1. CONSUMER BASICS Unit 6

2. CONSUMER DECISIONS Habit Decisions- ex. go to salon for a haircut Planned Decisions- ex. what to buy at the grocery store Needs, Wants, Values, and Goals- shopping reflect

3. WHERE TO SHOP Stores in your area:  Department stores  Discount stores  Superstores  Warehouse clubs  Factory outlets  Off-price discount stores

4. COMMERCE E-Commerce- online shopping T-Commerce- Shopping using television

5. CONSUMER RIGHTS AND RESPONSIBILITIES o Use products properly o Become an informed consumer o Make careful choices o Express likes and dislikes o Take action to have a wrong corrected o Become educated about your consumer rights

6. ADVERTISING Pros:  Gain product information  Sales  Options Cons-  Opinion not fact  Too persuasive  False advertising

7. TYPES OF ADVERTISEMENTS Print- newspaper, magazines, billboards, window displays, point-of-sale display Broadcasting- infomercials, television, radio, phone

8. ADVERTISEMENT SET-UP Attention getting headline- words that stand out in ads that grab the reader’s interest. Emotional appeals- appealing to senses/emotions Slogan/Jingle- catchy phrases that are used to reinforce the image of a product Animation- cartoon characters that draw children’s attention Testimonials- positive reviews on product Presenter- a person representing a product