1. Using Social Media, Technology and Email to Organize a Community for Action Rachel Bunin Cengage Learning Author

2. 2 2015 Cengage Learning Computing Conference Backstory and the mission Strategy for organizing Right tools for the job Learn from your neighbors Rally the troops and raise the cash Roadmap You can affect change. You can make a difference.

3. The Backstory 1 x 2 = square miles 17,000+ residents Median age: 41.8 Middle-class families NJ COAH laws Zoning laws 2015 Cengage Learning Computing Conference3

4. 4 Online collaboration tools Facebook– of course Power of the #hashtag Social media Right tools for the job technology tools– hardware Right tools for the job- technology tools– software Search and communication tools Contact lists and other documents Overview

5. The Strategy For Organizing  Know the:  Mission  Key players to build your team  Limits of the players and partners  Technology level of your team  Technology level of your audience  Don’t be:  Discouraged  Dissuaded  Afraid to learn new tricks 2015 Cengage Learning Computing Conference5

6. Right Tools For The Job Old School CClipboards MMegaphones TTelephones NNewspapers FFlyers DDoor to door PPetitions RRobocalls 2015 Cengage Learning Computing Conference6

7. Right Tools For The Job Technology Tools-- Hardware  Smartphones  Computers  Tablets  Digital cameras  photos  videos 2015 Cengage Learning Computing Conference7

8. Right Tools For The Job Technology Tools-- Software  Internet  Email  Apps  Text messaging  Multimedia messaging  Software programs  Social media 2015 Cengage Learning Computing Conference8

9. Search Tools 2015 Cengage Learning Computing Conference9

10. Create A Contact List  Clipboard v. Tablets  Data fields:  Name  Email  Phone (cell v. landline)  Mailing address (mapping tools)  Data file format tips 2015 Cengage Learning Computing Conference10

11. Text Communication Address Contact list Fields Labels Privacy issues 2015 Cengage Learning Computing Conference11 Setting up and using Email

12. Text Communication Email Text messaging for key players only Google+ features Social networking 2015 Cengage Learning Computing Conference12 Within the team vs. to the outside world

13. Voice And Video Communication Video calls Skype Google Hangouts ICQ Cellular v. Wi-Fi Robocalls for events 2015 Cengage Learning Computing Conference13 Within the team vs. to the outside world

14. Document Creation Tools Microsoft v. Open Office Adobe Acrobat v. Reader Graphics programs Mapping tools Survey tools 2015 Cengage Learning Computing Conference14  Word processor  Publisher  Presentation  PowerPoint  Prezi  Keynote  Others  Database  Access  Outlook  Acrobat  Excel

15. Documents  Spreadsheets  Presentations  Schedules and calendars  Database files  Surveys and petitions  PDFs  Letters  To officials  To media outlets 2015 Cengage Learning Computing Conference15

16. Documents 2015 Cengage Learning Computing Conference16

17. Online Collaboration Tools Working In The Cloud Google Drive Google Docs 2015 Cengage Learning Computing Conference17

18. Online Collaboration Tools Working In The Cloud OneDrive 2015 Cengage Learning Computing Conference18

19. 2015 Cengage Learning Computing Conference19 Reuse And Recycle Lawn signs Newspaper ads and Banners Magnets

20. Learn From Your Neighbors Rockland Desalination Haverstraw Protect the Palisades SOD NM United Water Bergen Swan Crossroads Mahwah Russell Farms Wyckoff Patrick Farm Ramapo 2015 Cengage Learning Computing Conference20

21. Facebook– Of Course.  Finding a page name  Setting up the page  Getting people to LIKE you 2015 Cengage Learning Computing Conference21

22. Facebook 2015 Cengage Learning Computing Conference22 Administrator duties

23. Weekly Updates Facebook bragging rights 2015 Cengage Learning Computing Conference23

24. Power of the Hashtag  Know the audience  Hashtag pitfalls  Research the hashtag  Instagram  Twitter  Facebook  Google+  Tumblr  Pinterest  YouTube  Kickstarter  Vine  Flickr 2015 Cengage Learning Computing Conference24 #Dumont#Farm#Farm’D#SOD hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. #Hashtag Power

25. Twitter…  Pros and cons of a Twitter feed  Stagnant Twitter feeds  @FarmDumontNJ v. #FarmDumontNJ 2015 Cengage Learning Computing Conference25 Twitter ”…an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them.”

26. 2015 Cengage Learning Computing Conference26 Move On

27. Instagram – Pinterest – Tumblr- YouTube- LinkedIn – Google+ Make the most of social media Text Photo Videos Know your audience 2015 Cengage Learning Computing Conference27 Other Internet options

28. Using Geography GPS Location services Mapping apps Google maps Waze Checking in Social media mapping 2015 Cengage Learning Computing Conference28 Mapping and location tools

29. Raising The Cash  How much do you need?  Do you declare a 501c.3?  Online pleas  Cash donations  The pitcher  Crowdfunding  Store the cash 2015 Cengage Learning Computing Conference29 http://www.crowdfunding.com/

30. Rally The Troops  the word out  the media on your side  local cooperation  video and photos Use technology 2015 Cengage Learning Computing Conference30 Get…

31. Bragging Rights 2015 Cengage Learning Computing Conference31

32. Thank you! 2015 Cengage Learning Computing Conference32