1. 35 points in 30 minutes Major Interactive Media Agencies

2. EXPLANATION GOAL of the PRESENTATION ONE SLIDE INFO ONE SLIDE REMEMBER

3. CONTENTS Disclaimer; Foreword; Recent updates PART 1 Key findings PART 2 Panorama of the Interactive Agencies 2.1 – Major and recent acquisitions 2.2 – Three families of interactive agencies 2.3 – Inventory of some major players based on estimated staff numbers 2.4 – Methodology based on an analysis of revenues 2.5 – Definition of four types of services 2.6 – Search Engine Marketing SEM agency acquisitions 2.7 – Geographical coverage and headquarters 2.8 – Major clients and pitches (2005) PART 3 Profiles of the Interactive Media Agency Groups 3.1 – Aegis Media: Isobar 3.2 – WPP: MEC Interaction / Mediaedge:cia / GroupM Interaction MindShare Interaction / MindShare / GroupM Interaction Beyond Interactive / MediaCom / GroupM Interaction 3.3 – Publicis: Zed Digital / Zenith Optimedia Group Starcom MediaVest Group Digital Services / SMG 3.4 – Omnicom: OMD Digital / OMD; PHD iQ / PHD 3.5 – Interpublic: Universal McCann Interactive department / Universal McCann 3.6 – Havas Media: Media Contacts / MPG Group 3.7 – TWO OTHER PLAYERS (non media specialists): AvenueA|Razorfish; Nurun Inc. PART 4 The Interactive Media Agencies by countries 4.1 – Seven-country table : 4000 professionals 4.2 – USA 4.3 – UK 4.4 – Germany 4.5 – France 4.6 – Belgium 4.7 – Italy 4.8 – India 4.9 – Australia 4.10 – Japan Directory

4. PART 2: Major and recent acquisitions Date Acquisition Staff number New owner Comms Group LocalisationSpecialisation Amount of the deal Apr. 07 DoubleClick >1200Google - New York, USA Digital advertising technology and services $3.1 billion in cash Apr. 07 Reprise Media 50 Interpublic Interpublic Group New York, USASEM not disclosed March 07 Tangozebra 250 DoubleClick DoubleClick TechSolutions London, UK Digital technology & rich media agency £15m March 07 Duke 150 AvenueA|RazorfishaQuantive Paris, FR & London, UK Interactive agency not disclosed Feb. 07 AgenciaClick280IsobarAegis Sao Paulo, BR Full service digital agency £15.9 million cash Feb. 07 AKQA 500 General Atlantic LLC- SF, USA Digital marketing agency estimated $250m Dec. 06 Digitas Groupe Digitas, Modem Media and the Medical Broadcasting Company 1300 Publicis GroupePublicis Boston, USADigital Holding $1.3 billion in cash

5. REMEMBER 4 Things: –Publicis Groupe bought Digitas Groupe (1.3bn$) –Isobar bought AgenciaClick (BZ) –Google is buying DoubleClick –WPP bought today 24/7 RealMedia!!!!!! 4

6. PART 2: Three families of interactive agencies 1-Interactive agencies part of the Marketing Services GROUPS Groups & ww interactive staff numbers Units or subsidiaries Specialists (pure players) reporting to Groups reporting to Advertising groups reporting to Media networks 2-Interactive agencies non part of the Marketing Services GROUPS Countries Units or subsidiaries Independents (pure players) without links to media or creative agencies reporting to Creative Agencies reporting to Media Agencies 126

7. PART 2: Three families of interactive agencies 1-Interactive agencies part of the Marketing Services GROUPS Groups & ww interactive staff numbers Units or subsidiaries Specialists (pure players) reporting to Groups reporting to Advertising groups reporting to Media networks WPP ( total staff 6035 ) -OgilvyInteractive / Ogilvy One(1400) + Neo@Ogilvy (150) -Wunderman Interactive/ Y&R (300) +Bridge ww/ Wunderman (120) +ZAAZ/ Wunderman (70) -G2 Formerly Grey Interactive (1300) -GroupM Interaction : *MEC Interaction (440) *MindShare Interaction (450) *Beyond Interactive +Media.Com (420) *Outrider (195) SEM *M80 (30) viral (WOM) *Reddion (20) digital & eCRM *Quisma (29) SEM, Affiliation -RMG Connect, NY (520) 65% out of 800 ( Connect@JWT, digital@JWT and RMG merged in Jan 2005; acquired Direct.com in Dec. 2005) -VML (400) partner to Y&R -FullSIX Group (150) Italy (WPP 30%) in 9 countries (total staff 500) - Syzygy (44) London, UK total staff 174 (WPP 25%)

