1. C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Vizu is: Real-time brand measurement technology featuring a True Concurrent Test-and- Control research method Best practice for tag implementation / Usual requests Tags are implemented on the “On Ad Download” section of the Ad URLs Tags are not necessarily the same across campaign No tokens No mapping file required No reporting requests No direct contacts – managed through the Agency AM Vizu

2. C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Everyday, scalable measurement platform for ALL campaigns Everyday, scalable measurement platform for ALL campaigns Real-time in-market brand performance Media planning and optimization insights Real-Time Brand Analytics

3. C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Is my campaign working? Which creatives are performing? What media is performing? What is the right frequency? Am I targeting the right audience? The Answer: Real-Time Brand Measurement ? Answer Key Questions

4. C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED “More marketers use display ads for brand building than to achieve any other goal.” McKinsey Measuring the Brand Funnel

5. C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Vizu Poll In Action