1. Key vocabulary: Unit 10. Key terms in measuring company performance, New Insights into Business, pg. 96 Language focus: Fractions and percentages (razlomci i procenti) Reported speech: indirect speech (indirektni govor) Relative clauses (relativne klauze) Modal Verbs of obligation

2. Unit 10. Key terms in measuring company performance (Ključni termini za merenje performansi kompanije) 1.Match the words with their definitions in English. a record of money received and spent. income during the present year. give information about financial performance how much money is made how much money is lost a report that is written once a year or every year provide data about operational efficiency 1.financial accounts 2.profit 3.account 4.annual report 5.management accounts 6.loss 7.revenue

3. Keyword translation into Serbian 1.financial account = finansijski izveštaj 2.management account = menadžerski izveštaj 3.account = izveštaj 4.annual report = godišnji izveštaj 5.loss = gubitak 6.revenue = prihod * loss of revenue = gubitak prihoda

4. Language focus: Fractions and percentages (razlomci i procenti) We use fractions and percentages to express the relative values of one amount compared to another. 1/3 a third, one third, ¼ a quarter, one quarter; 3/8 = three eights, 5% five percent NOT five percents. Complete the table. ½ a half50% 2/3 1/4 3/4 2/5 5/6 9/10 two thirds66% a quarter 25% three quarters 75% 40%two fifths five sixths nine tenths 83% 90%

5. Speaking. Look at the sample manufacturer narrative report (medical equipment and supplies manufacturing) and discuss the numbers (values) that appear in relation to this manufacturer.

6. Legend:

7. Discussion. The Five Traps of Performance Measurement Diskusija: Pet zamki kod merenja performansi vaše kompanije Izvor: Harvard Business Review, Oct 2009 (adapted) Trap 1: Measuring Against Yourself While you should measure against past performance and goals to insure that you’re improving, what ultimately matters is how well you’re doing against the competition. Trap 2: Looking Backward The goal of performance management is to insure that you’re making the right decisions and following the right processes now, and not following the decisions and processes that were right for last year (and not now). Trap 3: Putting Your Faith in Numbers The numbers are meaningless if they’re not accurate (and include good surveys as well as bad), and, most importantly, not relevant to the goal you want to achieve. Trap 4: Gaming Your Metrics Many employees try their numbers to get results which are optimal for them but not for the business, which results in skewed metrics. Trap 5: Sticking to Your Numbers Too Long As your business evolves, your metrics have to evolve with the business. Before defining your metrics, be very precise about what you want to access and what the success criteria is so that you can not only re-evaluate your metrics in light of the goal on a regular basis, but also instantly recognize if the metrics need to change because the definition of the goal you are trying to measure has changed. Read the text and discuss the five traps of performance measurement.

8. Reported speech: indirect speech. Fill in the table below by using information given in Table Backshift of Tenses (vremensko značenje glagolskog oblika je pomereno za jedno vreme unazad). was not were going would had been working had happened

9. Reported/ indirect speech: more changes

10. Reported/ indirect speech TEORIJA (opširnije o indirektnom govoru) knjiga Engleski poslovni jezik, str. 55-56 133. Imagine you want to repeat sentences that you heard two weeks ago in another place. Rewrite the sentences in reported speech. Change pronouns and expressions of time and place where necessary. 1.They said, "This is our book." → They said 2.She said, "I went to the cinema yesterday." → She said 3.He said, "I am writing a test tomorrow." → He said 4.You said, "I will do this for him." → You said 5.She said, "I am not hungry now." → She said 6.They said, "We have never been here before." → They said 7.They said, "We were in London last week." → They said 8.He said, "I will have finished this paper by tomorrow." → He said 9.She asked me, Where have you been? → She asked me 10.He told me, "Be quiet" → He told me Exercise on Reported Speech, 133. zadatak, str. 130

11. Solutions – rešenja, zad. 133 1.→ They said that was their book. 2.→ She said that she had gone to the cinema the day before. 3.→ He said that he was writing a test the next day. 4.→ You said that you would do that for him. 5.→ She said that she was not hungry then. 6.→ They said that they had never been there before. 7.→ They said that they had been in London the week before. 8.→ He said that he would have finished that paper by the next day. 9.→ She asked me where I had been. 10.→ He told me to be quiet.