8. PART 2: Three families of interactive agencies 2-Interactive agencies non part of the Marketing Services GROUPS Countries Units or subsidiaries Independents without links to media or creative agencies reporting to Creative Agencies reporting to Media Agencies USA - -Horizon Interactive/ Horizon Media (27) - AvenueA|Razorfish, Seattle (1300) - Sapient, Cambridge, MA (1700) - AKQA, San Francisco (500) - Leapfrog Online, Evanston (400) - ACXIOM | Digital, San Mateo, CA. (400) (formerly Digital Impact) - IconNicholson/ LBI International AB, NY (230) - icrossing, Scottsdale, AZ (350) - Blast Radius, NY, USA; Vancouver, CANADA, Amsterdam, NL (400) - imc², Dallas (375) - Experience Marketing/ Sapient (formerly PGI/ Sapient), Miami (200) - IQ Interactive, Atlanta -TO BE COMPLETED

9. REMEMBER 3 Things: –There are Interactive agencies PART of the Networks and Interactive agencies NON PART of the Networks –Specialists are reporting to Networks and Independents have NO LINKS to Networks –WPP world leader in terms of Staff 5

10. PART 2: Four types of services 1/ Media Planning & Buying Interactive planning and buying is a very specific function because of the great number and variety of different media and the technical aspects 2/ Creativity& Design Web site design, ads (banners, etc.), videos, etc.: 3/ Traffic/ Search Intelligence attract visitors Search = SEM (organic and pay-per-click) SEO+PAID 4/ Marketing Strategy segmentation, targeting, ROI

11. REMEMBER 3 Things: –Offer = 4 services –STRATEGY + P&B + CREA + TRAFFIC –SEM = SEO+PAID 7

12. PART 2: Search Engine Marketing SEM agency acquisitions Date of acquisition Dedicated SEARCH agency acquisitions LocalisationCreation Date Acquired byww Staff estim end 2006 April 11. 07 Reprise Media New York, USA 2003 Interpublic 50 (Feb.07) 2007 Global Strategies International (GSI) Farmington, CT, USA 2004 Neo@ogilvy 16 2007 Quisma Munich, Germany 2001 GroupM Interaction 29 2006 Pôle Nord Paris, France 1998 ZenithOptimedia 15 2005 Resolution Media Chicago, USA 2003 Omnicom 15 2005 Iando Paris, France 2000 Media Contacts 10 2004 iProspect Boston, USA & Stockholm, SE 1996 Isobar 120 2004 TakeZo Paris, France 2000 Isobar 51 2004 iProspect Spain (formerly NTBusacores) Madrid, Spain 2005 Isobar 21 2002 Outrider St Louis, USA 1995 GroupM Interaction 195

13. REMEMBER on SEM 3 Things: –All Networks have SEARCH CAPABILITIES –iProspect (Isobar) & Outrider (WPP) are leaders –SEM=SEO+PAID 9

14. PART 3: Profiles of the Interactive Media Agency Groups Aegis MediaIsobar WPP MEC Interaction / Mediaedge:cia / GroupM Interaction MindShare Interaction / MindShare / GroupM Interaction Beyond Interactive / MediaCom / GroupM Interaction Publicis Groupe Media Zed Digital / ZenithOptimedia Starcom MediaVest Group Digital Services / SMG Omnicom Media Group OMD Digital / OMD PHD iQ / PHD Interpublic MediaUniversal McCann Interactive department/ Universal McCann Havas MediaMedia Contacts / MPG Group

15. REMEMBER 6 Points: –Isobar –GroupM Interaction = MEC Interaction + MindShare Interaction + Beyond Interactive –Zed Digital –Starcom MediaVest Group Digital Services –Publicis Modem –OMD Digital –PHD iQ –Universal McCann Interactive department –Media Contacts 15

16. PART 3: AEGIS Media Isobar: an umbrella brand Reporting to advertising groups Media networks Specialists NO Carat Interactive & Vizeum About 40 agencies worldwide Parent Head Nigel MORRIS + local managers Staff 6101520 HQ London Launch 2004 Key words global full service digital marketing network Website http://www.isobar.net/ Offices 28 offices40 specialists

17. REMEMBER on AEG 3 Things: –Isobar = Umbrella –Isobar = Carat Interactive + About 40 agencies worldwide –Nigel MORRIS = CEO 18

