORTUNITY DRIVERS

4 MHM OPPORTUNITES – ‘PART OF THE NEW’ TECHNOLOGICAL GROWTH AND DEEP STRUCTURAL ECONOMIC AND FINANCIAL CHANGE EVIDENCED BY QUICKLY CHANGING REGIONAL COST DIFFERENTIALS PROVIDE SCOPE FOR GROWTH ON A SCALE NEVER LIKELY AVAILABLE AGAIN IN OUR WORKING CAREERS + € APPRECIATION – TARGET IRISH BASED OEM ACCOUNTS, £ DEPRECIATION BETTER FOR MARGINAL CASES VIS-A-VIS CHINA + THE INTERNET – LEAD GENERATION VIA INTERNET MARKETING - INDUSTRY & CUSTOM NEWSLETTERS WITH GOOD LISTS + EMERGENCE OF BRICS – ESPECIALLY ROMANIA BUT ALL CEE FOR EUROPE + HIGH GROWTH SECTORS GROWING LOCALLY – ELECTRIC VEHICLE, CLEAN ENERGY, (WIND POWER GENERATION), ANYTHING WIRELESS, BIOMETRICS, MEDICAL IVD + UK EMS OUTSOURCING INCREASES – MOST OF GROWTH IS OFFSHORE

5 MHM + UNDERUTILISED ELECTRONICS MANUFACTURE OPERATIONS – BUILD 80% + UTILISATION MODEL - IN TOMORROW’S MOST POPULAR AREAS + RELATIVELY STABLE DEFENCE/AEROSPACE – OTHER GOVERNMENT SPENDING RELATED SECTORS + GROWING MEDICAL + REDUCED CAPITAL AVAILABILITY FOR MANY HIGH GROWTH OEMS OPPORTUNITES – ‘PART OF THE NEW’ (CONTD)

6 MHM OPPORTUNITES – ‘PART OF THE NEW’ (CONTD) + UNPARALLELED STRUCTURAL GLOBAL ECONOMIC AND SOCIAL CHANGE... CURRENCY AND OTHER ECONOMIC FACTORS MEANS UK ACQUISITIONS ARE COSTING 30-80% LESS THAN EARLIER LAST YEAR!... WORK COMING BACK FROM CZECH REPUBLIC + MUCH LESS EXPENSIVE FUNDING... ALLIED TO ROCK BOTTOM ASSET PRICES REDUCES PAYBACK PERIOD TO LESS THAN HALF, OR A FRACTION OF PREVIOUS

7 MHM + UK & WEST EUROPEAN PRODUCTION DWINDLES – 15-25% DOWN ON LATEST QUARTER, SAME GLOBALLY + LOW QUALITY BUSINESS PARTNERS + 15-20% REDUCED EMS DEMAND – BRINGS WORK BACK ‘IN-HOUSE’ THREATS – ‘PART OF THE OLD’

8 MHM LEARNING FROM CURRENT MHM PROJECTS

9 MHM AN MHM ‘ACQUSITION’ OR ‘CUSTOMER TARGETING’ PROJECT IS DESIGNED TO UTILISE ALL OF THE +VE CHANGE CONTAINED INTHE LATTER SUCH AS: +VEHIGH QUALITY ELECTRONICS DESIGN AND MANUFACTURE OUTSOURCING WITH EXCELLENT CONTRACTS FROM BLUE CHIP OEMS... IN CURRENT CLIMATE THE OEM NOW REALLY NEEDS THE LOWEST COSTS (EMS!) OEM NOW FORCED TO MAKE THE BEST DECISIONS +VESLIDING CURRENCIES - CHANGING CURRENCY, LABOUR RATES AND OTHER FACTORS, FOR EXAMPLE, NOW MAKE MEXICO BETTER THAN CHINA FOR MOST NORTH AMERICAN OEMS, UK HAS BECOME MORE COMPETITIVE +VESIGNIFICANT ROMANIAN GROWTH UNDERWAY – CHANGES IN CHINA NOW MAKE ROMANIA MORE ATTRACTIVE – CONTINUING CEE GROWTH HIGH GROWTH TECHNOLOGY BASED MARKETS CONTINUE TO GROW. ACQUISITION, DIVESTMENT AND CUSTOMER TARGETING PROJECTS UPSHOT

