1. ©2015 Balloons Are Everywhere, Inc. All rights reserved. Balloon Design Upgrades

2. Goals o Drive balloon category sales o Consistent merchandising strategy per location o Consistent merchandising strategy per store o Capitalize on missed sales opportunities when department is closed Benefits o Improved customer service o In stock conditions o Pricing accuracy

3. Display Requirements o Floral Department: Display a minimum of 6 Bubble™ balloons at all times. o Card Aisle or Registers: Display a minimum of 5 upgraded balloons at all times. o Treat all latex balloons with Balloon Shine™ to increase shelf life. o Maintain Proper Ratios: 60% happy birthday 40% characters and generic

4. Balloon Design Upgrades Within the Floral Department Designated Display Locations o Stair step/nesting tables for potted plants o Kiosk (clip to one corner) o No balloons on rose display Display Guidelines o 3 - 5 balloons per display o Float balloons above display o Use Heavy Weight to hold down balloon and a Clip-N-Weight™ to attach to stand o Price each balloon with Hobart Label PLU 61484 VONS 9680 Balloon Design Upgrade $8.99 PLU 61456 VONS 9678 Balloon Design Upgrade $9.99 PLU 61483 VONS 9679 Balloon Design Upgrade $12.99

5. Location o Designate 1 checkstand to feature the balloon design upgrades. o Exception: where fans/vents cause tangling o Exception: where signage would be blocked Themes o Birthday o Children’s Themes o Holiday/Event (where applicable) o Get Well & Baby only if a hospital is nearby Display Guidelines o At the chosen checkstand, replace the usual large shape with a balloon design upgrade and group with 5 standard foil balloons. o Heavy Weight plus Clip-N-Weight® to attach to checkstand o All balloons attached at a central point on the display o Clips are attached to the checkstand behind the magazines o Attach Hobart Label at the bottom of string just above weight for each balloon Balloon Design Upgrades At the Checkstands

6. Designated Display Locations o Birthday o Get Well o Baby o Seasonal Display Guidelines o Space evenly 12’ apart. o Attach balloon ribbons to clear plastic panel that runs along the card fixture using Clip-N-Weights™. o Cut ribbon long enough for balloons to float above the light fixture. o Balloons should correspond with card section headers. o Refresh balloons so they are plump. Do not re-inflate more than 3 times. o Replenish as needed. Balloon Design Upgrades On the Card Aisle

7. Sales Expectations & Labeling Average store will sell 15 per week for a total of $150.00 in sales Use PLUs listed below to track sales of upgraded balloons. o PLU 61456 VONS 9680 $8.99 Balloon Design Upgrade o PLU 61483 VONS 9678 $9.99 Balloon Design Upgrade o PLU 61484 VONS 9679 $12.99 Balloon Design Upgrade

8. How to Determine Price Price is based on components Example 1Example 2Example 3 UltraShape™ $7.99 4 - 5” latex $1.003 - 260 latex $1.008 - 5” latex $2.00 #9 ribbon sash $1.00 9 - 260 latex $3.00 Total Retail $8.99Total Retail $9.99Total Retail $12.99 $7.99 $1.00

9. Supplies Needed 1 Bag of 5” Qualatex® latex balloons (assorted colors) 100 count bag = 25 collars (4 – 5” latex balloons) 1 Bag of 260 Qualatex® latex balloons (assorted colors) 100 count bag = 33 curl or bird’s nest clusters (3 – 260 latex balloons) Orbz™, Cubez™, Diamondz™, Anglez™ or Bubble™ balloons (Happy birthday and characters sell the best.) Assorted #9 sheer floral ribbon 1 bottle of balloon shine 1 hand pump Heavy Weight (1 per upgraded balloon)

10. Recipes Basic Collar with Ribbon Primary Balloon o Helium inflate the primary balloon, tie with ribbon and attach weight. 5” Latex Balloons o Air inflate two 5” balloons and tie together to form a duplet. Repeat to create a second duplet. o Twist the two duplets together to create a four-balloon cluster. o Place the cluster under the helium filled balloon and twist two balloons around each other. o Push up on the cluster to secure it as closely to the bottom of the balloon as possible. QTYDESCRIPTION 1Any Geometric or Bubble™ Balloon 4Any color 5” latex balloons 1Any color curling ribbon 1Any color sheer floral ribbon 1Heavy weight 1Hand pump Balloon Shine™

