1. HEALTH INSTITUTE E-BUSINESS MARKET LEADERSHIP PROPOSAL PHASE 5 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG628-1601A-01 PROFESSOR ROY VIAR FEBRUARY 8, 2016

2. MARKET LEADERSHIP TECHNIQUES Personalized Customer Interaction Customer Relationship Management Customer Experience Management Interactive Relationship Marketing Mass Customization Customerization

3. STRATEGIC APPLICATONS Personalized Customer Interaction Personal information statistics Benefits for Health Institute Customer Relationship Management Phone information statistics Benefits for Health Institute

4. STRATEGIC APPLICATIONS Customer Experience Management Ten steps to the CEM mission Benefits for Health Institute Interactive Relationship Marketing IRM advantages Five essential to apply IRM Five essentials processes of IRM Benefits to Health Institute

5. STRATEGIC APPLICATIONS Mass Customization Mass Customization benefits Benefits to Health Institute Customerization Customerization challenges Benefits to producers Benefits to customer Benefits to Health Institute Illustration courtesy of (Sabin, 2016)

6. RELATIONSHIP MARKETING PROPOSAL Executive Summary Vision Objectives The People Factor, Staffing for Success Target Markets Market Definition and Segmentation

7. RELATIONSHIP MARKETING PROPOSAL Communication Tool, the Website Website Enhancements Student Services Enhancements New Interactive Software Applications Pricing Strategy Distribution Channels Competitive Forces

8. RELATIONSHIP MARKETING PROPOSAL Promotional Strategy Re-intermediaries Television advertising Recommended Re-Intermediaries

9. RELATIONSHIP MARKETING PROPOSAL Electronic Data Gathering Enhancements Data Gathering Requirements Keys to Success Conclusion

10. QUESTION AND ANSWER TIME

11. REFERENCES Griffin, D. (2016). What Is the Meaning of Mass Customization? Retrieved from Chron: smallbusiness.chron.com › … › Customers N.A. (2002). Examples of possible interactive features on your website:. Retrieved from ZAMBA GRAFIX: www.zambagrafix.com/interact.htm N.A. (2016). Medical Images. Retrieved from Bing Images: bing.com/images N.A. (2016). Personalize The Customer Interaction For More Efficiency. Retrieved from Global IVR Solutions: www.globalivr.com/crm- solutions/personalize-for-more-efficiency N.A. (2016). Top Learning Management System Software Solutions. Retrieved from Capterra: www.Capterra.com/LMS-software

12. REFERENCES N.A. (2016). What is Interactive Marketing? Retrieved from Genroe Interactive Marketing: www.genroe.com/services/what-is-interactive- marketing Rangaswamy, J. W. (2001). Customerization: The Next Revolution in Mass Customization. Retrieved from MSI: Marketing Science Institute: www.msi.org/reports/customerization-the-next-revolution-in-mass... Rouse, M. (2007, March). Personalization. Retrieved from Tech Target: searchsalesforce.techtarget.com/definition/personalization Rouse, M. (2010, April). customer experience management (CEM). Retrieved from Tech Target: searchsalesforce.techtarget.com/.../customer-experience-management- CEM Sabin, T. (2016). What Is Interactive Marketing? Retrieved from Troy Sabin.com: troysabin.com/2010/06/11/what-is-interactive-marketing- intro