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Published byEdith Price Modified over 8 years ago
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‘Cementing Westminster as the nation’s weddings and civil partnerships capital’ COMMS2POINT0 UNAWARDS 2015
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Westminster City Council Thousands of couples have tied the knot in Westminster, many at the UK’s “coolest registrar office”, the Old Marylebone Town Hall - the same venue that saw the wedding of Beatles star Paul McCartney (twice), as well as Hollywood A-listers including Antonio Banderas. Background
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Westminster City Council In August 2013, the Old Marylebone Town Hall closed for refurbishment until early 2017. The total number of marriages performed in Westminster dropped by 33% from January-May 2014 compared to January-May 2013, at a cost of £37,075 to the council. Background
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Westminster City Council Objectives Increase visitors to westminster.gov.uk/marriage by 30%, from 26,157 between January-May 2014 to 34,004 between January-May 2015. Increase revenue to our register office by 30%, from £150,146 between January-May 2014 to £195,189 between January-May 2015 (above the £187,221 peak for January-March 2013).
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Westminster City Council Audience Couples in Westminster and surrounding London boroughs planning a wedding.
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Westminster City Council Strategic positioning of new wedding venues through media relations, creative marketing, and face-to-face engagement at industry-first events, alongside new pricing structures. Strategy Awareness – of new venues Asia House and Mayfair Library Consideration – through winter wedding discounts, media coverage and offers Interaction – on a more user-friendly website Transaction – at face-to-face events including the industry-first Westminster Weddings Open Day
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Westminster City Council
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Revenue from weddings and civil partnerships between January-May 2015 was £243,982, nearly £50,000 more than our original target. The drop in bookings slowed from -33% in 2014 to just under 10% in 2015. Outcomes
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