11. Primary Balloon o Helium inflate the primary balloon, tie with ribbon and attach weight. 260 Balloons o Fully air inflate a 260, then release a tiny bit of air to make the balloon more pliable. o Tie the ends of the balloon together to create a ring. o Repeat two more times for a total of three rings. o Twist the rings in half, making sure the knot rests in the middle, to create a figure 8. o Repeat with the other two rings. o Twist all three figure 8s together at the twist, creating a six-loop cluster. o Place this cluster under the helium filled balloon and twist two balloons around each other to secure it as closely to the bottom of the balloon as possible. QTYDESCRIPTION 1Any Geometric or Bubble™ balloon 3Any color 260 latex balloons 1Any color curling ribbon 1Heavy weight 1Hand pump Balloon Shine™ Recipes Bird’s Nest Collar

12. Primary Balloon o Helium inflate the primary balloon, tie with ribbon and attach weight. 5” Latex Balloons o Air inflate two 5” balloons and tie together to form a duplet. Repeat to create a second duplet. o Twist the two duplets together to create a four-balloon cluster. o Place the cluster under the helium filled balloon and twist two balloons around each other. o Push up on the cluster to secure it as closely to the bottom of the balloon as possible. QTYDESCRIPTION 1Any Geometric or Bubble™ Balloon 4Any color 5” latex balloons 2-3Any color 260 latex balloons 1Any color curling ribbon 1Heavy weight 1Hand pump Balloon Shine™ Recipes Collar and Curls (Continued)

13. 260 Balloons o Fully air inflate a 260, then release all the air. o Tightly wrap the 260 around a cylindrical object (such as a cello wrap or wrapping paper roll). o Secure the tip of the 260 balloon to the top of the cylinder using a clip (a Clip-N-Weight works great for this). The tighter the balloon is wrapped, the smaller and tighter the spiral will be. o Fully air inflate the 260, slip it off the cylinder and tie. Repeat to create a second curl (depending on the balloon, you can add up to 3 curls if desired). o Tie all the curls together to form a cluster. Place this cluster over the 5” cluster and pull down in between the balloons so the curls are locked in place under the balloon as shown. QTYDESCRIPTION 1Any Geometric or Bubble™ balloon 4Any color 5” latex balloons 2-3Any color 260 latex balloons 1Any color curling ribbon 1Heavy weight 1Hand pump Balloon Shine™ Recipes Collar and Curls (continued)

14. Primary Balloon o Helium inflate the primary balloon, tie with ribbon and attach weight. 5” Latex Balloons o Air inflate two 5” balloons and tie together to form a duplet. Repeat to create a second duplet. o Twist the two duplets together to create a four- balloon cluster. o Place the cluster under the helium filled balloon and twist two balloons around each other. o Push up on the cluster to secure it as closely to the bottom of the balloon as possible. QTYDESCRIPTION 1Any Geometric or Bubble™ balloon 4Any color 5” latex balloons 2Any color 260 latex balloons 1Any color curling ribbon 1Heavy weight 1Hand pump Balloon Shine™ Recipes Gift Bow with Collar (Continued)

15. 260 Balloons o Air inflate two 260 balloons, leaving a ½” tip. o Tie the two balloons together at the neck and at the tip to create a large ring. o Place the ring under the 5” cluster and pull up so that it rests between the balloons in the cluster. o Wrap the 260 tightly around the shape of the helium-filled balloon and twist to secure. o Bring the top of the remaining loop down and twist in the center, to create the two loops of the bow. QTYDESCRIPTION 1Any Geometric or Bubble™ balloon 4Any color 5” latex balloons 2Any color 260 latex balloons 1Any color curling ribbon 1Heavy weight 1Hand pump Balloon Shine™ Recipes Gift Bow with Collar (continued)

16. Training Training Classes for stores: Contact Balloon Supplier Pocket meetings with hands-on for best results Concentrate on simple upgrades as first step with 5” latex collars, 260 curl clusters and sheer ribbon Retails should be $1.00 for every 4 - 5”, $1.00 for every 3 - 260 balloons and $1.00 for #9 ribbon sash added to $7.99 retail of the Bubble™ or UltraShape™ balloons