1. ETAG CONFERENCE 2011 ROBIN WORSNOP CHAIR

3. Industry Edinburgh Capital Group Festivals Edinburgh Transport Providers BAA/Lothian Buses Scottish Tourism Guides Travel Trade / Tour Operators Edinburgh Restaurateurs Association B&B and Guesthouse Association Edinburgh Hotel Association Unique Venues Area Tourism Partnerships Edinburgh DEMA City of Edinburgh Council Edinburgh Chamber of Commerce Edinburgh Convention Bureau Essential Edinburgh The Audience Business Transport Initiatives Edinburgh World Heritage Trust National Industry Leadership Group Scottish Government Scottish Enterprise VisitScotland EventScotland Scottish Tourism Forum Historic Scotland Creative Scotland SDI National Museums of Scotland National Galleries of Scotland National Trust for Scotland ETAG

4. ETAG ACTIVITY 2010 18 business events with 450 delegates 18 business events with 450 delegates 6 Business Opportunity publications 6 Business Opportunity publications New website New website “Edinburgh street” for Expo 2011 “Edinburgh street” for Expo 2011 Cruise passenger survey Cruise passenger survey Tourism and Technology report Tourism and Technology report Route development pilot project Route development pilot project

5. ETAG 2011 COMMUNICATIONSMARKET INTELLIGENCE BUSINESS ACTIVITYTECHNOLOGY REFRESH EDINBURGH TOURISM STRATEGY

6. BUSINESS ACTIVITY WORKSHOPS: WORKSHOPS: –LISTENING TO OUR VISITORS –BUSINESS BRIEFINGS –PROFIT ON A PLATE –TECHNOLOGY SOLUTIONS FOR TOURISM RESOURCES RESOURCES

7. COMMUNICATION CHAMPION EDINBURGH TOURISM CHAMPION EDINBURGH TOURISM BROADEN OUR COMMUNICATIONS WITH LOCAL BUSINESES BROADEN OUR COMMUNICATIONS WITH LOCAL BUSINESES WORK WITH MARKETING EDINBURGH WORK WITH MARKETING EDINBURGH

8. TECHNOLOGY EXPLOIT NEW TECHNOLOGIES AND HOW OUR VISITORS USE THEM EXPLOIT NEW TECHNOLOGIES AND HOW OUR VISITORS USE THEM VISITSCOTLAND DIGITAL STRATEGY VISITSCOTLAND DIGITAL STRATEGY COLLABORATION NOT DUPLICATION COLLABORATION NOT DUPLICATION

9. MARKET INTELLIGENCE WHAT DO WE NEED? WHAT DO WE NEED? WHAT HAVE WE GOT? WHAT HAVE WE GOT? GAPS AND HOW TO FILL THEM? GAPS AND HOW TO FILL THEM?

10. EDINBURGH TOURISM STRATEGY RAISING OUR AMBITIONS RAISING OUR AMBITIONS “The most perfect city on earth” The Sunday Times

11. AND FINALLY…. CHECK OUT THE INFORMATION STANDS CHECK OUT THE INFORMATION STANDS TASTE SOME OF THE LOCAL PRODUCE TASTE SOME OF THE LOCAL PRODUCE MEET OLD FRIENDS AND MAKE SOME NEW ONES MEET OLD FRIENDS AND MAKE SOME NEW ONES

12. ETAG CONFERENCE 2011 ROBIN WORSNOP CHAIR

13. O would some Power the gift to give us To see ourselves as others see us! Robert Burns

14. DON’T FORGET…. COMPLETE THE EVALUATION COMPLETE THE EVALUATION REGISTER FOR FUTURE EVENTS REGISTER FOR FUTURE EVENTS TODAY’S PRESENTATIONS AVAILABLE AT WWW.ETAG.ORG TODAY’S PRESENTATIONS AVAILABLE AT WWW.ETAG.ORGWWW.ETAG.ORG

15. ETAG CONFERENCE 2011 ROBIN WORSNOP CHAIR