12. Relative clauses (relativne klauze) Defining relative clauses (also called restrictive relative clauses) give detailed information defining a general term or expression. Defining relative clauses are not put in commas. Defining relative clauses are often used in definitions. A seaman is someone who works on a ship. Your colleague (who/whom) we met yesterday is very nice. Non-defining relative clauses (also called non-restrictive relative clauses) give additional information on something, but do not define it. Non-defining relative clauses are put in commas. In non- defining relative clauses, who/which cannot be replaced with that. Jim, who/whom we met yesterday, is very nice.

13. Restrictive/ defining relative clauses are used in definitions. Fill in the missing information by using restrictive / defining relative clauses: A shareholder is ______________________________________. Candidates or applicants are ______________________________________. CV (curriculum vitae) is ______________________________________. Sole trader (BrE) / sole proprietor (AmE) is ______________________________________.

14. zad. 85, str. 102, Engleski poslovni jezik

15. PRACTICE: Defining vs. Non-Defining Relative Clauses zad. 85, str. 102, Engleski poslovni jezik 1....THE GIRL WHO SPOKE... 2....THE BOOK (THAT / WHICH) YOU WANT ME TO READ. 3....THE HOTEL WHICH /THAT WE STAYED IN WAS VERY EXPENSIVE or WE STAYED IN A HOTEL WHICH /THAT WAS VERY EXPENSIVE 4.... I RENT A HOUSE THAT/WHICH IS VERY SMALL... or THE HOUSE THAT I RENT/WHICH I RENT IS VERY SMALL 5. THE CAR,WHICH WAS STOLEN, / THAT WAS STOLEN WAS A BMW. 6. THE MAN, WHO SMOKED FORTY CIGARETTES A DAY, DIED OF A HEART ATTACK or THE MAN, WHO DIED OF A HEART ATTACK, SMOKED FORTY CIGARETTES A DAY. 7. …THE BUILDING WHERE I WORK. 8....THE BOY WHOSE MOTHER WORKS IN THE POST OFFICE. 9. THE BUSINESSMAN (WHOM) I SAW LAST NIGHT WAS VERY RICH. THE BUSINESSMAN (WHO) I SAW LAST NIGHT WAS VERY RICH. THE BUSINESSMAN (THAT) I SAW LAST NIGHT WAS VERY RICH. 10. WHOSE OWNER IS FRENCH.

16. Modal Verbs of obligation; mild obligation or advice  Teorija o upotrebi modalnih glagola nalazi se na str. 37, Engleski poslovni jezik.  The modal verbs of obligation, mild obligation or advice are: shall should / ought to must

17. Should/Ought to – for giving advice 1. You ask a friend for advice. Write questions with Do you think I should...? 1.You are in a shop. You are trying on a jacket. (buy?) You ask your friend: Do you think ______________________? 2.You can’t drive. (learn?) 2. When do we use „ought to“? Why is it different from other modals (can, must...)? Ought to koristimo za davanje saveta; drugi način da se kaže should je ought to. OUGHT je praćen sa INFINITIVOM (ought TO come). Zaokružite tačan odgovor: I think Carol ____ some new clothes. a)should to buy b)ought to buy c)must buy I should buy this jacket You ask your friend: Do you think ______________________? 3.You are going to have a party. (invite Gary?) You ask your friend: Do you think _____________________________? I should learn to drive I should invite Gary to the party

18. 1.You _____________ not leave the class before 1 o'clock. 2.You ____________ behave well in front of guests. Stop being silly. 3.You look tired. You ____________ have some sleep. 4.You failed in your final test. You ____________ have studied harder. 5.We ____________watch TV so much. 6.Stop smoking! You really ____________ not smoke. 7.It's too cold. I ____________ close the window. 8.I ______________ to study well for the exam. 9.I have no time. I ____________ leave now. My parents are waiting for me. 10.He ____________ finish his project soon, or they will fire him. M ODAL V ERBS OF OBLIGATION  Engleski poslovni jezik, str. 85-86 (zadatak 49)  Upišite modalni glagol u odgovarajućem obliku u praznine.