18. PART 3: WPP WPP Reporting to advertising groups Media Specialists OgilvyOne G2 Formerly Grey Interactive Bridge ww ZAAZ GroupM Interactio n VML RMG Connect * FullSIX Group ** Syzygy **** Neo@Ogilv y Ogilvy Interactive ParentOgilvy & MatherGreyWunderman Head Nasreen MADHANY, CEO Carla HENDRA, CEO Joe CELIA, Global Chairman & CEO Jay WOFFINGTON, pdt Shane ATCHISON, CEO See next page Matt ANTHON Y, CEO Philip GREENFIE LD, CEO Marco TINELLI, pdt Marco SEILER Chairman Staff 1501400130012070400520** 150 *** 44 HQ New York Cincinnati, OHSeattle Kansas City, MO New YorkMilanLondon Launc h -- 2006 rebrande d 197919981992200219971995 Key words Division of OgilvyOne ww. Integrated direct and digital media planning and buying group Fully integrated division part of OgilvyOne providing digital marketing and creative Direct, Branding & Design, Interactive, Promotional Mktg, Trade & Shopper Mktg Svcs Interactive relationship marketing Sites' effectiveness, behaviour, site design, analytics, SEM Tradition al advertisi ng agency as well as an interactiv e marketin g Strategy, direct & digital marketing, data & analytics, promotion al Full digital agency Planning ; usability analysis; digital Mktg; site design & build, eCRM. Offices -428612114191

19. PART 3: WPP GROUPM INTERACTION Rob NORMAN, CEO DIGITAL MEDIA MEC Interaction Beyond Interactive MindShare Interaction Management Jeff HYAMS Alan SCHANZER Harvey GOLDHERSZJohn MONTGOMERY Staff 2006 444416200 Parent Mediaedge:ciaMediaComMindShare SEARCH OUTRIDERQUISMA March 8th, 2007: GroupM acquires Quisma ManagementChris COPELANDRupert DAY Locations & Staff 14 countries / HQ: St Louis, US / Staff: 195HQ: Munich, Germany / Staff: 29 VIRAL Word of mouth M80 Management Dave NEUPERT Locations & Staff HQ: Los Angeles / Staff: 30 DIGITAL &eCRM REDDION January 30th, 2007: GroupM acquires Reddion Management Sebastiaan MOESMAN & Alex STIL Locations & Staff HQ: Rotterdam, NL / Staff: 20

20. REMEMBER on GroupM Interaction 3 Things: –GroupM Interaction = »MEC Interact ion »Beyond Interact ive »MindShare Interact ion –Search: OUTRIDER + QUISMA –Rob NORMAN = CEO GroupM Interaction 21

21. PART 3: Publicis Groupe Publicis Groupe Reporting to advertising groups Specialists Arc ww Saatchi & Saatchi Interactiv e Publicis Net ework s e- dologic Digitas Digitas Health* Modem Media Parent Leo Burnett Saatchi & Saatchi Publicis Digitas Groupe Head Marc LANDSBERG, pdt Neil HUGHSTON, CEO NESSIM, & SIMONET, Co-pdt -- Laura LANG, pdt David KRAMER, CEO Martin REIDY, pdt David KENNY, CEO Staff 400307030 700250350 HQ ChicagoLondonParis Dubai, UAE Tel Aviv, IL BostonPhiladelphiaNorwalk Launch 20041998-20001999198019901987 Key words Services in direct/database, interactive, promotional, and shopper marketing Interactive arm Online Marketing & communicati ons Creative & digital marketing Interactive advertisin g agency Designs, builds, and runs large-scale marketing engines New media and technology for pharmaceutical companies Interactive marketing, research, planning, execution, optimization Offices 40--11142

22. PART 3: Publicis Groupe Publicis Groupe Media Networksother Zed Digital Pôle Nord Moxie Interactive SMG Digital Services * see detailed card further Denuo Parent ZenithOptimedia Starcom MediaVest SMG Publicis Groupe Media Head Frederic JOSEPH CEO Raphael ZIER, CEO Kris ZAGORIA, CEO Renetta MCCANN, CEO Rishad TOBACCOWALA, CEO Nick PAHADE, CEO Staff 65035020 HQ LondonParisAtlanta see detailed card further New York & Chicago Launch 2006 rebranded 1998200019972006 Key words Worldwide interactive and digital units SEM Interactive agency Full service digital media agency Digital consultancy Website zeddigital.compolenord.com moxieinteractive.co m starcomww.comdenuogroup.com Offices 14 offices1 office3 offices see detailed card further 2 offices

23. REMEMBER on PGM 3 Things: –MEDIA Networks ZenithOptimedia –Zed Digital + (Moxie Interactive, US) + Pôle Nord (search) Starcom MediaVest SMG = 5 brands –Starcomip –MediaVest Digital Connections –StarLink Digital –GM Planworks –Starcom Digital –DIGITAS GROUP = Specialists 3cies: Digitas + Modem Media + Digitas Health 24

