1. MEET KOREA FAIR 2015 CAPE TOWN | JOHANNESBURG

2. PREAMBLE The Meet Korea Fair 2015 will cover multiple sectors of the economy related to trade and development spanning the spectrum of sectors that the KITA membership represents. Therefore, the main theme could be; “Strategic Co-Development of Trade and Industry” Possible program may include; –Korea; Growing a Knowledge economy –Role of Government in SME’s and development –Trade Opportunities between Korea and Africa A commercial exhibition connected to ‘Trade with Korea’ will be organized in conjunction with KITA

3. ENGAGE Create a unique atmosphere to meet and engage with major retail buyers from SA, businesses & distribution organizations in the region INFORM/INTERACT Leverage the platform to interact and inform them on potentials of doing business with Korean manufacturers ALLIANCE Forge alliance with the SA major retailers and distribution companies for patronage

4. EVENT DETAILS Proposed Event:Meet Korea Fair 2015 Organizers:KITA Date/Time:20 & 23 Nov. 2015 Duration:1 day each Venue:Cape Town International Convention Centre & Sandton City Convention Centre

5. PROJECTED NUMBER OF PARTICIPANTS Although Korean International Trade Association Marketing Office, Cape Town is less than a year old, some key relationships and alliances are being forged with potential trade and industry partners. Chambers of commerce's are also actively working to build meaningful partnerships with various international organizations for the benefit of their membership base in addition to local retail chains and independent distribution organizations across Sub-Sahara Africa. Based on this background, we are expecting 150 delegates will attend the proposed exhibition from the domestic sector in South Africa (30 buyers from retail chains, 20 independent distribution organizations, 90 from industry, and 10 from academic) South Africa is a well-recognized tourist destination in Africa, and its geographical location at the southern most tip of Africa makes it a major travel hub for international and regional flights. We expect a considerable number of independent distribution firms in the sub sahara Africa to attend the event.

6. SOME TARGET COMPANIES RETAILERS Massmart Pick n Pay Shoprite Checkers Spar Dion Wired Woolworth etc. CHAMBERS OF COMMERCE BBC WESGRO CAPE CHAMBERS BUSA GGDA (Gauteng Growth Development Agency) South African Chambers of Commerce & Industry Durban Chamber of Commerce & Industry etc.