10 MHM CEE ACQUISITION/DISPOSAL PROJECTS UPSHOT GLOBALLY REDUCED DEMAND FORCES: + GOOD BARGAINS IN FASTEST GROWING REGIONS - PREVIOUSLY NOT AVAILABLE... COST EFFECTIVE EXISTING SMALL EMS PLAYER BUYOUT POSSIBLE (NAV) + EXCELLENT OPPORTUNITY TO CONFIGURE PRODUCTION IN TOMORROW’S MOST POPULAR AREAS... ROMANIA OEM PARTNERSHIP OR NAV FACTORY ACQUISITIONS + OEM DIVESTMENTS LESS THAN EXPECTED

11 MHM ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME

12 MHM TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY TOP MHM STABLE MARKETS + DEFENCE (& AEROSPACE?) + NATIONAL HEALTH SERVICE ORGANISATION

13 MHM - UK – ON-SHORE DWINDLES + MHM PROJECT SHOWS OUTSOURCING INCREASING FROM UK OEM ACCOUNTS... 70% OF ACCOUNTS INCREASING OR FLAT OUTSOURCING, 56% INCREASING (31% DOWN) - UK EMS – MHM TELESURVEY SHOWS DOWN 15-25% ON AVERAGE (SOME NOT DOWN) UK EMS RFQ GENERATOR PROJECT UPSHOT

14 MHM MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME 3/2009 OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME

15 MHM UK AND IRELAND EMS OPPORTUNITIES 3/2009 OUTPUT 50 + 2009 INTERVIEWS AVAILABLE NOW – SEE BOOK + CUSTOMISED MEDICAL SECTOR ANALYSIS 04/2009 + 25+ HISTORICAL ANALYSIS

16 MHM DEFINE CAMPAIGN OUTPUT

17 MHM CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT  IDEAL CUSTOMER PROFILE/KEY TRENDS  SALES VISITS - To which Sectors/Regions  RFQ/RFIs  AWARENESS – plan Internet Marketing campaign

18 MHM RFQ GENERATOR STEPS

19 MHM REFINE STRATEGY

20 MHM RFQ GENERATOR STEPS

21 MHM OFFER WHAT THE OEM REQUIRES – REFINE STRATETGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION  MARKETS - which sectors/regions  SERVICES - from Design to Distribution  COMPETITIVE ADVANTAGE - what makes best  SYNERGY - 2+2=5  GROWTH VECTOR – direction of growth

22 MHM GROWTH ELECTRONICS MARKETS - MHM TARGETED DATABASE DEVELOPMENT FOCUS WIRELESS SENSORS - 150% (TO 2010 - LATEST SMART DUST) GLOBAL VOIP PHONES - 200+% (BY VOLUME - SKYPE ET AL)

23 MHM COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE

24 MHM SYNERGY  SERVICE RANGE  GEOGRAPHY/NETWORK  SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY

25 MHM GROWTH VECTOR COMPONENTS

26 MHM 1950’S-80’S= VERTICAL INTEGRATION= SIEMENS IBM M ATSUSHITA ERICSSON PHILIPS CORE TECHNOLOGY MARKETING DESIGN MATERIALS COMPONENTS SYSTEM ASSEMBLY - (GLOBALLY TRADED) DISTRIBUTION & REPAIR CISCO (NETWORKING) SILICON LAMINATE SHEET METAL CASINGS IC- INTEL SENSORS PSU PCBS BACKPLANES - CTS CRT/LCD 80’S ONWARD = HORIZONTAL SPECIALISATION= HUBS/REPAIR CENTRES COMMON GROWTH VECTOR POSSIBILITIES IC/PRINT ENGINE NO GLOBAL MARKET AS YET ELECTRONICS SYSTEMS SCI/FCI - PC JABIL - NETWORKING EQPMT CORE TECHNOLOGY PRODUCERS DESIGN HOUSES MARKETERS - CONTROL MARKET ACCESS MATERIALS PRODUCERS COMPONENT PRODUCERS CEM DISTRIBUTION PROVIDERS