24. PART 3: Omnicom Omnicom Group Reporting to advertising groups Media networks Specialists Atmosphere BBDO Tribal DDB ww Tequil a/ TBWA Agency.com OMD Digital PHD iQ UK & US Resolution Media Organic Critical Mass Parent BBDODDBTBWA Head Andreas COMBUECHEN, CEO/CCO Matt FREEMAN, CEO Jeremy PAGDEN, pres CEO Chan SUH, CEO Sean FINNEGAN WCC John MURRAY, MD, UK Matt SPIEGEL, MD Mark KINGDON, CEO Dianne WILKINS, CEO Staff 1508001305203556523400350 HQ New York London New York Chicago San Francisco Chicago Launch 1997-198619952002-200319931995 Key Words Digital agency network of BBDO North America Global interactive agency network (independent division of DDB) - Full service interactive agency Strategic Business Unit housed within OMD Two separate departments (UK, US) without international coordination Search mktg strategy & integration Digital marketing agency Interactive services firm Offices 533441080 countries-157

25. REMEMBER on OMG 1Thing: –US focused 25

26. PART 3: Interpublic Group Interpublic Group Reporting to advertising groups Media networks Specialists DraftDigitalFCBiMRM wwiDeutsch Universal McCann Interactive department R/GA TM Interact ive Reprise Media Pa re nt Draft FCB Group McCann Worldgroup Deutsch He ad Jeff CANNON, Senior VP Pam LARRICK, CEO Reuben HENDELL, CEO Josh ROSE, SVP Damian BLACKDEN, EVP, Dir. Strat. Mktg Tech. (EMEA) David COHEN, U.S. EVP, IMD Bob GREENBERG, CEO James HERING, DIM Joshua STYLMAN Founder MP St aff 35050090015045050020050 HQHQ ChicagoNew York LALondon & New YorkNew York Irving, TX New York La un ch ---19982000197719942003 Ke y wo rds - Foote Cone & Belding's interactive, direct and CRM unit Full-serve direct and interactive marketing agency Delivers strategic and creative thinking in the online space Wholly owed Universal McCann business specialism. Fully integrated in local offices. Interactive communication s Digital agency SEM Of fic es --27- --3

27. REMEMBER on IPG 1Thing: –Universal McCann = Interactive department 26

28. PART 3: Havas Media Havas Media Reporting to advertising groups Media networks Specialists Euro RSCG 4D Arnold ww Marketing Services Media Contacts - Parent Euro RSCGArnold ww Head George GALLATE, CEO & Executive VP Karen DRISCOLL, Managing partner Don EPPERSON, CEO worldwide - Staff1000150 500 - HQNew YorkBostonNew York- Launch2003-1997- Key words Direct and digital agency network Arnold’s marketing services operations (direct and interactive) Interactive network of HAVAS Media. - Offices42 offices-30 offices ; 25 countries-

29. REMEMBER on HAVAS 3 Things: –CREA: Euro RSCG 4D = 1000 staff –MEDIA: Media Contacts = 1997 (rebranding to come: Havas Digital) –No Specialist unit 27

30. PART 4: 8 countries / Groups By marketing owner group: TOTAL USA UKFranceGermanySpainItalyAustraliaIndia Aegis Media Isobar 1409 5912972666466486710 WPP GroupM Interaction 1164 5993293391434128 n.a. Publicis Groupe Media 845 41317570506522419 Omnicom Media Groupe 568 2981184150321316/// Interpublic (media branch) 402 27446122324518 n.a. Havas Media 346 7944150952534 TOTAL 8 countries 4 734 2 2541 009572287282134 17323

31. REMEMBER on 8 countries By marketing owner group 5 Things: –US = Europe –UK = France + Germany + Spain + Italy –France is twice the size of Germany –AEGIS : N°1 & Havas Media loose! –Havas has 4 times less staff than Aegis 32

32. PART 4: 8 countries / Media Agency group By media agency group:TOTAL USA UKFranceGermanySpainItalyAustraliaIndia Carat Fusion; Carat Digital; Carat Interactive ; Vizeum, etc (Isobar network) 609 300 142 25642537610 Isobar: other specialists 800 291 155 241-411161/// Moxie; Zed Digital; Zed Media ZenithOptimedia Group 526 248 95 6044371428/// OMD Digital ; OMG4CE (Ger) 464 281 71 41 50321316/// MEC Interaction/ Mediaedge:cia 435 229 130 151920184n.a. MediaCom Interaction; Beyond Interactive ; Media.Com 424 203 137 6505167n.a. Media Contacts/ Havas Media Interactive; MPG / Havas Media 346 79 44 150952534 Starcom Digital; Starcom IP etc 319 165 80 106288139 MindShare Interaction etc 305 167 62 122218717n.a. Initiative Interactive etc 218 158 29 671035n.a. Universal (Media Digital) etc 184 116 17 61614213n.a. PHD iQ etc 104 57 47 -----/// TOTAL 8 countries 4 734 2 2541 009572287282134 17323

33. REMEMBER on 8 countries By media agency group 4 Things: –Isobar leader in these 8 countries –Carats = leader in US&UK –OMD Digital US = strong // PHD = weak –IPG = last positions 35

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