2. Understanding The MLS Will Give You The Advantage The MLS Allows A Seller To Easily Target Motivated & Qualified Buyers! It’s Designed For Move-Up Sellers The MLS is a service dedicated to ‘move-up’ sellers who just sold their homes. Move-Up Sellers Represent 95%! Only 5% of buyers in the market are first time buyers while 95% are move-up sellers. Move-Up Sellers Are Homeowners! These move-up sellers can only “buy” once their current home “sells”.

3. Understanding The MLS Buyer Market! Which Group Does Your Home Appeal To? The MLS Buyer Market Consists Of Two Groups! Group 1 First Time Buyers Group 2 Repeat Buyers This group makes up 95% of the total buyer group. This group buys non-entry level homes. This group makes up 5% of the total buyer group. This group buys ‘entry level’ homes.

4. Is Your Home A First Time Or A Repeat Buyer! The MLS Is Exceptionally Powerful For The Seller To Find His Buyer! If It Is A First Time Buyer Home! Then the MLS will not be a good source for locating a buyer. Rather We Need To Depend On Ads! But is not our own ads but the collective ads of all real estate companies. That’s Why We Advertise! Through the collective advertising efforts of all companies, the first time buyer is found.

5. The MLS Secret! Let’s Do The Math To Find Your Buyer Understanding Where Your Buyer Is Now Located! Let’s Suggest Your Home Is Worth $200,000 After you sell, you will most likely ‘move up’ to a more expensive home. (You are called a ‘move up’ buyer.) That’s The ‘Find Your Buyer’ Secret! The average buyer moves up 20% to 30% in value. How Do We Find Your Buyer? All we do is take your asking price and subtract 20% to 30% from the price. Then we go onto the MLS board and find all listings within that price range.

6. By Doing The Math We Will Find Your Buyer It’s As Easy As Pie! This exercise will assist us in targeting your buyer through a simple calculation. Your Home Value Estimate Is… _______ Top Of Range Is... Home Value - (Home Value x 20%) = _______ Bottom Of Range Is... Home Value - (Home Value x 30%) = _______ Your Buyer’s Home Listing Range Is Top: ______ Bottom: ______

7. How Do We Reach This Target Group of Buyers? Finally We Need To Monitor The Sale Progress of Each Home! Through Email Marketing I email a copy of your listing to the listing agents for these homes. Through Telephone Contact I then call each agent reminding them about your home. Through Internet Web Site I send an email asking each agent to view your home on the Internet.

8. Monitoring These Homes Is Essential! This Cycle Is Repeated Over And Over Again Until Your Home Is Sold! Each Home Is Tracked Daily The MLS board releases the homes just sold within the system each and every day. When A Target Home Is Sold I immediately call the agent to remind him/her about your home. Another Email Is Sent I send an email asking the agent to take his/her ‘move up’ buyer to your home.

9. The MLS Selling Success Cycle! The MLS New Listings Come Into The MLS Daily Listings Sell & Clients Become Move Up Buyers First Time Buyer Provide The Initial Power To The MLS You Make A Move Up Buy & Exit The Cycle The MLS Is The Most Powerful System On The Planet For Finding A Buyer! The MLS Is The Most Powerful System On The Planet For Finding A Buyer!