1. THE BEST DOLLAR GENERAL BALLOON PROGRAM AVAILABLE FROM

2. CATEGORY GROWTH – FOIL BALLOONS * While the category has shown modest growth the past few years, the largest growth in the category is due to the increased number of retail stores.

3. CATEGORY SALES BY CHANNEL * The Party and Dollars Store channels have shown the largest growth in the past couple of years

4. CATEGORY SALES BY MESSAGE * Capture those non-sentiment impulse sales by featuring license or non-license character balloons at checkouts.

5. CATEGORY SALES BY SEASON

6. CUSTOMER PROFILE Message & Novelty Balloons –75% purchased by adult females –20% purchased by adult males – 5% purchased by teenage males and females Licensed Balloons for Juveniles –60% purchased by adult females –40% purchased by adult males Message & Novelty balloons represent 75% of the market. Licensed balloons represent 50% of all message balloons and 95% of all juvenile balloons.

7. CATEGORY SALES BY CHANNEL

8. Balloon Program Why a Balloon Program? High Impulse / High Profit Items Incremental Sales Opportunities: –Add on sales for special occasions –Character Licenses appeal to children of all ages –Adds excitement to your stores –Pre-sells customers that your stores are the place for purchasing all their needs for special occasions

9. Balloon Revenue What kind of volume can I expect? Party Type Stores –Average 300 balloons / wk / store Grocery Accounts –Average 138 balloons / wk / store Mass Type Accounts –Average 96 balloons / wk / store

10. Balloon Profit Potential Based on the following: –100 balloons / week / store –35% licensed / 65% non-licensed –Average Cost for 100 balloons = $40.00 Average Profit Potential Per Store / Week –Based on $1 retail = $60.00 (60%) –Based on 2 for $3 retail = $ 73.30 (73.3%) –Based on $2 retail = $160.00 (80%)

11. COMPLETE PROGRAM How Do We Begin? Just give us the O.K. We can handle it all. We provide you with a complete program. We arrange for store delivery of helium, as well as supply you with all of the equipment and accessories for a successful program: Helium regulator Ribbon Balloon Weights Display fixtures with signage Point-of-sale scanning and PLU support

12. OUR DOLLAR STORE BALLOON PROGRAM OFFERS 18 Of The Best Selling Licensed Balloons In the Industry 71 Everyday Designs

14. Power Rangers 18”/45cm VL #10590-02 Winnie the Pooh 18”/45cm VL #10591-02 Mickey Dots & Stripes 18”/45cm VL #10594-02 Minnie Dots & Stripes 18”/45cm VL #10600-02 Disney Princesses 18”/45cm VL #10601-02 Mickey Happy Birthday/Feliz Cumpleaños 18”/45cm VL #10602-02

15. Daffy Duck 18”/45cm VL #10709-02 Tweety Pink Dots 18”/45cm VL #10703-02 Sylvester & Tweety 18”/45cm VL #10707-02 Looney Tunes Group 18”/45cm VL #10706-02 Tweety Blue Floral 18”/45cm VL #10704-02 Taz 18”/45cm VL #10705-02

16. Cookie Monster 18”/45cm VL #10699-02 Big Bird 18”/45cm VL #10701-02 Elmo 18”/45cm VL #10698-02 Bert & Ernie 18”/45cm VL #10702-02 Sesame Street Group 18”/45cm VL #10700-02 Zoe Happy Birthday 18”/45cm VL #10697-02

18. Everyday Program consists of:

19. Birthday Perfection 18”/45cm #10637-02 Birthday Shimmer 18”/45cm #10638-02 Blue Impressions Birthday 18”/45cm #10642-02 Over the Hill 18”/45cm #10646-02 Shimmering Birthday 18”/45cm #10647-02 Sunny Days Birthday 18”/45cm #10648-02 Birthday

20. Festive Birthday 18”/45cm #00075-02 Birthday Bursting Fireworks 18”/45cm #00077-02 Starburst Birthday 18”/45cm #00094-02 Birthday Glitter 18”/45cm #00755-02 Birthday Stars & Balloons 18”/45cm #00098-02 Birthday Birthday Confetti 18”/45cm #00756-02 Birthday Balloon Party 18”/45cm #00769-02 Birthday Color Grid 18”/45cm #21647-02

21. Tie-Dye Birthday 18”/45cm #07302-02 Birthday Star Birthday 18”/45cm #07303-02 Smiley Birthday 18”/45cm #07304-02 Happy Birthday with Love 18”/45cm #00758-02 Birthday Wishes 18”/45cm #08086-02 Balloon Birthday 18”/45cm #07305-02 Musical Birthday 18”/45cm #08087-02

22. Birthday Kitty 18”/45cm #02520-02 Birthday Puppy 18”/45cm #02522-02 Happy Birthday Balloons & Bear 18”/45cm #00096-02 Birthday Birthday Stars 18”/45cm #21673-02