27 MHM INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)

28 MHM RFQ GENERATOR STEPS

29 MHM INCREASE AWARENESS – GET BETTER KNOWN WITH MHM  LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS  DESIGN/SEND PR  HTML INTERNET NEWSLETTERNEWSLETTER  EVENTS - REMPLOY SPONSORED MHM TALK AT SEMINAR/EXHIBITION

30 MHM INCREASE ENQUIRY LEVEL

31 MHM CRAFTING ELECTRONIC NEWSLETTER FROM CLIENT HTML - INCLUDES HTML WEBPAGE TO WEB NEWSLETTER ADJUSTMENT AND CHANGES - INCLUDES PR CRAFTING AND ADVICE FROM BASIC MATERIAL - MHM SEND, PR CAN BE REUSED BY CLIENT PR ROUND TOP 250/500 UK/IRELAND OEM CONTACTS PLUS WIDER LIST IF REQUIRED

32 MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND

33 MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND

34 MHM OPTION : MHM TALKS AT CLIENT ARRANGED ‘OPEN DAY’ - INCLUDES SLIDE PRESENTATION AND TRAVEL TIME (ONLY AVAILABLE IN CONJUNCTION WITH OTHER ITEMS) - EXPENSES IN ADDITION - NEED BIG DRAW UNDER PRESENT CIRCUMSTANCES (EG LONDON)

35 MHM SENSE WHAT THE OEM REQUIRES

36 MHM RFQ GENERATOR STEPS

37 MHM SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY  DESIGN QUESTIONNAIRE/PRIORITISE TARGETS  OEM INTERVIEWS AND WRITE-UP  50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’

38 MHM GENERATE SALES

39 MHM RFQ GENERATOR STEPS

40 MHM GENERATE SALES LEADS  MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN  REMPLOY PROPOSITION VALIDATION/ DEVELOPMENT  ANALYSIS BY KEY CHARACTERISTICS

41 MHM GENERATE SALES VISITS OPPORTUNITIES  MHM IDENTIFY OEMS OK WITH SALES VISIT  MONITOR

42 MHM REPEAT THE PROCESS

43 MHM RFQ GENERATOR STEPS

44 MHM LEVERAGE UK/IRELAND EMS DEVELOPMENT – COST EFFECTIVELY WITH MHM ££ CUMULATIVE LEADS GENERATION PROGRAMME + 3/2009 OUTPUT20002000 PROPOSAL & CAMPAIGN OUTPUT DEFINITION 02000 OFFER WHAT THE OEM REQUIRES + DEFINE STRATEGY 6502650 INCREASE AWARENESS + INTERNET PR TO GET BETTER KNOWN13504000 SENSE WHAT THE OEM REQUIRES REFINE STRATEGY + SURVEY KEY TARGETS – GET MEETINGS30007000 + GENERATE SALES LEADS + GENERATE SALES VISITS OPPORTUNITIES COSTS – PROGRAMME7000

45 MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST

46 MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009 UK/EUROPE COMMUNICATIONS HIGH END INDUSTRIAL, INSTRUMENT & CONTROL MEDICAL & INDUSTRIALCOMPUTINGMILITARY & AEROSPACE

47 MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009

48 MHM EMS OPPORTUNITY IN THE UK & IRELAND – 2009 (CONTD)

49 MHM INTRODUCTION, SCOPE AND METHODOLOGY + FIRST POST ‘CREDIT CRUNCH’ OEM OUTSOURCING INTERVIEWS... 45 FRESH OEM OUTSOURCING INTERVIEWS IN Q1/Q2 2009

50 MHM UK/IRELAND OUTSOURCING OEMS INCREASING OUTSOURCING SOME OF THIS IS OFFSHORE

51 MHM EMS UP, DOWN OR STABLE?

52 MHM REGIONS OF PREFERENCE

53 MHM AMSCREEN – BOLTON, UK

54 MHM AMSCREEN – BOLTON, UK (CONTD)

55 MHM AMSCREEN – BOLTON, UK (CONTD)

56 MHM AMSCREEN – BOLTON, UK (CONTD)

57 MHM AMSCREEN – BOLTON, UK (CONTD)

58 MHM INTEGRATED OUTSOURCING – INDUSTRIAL, INSTRUMENT & CONTROL

59 MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST


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