1. CMS Communication plan for stable beams Preliminary plan 21 April 2016

2. CERN plans for the coming days 21 April 2015CMS Communications Meeting2 1.“Physics commissioning with low-intensity stable beams” is expected over the weekend (avoid saying “physics run”, to contain the excitement) 1.Web update on the CERN homepage on Monday 25th 1.Main image from the CCC (people at work and relevant screens) 1.Images of low-intensity collisions from experiments

3. CERN plans for early May 21 April 2015CMS Communications Meeting3 Potential key messages: LHC’s 2016 run starts now, here’s what’s in store… Potential communication assets: 1.360 degree videos of experiments 2.Video News Release with interviews 3.Picture of the control rooms 4.Event displays on the day itself Meeting between CMS Comms people, CERN and other LHC experiments is planned in the coming days to decide on the common communication actions for early May.

4. CMS preliminary plans for early May 21 April 2015CMS Communications Meeting4  List of CMS press contacts  To be given to CERN Press Office that handles all press requests  Dedicated page (prepared in advance but published on the day) will be linked from the front page (example on next slide) with: CERN Press Release Event displays Animation This page will be send to CERN Press Office to link from the Press Release

5. 21 April 2015CMS Communications Meeting5 Dedicated CMS page example from 2015

6. 21 April 2015CMS Communications Meeting6 Animation on YouTube

7. CMS Workflow on the day itself 21 April 2015CMS Communications Meeting7 Run Coordination and CMS Management agree on a few event displays to be used in the public communication Run Coordination sends root file to CMS Communication Event displays and animation are prepared and published, and sent to CERN CMS Public website is updated Information is posted to CMS social media channels CMS Management + Run CoordinationCMS Communication to be approved

8. CMS Social media 21 April 2015CMS Communications Meeting8  Animation, images and link to the dedicated website will be posted on social media as soon as they are approved by the CMS management  CMS Collaborators are invited to revisit CERN social media guidelines :CERN social media guidelines – Post correctly… – Respect CERN (and CMS’s) reputation… – Respect Confidential information… – Respect Official communications…

9. Feedback 21 April 2015CMS Communications Meeting9 Please send us feedback to this plan: cms-communications-team@cern.ch cms-communications-team@cern.ch By Monday 25 th April