23. Get Well/Cheer Chatterbox Get Well 18”/45cm #10651-02 Floral Get Well 18”/45cm #10652-02 Get Well Butterflies/Balloons 18”/45cm #00027-02 Get Well Soon Rainbow Butterflies 18”/45cm #00102-02 Get Well Balloons/Bandages 18”/45cm #00581-02 Get Well Flowers 18”/45cm #07307-02 Get Well Watering Can 18”/45cm #08101-02 To Cheer You Tulips 18”/45cm #00104-02

24. Love/Anniversary I Love You 18”/45cm #10657-02 Modern Love 18”/45cm #10658-02 Solitary Rose 18”/45cm #01011-02 Love Script (Red) 18”/45cm #10346-02 Hugs & Kisses 18”/45cm #02777-02 Solitary Love 18”/45cm #04083-02 Neon Love 18”/45cm #08103-02 Love 18”/45cm #12589-02

25. Love/Anniversary P.S. I Love You 18”/45cm #11342-02 I Love You Pink 18”/45cm #08105-02 Love Single Rose 18”/45cm #11483-02 Smiling Heart 18”/45cm #04251-02 Love Roses/Ribbon 18”/45cm #12718-02 Love Butterfly & Roses 18”/45cm #01068-02 Lavender Anniversary 18”/45cm #10659-02 Anniversary Balloons 18”/45cm #00605-02

26. Special Message Thank You/Thinking of You Thanks! 18”/45cm #10656-02 Thank You 18”/45cm #02779-02 Thank You Stars 18”/45cm #07310-02 Thinking of You 18”/45cm #02780-02 Butterfly Thinking of You 18”/45cm #07311-02

27. Special Message You’re Special 18”/45cm #02781-02 Smiley Face 18”/45cm #04773-02 You’re Special Hearts 18”/45cm #07308-02 You’re Special Rose 18”/45cm #08102-02 Butterfly & Heart You’re Special 18”/45cm #01018-02

28. Special Message Congrats/Good Luck Congratulations Stars 18”/45cm #08111-02 Congrats Beat 18”/45cm #08112-02 Congrats 18”/45cm #10643-02 Congrats Burst w/Balloons 18”/45cm #00607-02 Congratulations Fireworks 18”/45cm #00609-02 Good Luck Stripes 18”/45cm #10655-02 Good Luck Clovers 18”/45cm #02776-02

29. Baby Baby Steps 18”/45cm #10649-02 Baby Boy 18”/45cm #10653-02 Baby Girl 18”/45cm #10654-02 It’s a Girl Bear 18”/45cm #00585-02 It’s a Boy Bear 18”/45cm #00599-02 Welcome Baby Stork 18”/45cm #07309-02

31. Birthday Perfection 18”/45cm #10637-02 Birthday Shimmer 18”/45cm #10638-02 Blue Impressions Birthday 18”/45cm #10642-02 Over the Hill 18”/45cm #10646-02 Shimmering Birthday 18”/45cm #10647-02 Sunny Days Birthday 18”/45cm #10648-02 15 MESSAGE BALLOON PLAN-O-GRAM Smiley Birthday 18”/45cm #07304-02 Festive Birthday 18”/45cm #00075-02

32. Modern Love 18”/45cm #10658-02 Congrats 18”/45cm #10643-02 Good Luck Stripes 18”/45cm #10655-02 Chatterbox Get Well 18”/45cm #10651-02 Baby Boy 18”/45cm #10653-02 Baby Girl 18”/45cm #10654-02 Lavender Anniversary 18”/45cm #10659-02

33. 15 Everyday Message Balloon Program Plus Licensed Products

34. Additional Designs For a 25 MESSAGE BALLOON PLAN-O-GRAM Tie-Dye Birthday 18”/45cm #07302-02 Birthday Kitty 18”/45cm #02520-02 Birthday Puppy 18”/45cm #02522-02 Happy Birthday Balloons & Bear 18”/45cm #00096-02 Floral Get Well 18”/45cm #10652-02 Baby Steps 18”/45cm #10649-02 I Love You 18”/45cm #10657-02 Smiling Heart 18”/45cm #04251-02 Thanks! 18”/45cm #10656-02 Smiley Face 18”/45cm #04773-02

35. 25 Everyday Message Balloon Program Plus Licensed Products

36. Additional Designs For a 40 MESSAGE BALLOON PLAN-O-GRAM Star Birthday 18”/45cm #07303-02 Birthday Bursting Fireworks 18”/45cm #00077-02 Birthday Stars & Balloons 18”/45cm #00098-02 Birthday Glitter 18”/45cm #00755-02 Birthday Confetti 18”/45cm #00756-02 Happy Birthday with Love 18”/45cm #00758-02 Welcome Baby Stork 18”/45cm #07309-02 It’s a Girl Bear 18”/45cm #00585-02 It’s a Boy Bear 18”/45cm #00599-02

37. Additional Designs For a 40 BALLOON PLAN-O-GRAM Get Well Butterflies/Balloons 18”/45cm #00027-02 Thank You Stars 18”/45cm #07310-02 Anniversary Balloons 18”/45cm #00605-02 You’re Special 18”/45cm #02781-02 Butterfly Thinking of You 18”/45cm #07311-02 Congratulations Stars 18”/45cm #08111-02

38. 40 Everyday Message Balloon Program Plus Licensed Products