1. Digital Storytelling: SOCIAL MEDIA FOR NONPROFITS

2. Who are you, and why are you important to the audience? Go beyond your mission Who are the characters in your story? 1. WHAT’S YOUR STORY?

3. Create a unified strategy to tell you digital story Email Marketing Facebook Twitter Pinterest Website YouTube … and more! 2: WHAT PLATFORMS MAKE SENSE?

4. It’s more than just events and fundraising … Social media is not a megaphone Put your mission into action Create an emotional connection with your audience Bring people into the conversation 3: PUTTING THE HEART IN YOUR CONTENT

5. Inspire your audience with content that drives them to start talking Be authentic People, people, people! 4: CREATE A CONVERSATIO N

6. 5: TYING IT ALL TOGETHER Create a consistent digital story Deliver your message clearly Confirm your credibility Connect with your demographic emotionally Motivate your donors

7. Anne Spoden Director of Digital Services TAG Communications annes@tagmarcom.com annes@tagmarcom.com www.tagmarcom.com ARE YOU READY TO TELL YOUR STORY?